Jon Schepke CEO
Jon is an Internet marketing industry veteran who has been in the space for over a decade. Since the mid-90′s, Jon’s passion for technology and marketing have driven innovative marketing strategies that focused on achieving significant ROI for multiple Fortune 1000 companies. Jon’s broad understanding of the space include: all facets of Internet marketing, technology, web analytics, web video, research and tracking tools. continue reading…As Co-CEO of Proceed Interactive (1997-2005), Jon built the firm from start-up to an early search marketing leader. While at Proceed, Jon’s business acumen resulted in an impressive portfolio of more than 50 customers, including General Motors, Wells Fargo, Omni Hotels, Wyndham Hotels & Resorts, Kaplan (Score! Educational Centers), and Great Expectations.
In 2005, Jon joined industry leader iCrossing as the Director of Client Services for the Central Region. While at iCrossing, Jon managed a team responsible for a roster of blue chip, Fortune 1000 clients. Jon started Strategic Internet Marketing Partners in January 2006. As CEO, Jon manages all day-to-day operations, helps drive the company’s business and product development, sales and marketing, partnerships and strategic direction. Jon earned his Bachelor of Arts degree in English from Indiana University in 1993. Jon is a frequent speaker at industry shows and conferences and an active member of SEMPO (Search Engine Marketing Professional Organization), where he is the Co-Chair of the SEMPO Institute Committee, click hereto view video. Jon is also an active participant for these non-profit organizations:
- i.c. stars provides an opportunity for change-driven, future leaders to develop skills in business and technology.
- Santa For The Very Poor – for 50 years Santa for the Very Poor (SVP) has been inviting friends to help us bring the spirit of the holidays to Chicagoans who would feel precious little of it without us.
Outside of work Jon likes to travel, run, play basketball and tries to keep up with his wife and three kids.
Amy Cooper CFO
Amy Cooper is a results driven finance professional with over 15 years of direct experience in strategic and operational finance. She has experience leading high growth technology based businesses as well as large corporate retail and continue reading… consumer packaged goods organizations.
Prior to joining SIM Partners, Amy was the VP Finance for GrubHub, Inc. the nation’s leading online and mobile food ordering platform. She created and grew the finance, accounting, human resources, and legal functions of the organization from its inception in 2007, through $84 MM in venture funding and an overall organization size of 280 employees by 2012. She identified business needs through stages of growth and selecting staff, tools and processes to support business reporting and corporate governance needs.
Amy spent 6 years of her career with Deloitte Consulting leading corporate turnaround initiatives for multinational clients in retail, consumer goods, and manufacturing industries, including identifying supply chain improvements, reducing SG&A expenditures, consolidating distribution networks, analyzing and negotiating contracts, and improving shop floor operations. Earlier finance experiences with JPMorganChase and Exxon provided her an understanding of capital markets and corporate controls.
In her spare time, Amy enjoys gardening on her organic farm with her family and friends in southwest Michigan.
Adam Dorfman SVP – Product & Technology
Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, XML driven advertising, mobile advertising, social networking, content creation, analytics, usability and offline integration as well as web development, hosting, networking and project management. continue reading…
Upon graduating college in 1998, Adam became the first full time employee for a group of Chicago house and techno record labels where he ran all day to day operations and launched a number of websites for the record labels. Getting those sites ranked in AltaVista, Infoseek, Yahoo, Lycos and HotBot had become somewhat of an obsession and Adam was pleasantly surprised to discover a niche industry existed that focused entirely on search engine marketing.
In 2000 Adam accepted an offer from Jay Hawkinson to become a member of one of the premier online marketing firms at the time, Proceed Interactive (then Meandaur, Inc). While at Proceed Interactive, Adam was responsible for defining and implementing the online marketing strategy for dozens of clients including Wyndham Hotels and Resorts, Milwaukee Tool, and SCORE! Educational Centers. One of many highlights during his tenure was conceiving and executing a network of microsites for Wyndham.com that generated over 75,000 group RFPs in two years – entirely from organic search engine listings.
