Healthcare Solution Combines Location Data Management with Contextual Content to Drive Patient Acquisition at Scale
CHICAGO – May 10, 2015 – To support continued demand for location and physician data management solutions in the healthcare industry, location marketing technology leader SIM Partners (www.simpartners.com) announced today the launch of Velocity Health.
Velocity Health is a comprehensive local and location marketing solution for healthcare marketers to attract and manage patient relationships in the age of the mobile consumer. Through SIM Partners’ leading location and physician data management platform, Velocity Health, healthcare systems harness the power of their location and physician data to connect patients with physicians in the moments that matter: where and when they need care.
“Healthcare data is complex, with so many interconnected layers between healthcare systems, hospitals, service lines, practice locations and physicians,” said Jon Schepke, CEO, SIM Partners. “Our experience working with healthcare clients has driven insights to fuel our roadmap, and ultimately, the creation of Velocity Health, the most comprehensive location data management solution for healthcare systems on the market today.”
Many large-scale healthcare organizations — such as Advocate Health Care, Bellin Health, Cottage Health, and more — rely on Velocity Health as the single source of truth for their physician location data today. SIM Partners’ healthcare team is led by Amanda Bury, managing director. Bury has more than a decade of digital healthcare experience and has led client growth strategies and product developments to transform the patient journey, while increasing patient acquisition for healthcare systems across multiple locations and physician networks.
Velocity Health provides healthcare marketers a comprehensive solution to location and physician data management as well as publishing across large-scale systems. Velocity Health’s open architecture allows for marketers to leverage their investments through integrations with scheduling systems such as CRM tools, review management platforms and more. Key functionality includes:
- Location and Physician Data Management – provides ongoing management, distribution, and monitoring of physician and hospital data to increase visibility and information accuracy.
- Physician Directory Solution – a mobile responsive search tool that connects patients to doctors.
- Physician Profile Pages – mobile responsive pages built with SEO best practices for physicians that contain engaging and localized content that drive conversions — such as education, insurance information, and National Provider Identifier (NPI) credentials.
- Insights & Reporting – provides a health score that quantifies how visible physician profile pages and practice locations are to searchers and how accurate that information is. The suite also offers demographic, website metrics and keyword ranking insights. Velocity’s performance dashboards and customized offline reporting allow healthcare systems to easily analyze their data.
This news comes on the heels of SIM Partners recent partnership announcement with Binary Fountain. Velocity Health seamlessly integrates with Binary Fountain’s transparency solution, Binary Star Ratings, to offer a complete, top-tier solution for healthcare marketers. The partnership allows healthcare providers to increase the visibility of physicians and practice locations across the patient journey by leveraging Velocity Health’s industry-leading location data management and physician directory solutions; while establishing credibility with potential patients by leveraging Binary Fountains’ star ratings and reviews solution.
To learn more about harnessing the power of physician and location data, download SIM Partners’ The Healthcare Marketer’s Guide to Location Data Management or contact SIM Partners for a demo of Velocity Health.
About SIM Partners’ Velocity Health
Velocity Health maximizes digital marketing results for healthcare brands at a local level. By making location data actionable and contextual content scalable, Velocity Health drives patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity Health, healthcare systems can create location-based offers to turn “near me” moments of search into offline visits. Velocity Health includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or to request a demo, visit www.simpartners.com/velocityhealth or follow @Velocity_Health.