Our Leadership

Jon Schepke

Jon Schepke – CEO

As CEO and founder of SIM Partners, Jon and his team are pioneering the future of digital marketing for national brands at a local level. The company’s Velocity technology is a SaaS-based local marketing automation platform that helps enterprise brands — with hundreds to thousands of locations — drive customer acquisition…everywhere. continue reading…

Since Jon founded SIM Partners in January 2006, the company has grown from a small search agency to become the premiere provider of local marketing automation technology for enterprise brands. As CEO, Jon leads the strategic direction and operations of the company to drive employee, customer and shareholder satisfaction.

Jon is a digital marketing veteran and innovator in the local digital marketing space. For nearly twenty years, his passion for technology and marketing have driven innovative solutions for numerous Fortune 500 clients. As Co-CEO for Proceed Interactive, Jon led the agency’s transformation from start-up to search marketing industry leader with over $9M in billings (2004). As director of client services at iCrossing (2005), Jon drove client satisfaction, retention, and revenue growth for iCrossing’s central region.

Jon earned his Bachelor of Arts degree in English from Indiana University. He has been published in AdAge and is a regular Search Engine Watch contributor. In 2014, he was named to the TechWeek 100 list and he currently serves on the board of the Illinois Technology Association (ITA).

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Neil Mahoney

Neil Mahoney – COO

Neil Mahoney graduated college with a Finance major and held three Finance positions within Cardinal Health, a Fortune 20 Company as part of a financial development program. After two and a half years and various roles at Cardinal Neil made the decision to enter a more competitive and challenging industry which led him to the Online Travel company, Orbitz Worldwide in 2004. continue reading…

Neil joined the Finance team at Orbitz Worldwide where he managed forecasts for the eMarketing departments of both Orbitz.com and Cheaptickets.com, and also assisted with the acquisition of the company and a public offering. While Neil saw the value of having a well rounded financial background he was very excited to take what he had learned and join a group in which he could impact business performance on a daily basis. Orbitz and Cheaptickets combined have one of the largest annual eMarketing budgets in the online travel space, and it was imperative that these marketing dollars were being spent wisely. As Neil was already familiar with the financial side of eMarketing it was a natural progression for him to join the team and bring a financial mindset to the group.

During his time at Orbitz Worldwide Neil managed the Paid Search programs on a daily basis for all products offered by both sites including; Air, Hotel, Car, Vacation Packages, Cruises as well as Attractions and Services. Management of these marketing dollars was extremely ROI focused. The majority of Orbitz Worldwide’s marketing dollars were spent online and Neil drove improved spending efficiency by 25% year over year while maintaining transaction volumes. Neil also tested and implemented two third party tracking and bid management tools while at Orbitz. This would enable Orbitz and Cheaptickets to automate what was an extremely manual management process of over 1,000,000 keywords at the time. “I enjoy the intense competitive nature of online marketing, especially Travel and Hospitality. One of my favorite aspects of the industry is the accountability of all dollars spent online. A company can easily qualify and quantify all marketing spend online versus traditional ‘offline’ mediums which generally have no means of doing so. This can allow you to continue to grow your company’s online presence or to perform more efficiently at current levels.” While at Orbitz Neil had the opportunity to work with a SIM Partner, Adam Dorfman. The two shared a strong passion for the online marketing industry and soccer and hit it off immediately. In December of 2007 Adam Dorfman and the other SIM Partners extended an offer to Neil to become the Manager of eCommerce.

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Tari Haro

Tari Haro – CMO

A proven B2B technology marketing and public relations executive with more than 17 years’ experience, Tari Haro has directed the strategic repositioning, reinvention and resurgence of top-tier digital marketing agencies and earned industry recognition for creating brand leadership resulting in transformational growth. continue reading…

Tari joined SIM Partners in 2014 as CMO where she is responsible for the overarching marketing strategy of the company and its products and services, including SIM Partners’ Velocity and Velocity Social platforms. Velocity empowers enterprise brands to maximize local digital marketing results at scale while Velocity Social enables enterprise brands to effectively manage social communities for multiple locations on Facebook and Twitter.Previously, Tari was CMO of iCrossing, where she directed the company’s brand evolution from a leading search marketing firm to a full-service global digital marketing agency that builds connected brands. Under Tari’s leadership, iCrossing successfully introduced a new corporate brand identity, brought a range of innovative products and services to the marketplace, and earned many industry kudos including “Leader” rankings in Forrester’s Search Wave (2009, 2011, 2012) and Gartner’s Magic Quadrant for Digital Marketing Agencies (2013).Before iCrossing, Tari was director of marketing and public relations for Agency.com. She began her career in politics as the deputy press secretary for Nebraska Governor E. Benjamin Nelson after earning a bachelor’s degree in journalism from the University of Nebraska-Lincoln.Tari lives in Chicago with her husband and their two children.

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