In 2005 Adam accepted a position at Orbitz Worldwide where he managed all of the SEO, Paid Inclusion, and dynamic advertising for Orbitz.com and CheapTickets.com. He was also responsible for growing and developing many of the metasearch accounts including Kayak and Farechase as well as working with M&A to identify potential partnerships with a variety of well known websites. Some highlights while at Orbitz include conceptualizing and driving the launch of Orbitz’s and CheapTickets’ RSS program, writing the SEO business requirements for future platforms, and receiving the Cendant Power of Many award.
After a year at Orbitz, Adam regrouped with Jon Schepke and Jay Hawkinson to accept an equity position at SIM Partners where he drives product strategy for the Local Search Platform as well as working on traditional SEO engagements for clients with enterprise level sites. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.
Jay Hawkinson SVP – Emerging Products
Jay Hawkinson is an interactive marketing professional with 20 years of sales, marketing and merchandising experience including more than 12 years focused on organic search optimization, paid search advertising, local search, mobile and social media. continue reading…Jay joined SIM Partners in 2006 as an equity partner developing ecommerce solutions and products for the travel and hospitality vertical. Jay currently oversees mobile, social media and emerging technology at SIM Partners, including mobile app design and development, social media optimization/engagement, and SoLoMo integration through Velocity. SIM Partners’ Velocity platform, a software-as-a-service solution, empowers national brands with hundreds or thousands of locations to maximize social, search and mobile marketing results at the location level with powerful automation and scalability.
Neil Mahoney SVP – Growth & Insights
Neil Mahoney graduated college with a Finance major and held three Finance positions within Cardinal Health, a Fortune 20 Company as part of a financial development program. After two and a half years and various roles at Cardinal Neil made the decision to enter a more competitive and challenging industry which led him to the Online Travel company, Orbitz Worldwide in 2004. continue reading…Neil joined the Finance team at Orbitz Worldwide where he managed forecasts for the eMarketing departments of both Orbitz.com and Cheaptickets.com, and also assisted with the acquisition of the company and a public offering. While Neil saw the value of having a well rounded financial background he was very excited to take what he had learned and join a group in which he could impact business performance on a daily basis. Orbitz and Cheaptickets combined have one of the largest annual eMarketing budgets in the online travel space, and it was imperative that these marketing dollars were being spent wisely. As Neil was already familiar with the financial side of eMarketing it was a natural progression for him to join the team and bring a financial mindset to the group.
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Noah Weiner Vice President of Client Services
Noah Weiner applies a holistic approach in helping SIM Partners reach its goals. Built on a long history of success in the local Internet marketing arena, he delivers a wide spectrum of strategic leadership which is mindful of the deeply woven inter-dependencies between all areas of continue reading… company operations and client management.
Tara Thomas Vice President of Sales, North America
Tara is a digital marketing and technology professional with 12+ years of experience. She has held various leadership and executive roles in sales, strategy and client services. She started her career in mobile marketing and later went on to run the Chicago division for TMPDM, where she eventually joined the sister digital marketing agency as the Vice President of the local sales channel (15miles). continue reading… Tara joined SIM Partners in the spring of 2011, as a consultant, and currently oversees all of sales for North America. She spends most of her time in the field with enterprise brand leaders working on SaaS strategies and implementation of Velocity for their local advisors, branches and retail stores. When she is not on the road, you can find her at a Cubs game with her family or cheering her kids on in hockey and competitive cheer.
Ced SimpsonVice President of International Sales
Ced Simpson joined SIM Partners in July 2013 as Vice President of International Sales. Prior to SIM, Ced was Vice President of Business Development at MatchCraft, a local search marketing technology company. He and his team were responsible for building an international sales channel through which MatchCraft managed paid search marketing campaigns for over 250,000 small and medium businesses in 14 languages and 20 countries around the world. continue reading… Ced has been working in the Internet space since 1997 and focusing on the local search marketing since 2004. Ced received his Bachelors degree in Financial Management from Clemson University and his MBA from The George Washington University.
Steve King Vice President of Product
After graduating from Kalamazoo College, Steve spent four years working with the National Certification Corporation, a non-profit organization devoted to certifying nursing and medical personnel. While working for NCC, Steve focused on developing medical certification exams, study materials, and continuing education programs. In addition to working on a variety of medical products, he also built continue reading…new databases to accommodate and track the increasing number of products, certificants, and state level certification requirements. With a growing interest in technology, Steve spent the next few years as a program manager with Promissor, an online exam development company, servicing Fortune 500 clients. While at Promissor, he developed his knowledge of analytics, online product development, and account management.
