Our Leadership

Jon Schepke

Jon Schepke – CEO

As CEO and founder of SIM Partners, Jon and his team are pioneering the future of digital marketing for national brands at a local level. The company’s Velocity technology is a SaaS-based local marketing automation platform that helps enterprise brands — with hundreds to thousands of locations — drive customer acquisition…everywhere.
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Since Jon founded SIM Partners in January 2006, the company has grown from a small search agency to become the premiere provider of local marketing automation technology for enterprise brands. As CEO, Jon leads the strategic direction and operations of the company to drive employee, customer and shareholder satisfaction.

Jon is a digital marketing veteran and innovator in the local digital marketing space. For nearly twenty years, his passion for technology and marketing have driven innovative solutions for numerous Fortune 500 clients. As Co-CEO for Proceed Interactive, Jon led the agency’s transformation from start-up to search marketing industry leader with over $9M in billings (2004). As director of client services at iCrossing (2005), Jon drove client satisfaction, retention, and revenue growth for iCrossing’s central region.

Jon earned his Bachelor of Arts degree in English from Indiana University. He has been published in AdAge and is a regular Search Engine Watch contributor. In 2014, he was named to the TechWeek 100 list and he currently serves on the board of the Illinois Technology Association (ITA).

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Neil Mahoney

Neil Mahoney – COO

Neil Mahoney graduated college with a Finance major and held three Finance positions within Cardinal Health, a Fortune 20 Company as part of a financial development program. After two and a half years and various roles at Cardinal Neil made the decision to enter a more competitive and challenging industry which led him to the Online Travel company, Orbitz Worldwide in 2004. Read More

Neil joined the Finance team at Orbitz Worldwide where he managed forecasts for the eMarketing departments of both Orbitz.com and Cheaptickets.com, and also assisted with the acquisition of the company and a public offering. While Neil saw the value of having a well rounded financial background he was very excited to take what he had learned and join a group in which he could impact business performance on a daily basis. Orbitz and Cheaptickets combined have one of the largest annual eMarketing budgets in the online travel space, and it was imperative that these marketing dollars were being spent wisely. As Neil was already familiar with the financial side of eMarketing it was a natural progression for him to join the team and bring a financial mindset to the group.

During his time at Orbitz Worldwide Neil managed the Paid Search programs on a daily basis for all products offered by both sites including; Air, Hotel, Car, Vacation Packages, Cruises as well as Attractions and Services. Management of these marketing dollars was extremely ROI focused. The majority of Orbitz Worldwide’s marketing dollars were spent online and Neil drove improved spending efficiency by 25% year over year while maintaining transaction volumes. Neil also tested and implemented two third party tracking and bid management tools while at Orbitz. This would enable Orbitz and Cheaptickets to automate what was an extremely manual management process of over 1,000,000 keywords at the time. “I enjoy the intense competitive nature of online marketing, especially Travel and Hospitality. One of my favorite aspects of the industry is the accountability of all dollars spent online. A company can easily qualify and quantify all marketing spend online versus traditional ‘offline’ mediums which generally have no means of doing so. This can allow you to continue to grow your company’s online presence or to perform more efficiently at current levels.” While at Orbitz Neil had the opportunity to work with a SIM Partner, Adam Dorfman. The two shared a strong passion for the online marketing industry and soccer and hit it off immediately. In December of 2007 Adam Dorfman and the other SIM Partners extended an offer to Neil to become the Manager of eCommerce.

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Adam Dorfman

Adam Dorfman – SVP, Product

Adam Dorfman is a technology and digital marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, XML driven advertising, mobile advertising, social media, content creation, analytics, usability and offline integration as well as web development, hosting, networking, product management and project management.
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In 2000 Adam accepted an offer from one of the premier online marketing firms at the time, Proceed Interactive (then Meandaur, Inc). While at Proceed Interactive, Adam was responsible for defining and implementing the online marketing strategy for dozens of clients including Wyndham Hotels and Resorts, Milwaukee Tool, and SCORE! Educational Centers. One of many highlights during his tenure was conceiving and executing a network of microsites for Wyndham.com that generated over 75,000 group RFPs in two years – entirely from organic search engine listings.

In 2005 Adam accepted a position at Orbitz Worldwide where he managed all of the SEO, Paid Inclusion, and dynamic advertising for Orbitz.com and CheapTickets.com. He was also responsible for growing and developing many of the metasearch accounts including Kayak and Farechase as well as working with M&A to identify potential partnerships with a variety of well known websites. Some highlights while at Orbitz include conceptualizing and driving the launch of Orbitz’s and CheapTickets’ RSS program, writing the SEO business requirements for future platforms, and receiving the Cendant Power of Many award.

After a year at Orbitz, Adam regrouped with Jon Schepke and Jay Hawkinson to accept an equity position at SIM Partners and now leads the Technology and Product teams behind SIM Partners’ market-leading Velocity Platform. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.

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Francois Toubol

Francois Toubol – SVP, Technology

With 13 years of experience as a software engineer, Francois Toubol has developed his technical expertise around OOAD, OOP, RDBMS, software development processes implementation, and team management/ mentoring. He began programming as a child in 1985, after discovering the joy of solving problems with the help of a computer. He graduated from ISEP in France with a Master’s Degree in Computer Science in 1999 and in 2002 opened his first software engineering shop, Epsilon Force. Highlights from that time include growing his team to 12 engineers and building cutting edge technology for clients like Delta, Air France, Air Canada, Amadeus, MasterCard and Citibank while achieving PCI compliance. Read More

Francois joined SIM Partners in 2010 to build out the software development team as well as to contribute to the entire technical background of the company.

Francois has 3 beautiful children and a little angel: Eduardo, Camille, Chloe and Emilie. They lived around the world for the past 2 decades. During his spare time, you might find him riding down steep lines in wild Alaskan mountains on a snowboard.

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Jay Hawkinson

Jay Hawkinson – VP, Marketing

Jay Hawkinson is an interactive marketing professional with 20 years of sales, marketing and merchandising experience including more than 12 years focused on organic search optimization, paid search advertising, local search, mobile and social media. Read More

Jay joined SIM Partners in 2006 as an equity partner developing ecommerce solutions and products for the travel and hospitality vertical. Jay currently oversees the Client Success team.

I am speaking at SMX Social Media Marketing Before SIM Partners, Jay served as Media Sales Strategist for iCrossing where he grew the paid search division by improving campaigns and working in tandem with business development on new initiatives, working with such clients as Coca-Cola, Betty Crocker, Disney, Purina and Sprint/EMBARQ. Prior to iCrossing, Jay was the Director of Search Marketing at Proceed Interactive where he helped build the search marketing practice and worked with such clients as Chicago Hilton & Towers, Komatsu, Kohl’s Department Store and Hanes.

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