Eventually, Steve had the opportunity to merge his growing skill set with an ongoing interest in advertising. As a product analyst at LocalLaunch, Steve was immersed in the world of local search and developed a passion for keyword research, industry trending, and performance analysis. After LocalLaunch was acquired by RHDonnelly/Dex, Steve moved into the role of product manager for the search marketing business intelligence division, where he had the opportunity to work closely with many departments to develop systems that could be used to enhance their performance. In 2008, Steve met Jon Schepke and Adam Dorfman and learned about the progressive products and ideas that SIM Partners was developing for the local search marketing space. At SIM Partners, Steve works on the Local Search Marketing team, enhancing client and product performance. When not working, Steve likes spending time with his family, reading, and catching up on movies.
Francois Toubol Director of Technology
With 13 years of experience as a software engineer, Francois Toubol has developed his technical expertise around OOAD, OOP, RDBMS, software development processes implementation, and team management/mentoring. He began programming as a child in 1985, after discovering the joy of solving problems with the help of a computer. He graduated from ISEP in France with a Master’s Degree in Computer Science in 1999 and in 2002 opened his first software engineering shop, Epsilon Force. Highlights from that time include growing his team to 12 engineers and building cutting edge technology for clients like Delta, Air France, Air Canada, Amadeus, MasterCard and Citibank while achieving PCI compliance. continue reading…
Francois joined SIM Partners in 2010 to build out the software development team as well as to contribute to the entire technical background of the company.
Francois has 3 beautiful children and a little angel: Eduardo, Camille, Chloe and Emilie. They lived around the world for the past 2 decades. During his spare time, you might find him riding down steep lines in wild Alaskan mountains on a snowboard.
Mark Herchek Director of Business Development, Hospitality
Mark has overall 20 years of experience in sales & marketing, including 10+ years in the hospitality industry related to interactive marketing products and services. Joining SIM Partners in November of 2008 as Director, Business Development, Mark brings expertise as an account manager working with hotel companies, hotel management companies and individual hotels to help continue reading… them achieve many of their Internet marketing goals. Prior to SIM Partners Mark held similar positions at GTP Travel Group, Rosetta (formerly Brulant), Cleveland Convention & Visitors Bureau, and OnVantage (formerly PlanSoft). While at OnVantage from 1999 – 2007 Mark learned the hospitality industry as well as Internet marketing and managed accounts such as Omni Hotels, Sol Meliá Hotels & Resorts, Destination Hotels & Resorts, and Felcor Lodging Trust. Then after two fun and fulfilling years with the Cleveland CVB and learning a completely different side of the hospitality industry Mark had to an opportunity to work at Rosseta (the largest independent digital agency in the United States) with many of the most highly skilled interactive marketing people you will find anywhere.
Mark has been married since 1989 to Desiree, outside of work, Mark spends time with friends and family, traveling and with many sports activities including both playing and watching a lot of golf and basketball. Mark is also a huge fanatic of The Ohio State University, particularly Buckeyes football.
Brett Fritz Director of Business Development
Brett is a results oriented sales and business development professional with over 10 years of experience in a variety of industries. His strong leadership, organizational, and analytical abilities combined with excellent interpersonal and communication skills have provided a unique blend that has assisted him throughout his career.continue reading…
Prior to joining the SIM Partners team, Brett was the Senior Vice President of Sales for Universal Business Listing (UBL) where he was responsible for growing the company’s overall revenue and market footprint. During his nearly 2.5 years at UBL, Brett found success selling its products and services into numerous Fortune 100 companies along with some of the largest channel partners in the USA, Canada, and UK. Brett’s responsibilities at UBL also included the recruiting, training, and mentoring of the UBL sales team.
Brett has been a speaker at various industry conferences and events both at the local and national level. In the early years of his career, Brett honed in on his sales skills through working in a variety of industries including: software sales, SaaS sales, SEO, systems integration, and green energy markets.
Brett received his MBA from Florida Gulf Coast University.