Press Releases

October 26, 2016

SIM Partners’ Velocity Health Wins Street Fight Local Visionary Award

By Julie Piatek

Chicago October 26, 2016 – Location marketing technology leader SIM Partners today announced that its Velocity Health solution has won a 2016 Street Fight Local Visionary Award in the category of “Best Solution for a Specific SMB Vertical.”

The Street Fight Local Visionary Awards recognize people and companies that apply innovation and creativity to improve location marketing. The Best Solution for a Specific SMB Vertical category recognizes companies that “have developed excellent, effective products” tailored to vertical markets.

SIM Partners’ Velocity Health has helped the healthcare industry embrace the needs of on-demand consumers by connecting patients with physicians and facilities in moments when and where patients are looking for care. The Visionary Award is the latest in a number of accolades Velocity Health has earned for its innovative approach and proven results. This week, the Healthcare Internet Hall of Fame  also announced that Velocity Health has been selected as an inductee into the organization’s Hall of Fame Class of 2016.

“Velocity Health is innovating the patient experience in an on-demand world by accelerating the process of searching for care and booking appointments, regardless of the device or channel a patient uses,” said Jon Schepke, CEO, SIM Partners. “We are honored to be recognized as a Street Fight Local Visionary Award winner and look forward to continuing to transform the patient experience with our clients, one moment at a time.”

Healthcare systems such as Advocate Health Care, Duke Health and Cottage Health rely on Velocity Health to improve the patient experience from awareness and consideration through acquisition and retention. Velocity Health activates one source of truth for physician and facility location data to drive search visibility and patient acquisition through physician directories and profiles. An open architecture enables transactions on physician profiles – including scheduling, transparency, ride sharing and more – that engage and retain patients while maximizing existing technology investments.

Velocity Health has added a number of innovations that accelerate the patient journey. For example, Velocity Health offers a “Ride There with Uber” button that healthcare systems can publish on their physician pages, which helps patients take the next step in getting to the care they need after booking an appointment.

As a result of using Velocity Health, a top regional healthcare system was able to transform the patient experience and drive acquisition at scale, surpassing its year-over-year appointment growth goal. The program achieved a 33:1 return on investment and saw substantial results, including a 175 percent increase in appointment submissions.

The Street Fight Local Visionary Award is now in its second year. In 2015, SIM Partners won two such awards, including Best Lead-Gen Campaign for Advocate Health Care.

About Street Fight

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a newsletter for over 9,000 daily readers, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit: http://streetfightmag.com or contact us directly at info@streetfightmag.com.

About SIM Partners’ Velocity Health

SIM Partners’ Velocity Health empowers healthcare organizations to improve the patient experience from awareness and consideration through acquisition and retention. A comprehensive location marketing solution, and Healthcare Internet Hall of Fame “Innovative Product” honoree, Velocity Health activates one source of truth for physician and facility location data to drive search visibility and patient acquisition through physician directories and profiles. An open architecture enables transactions on physician profiles – including scheduling, transparency, mobile wallet offers, ride-sharing and more – that engage and retain patients while maximizing existing technology investments. SIM Partners has offices in Chicago and San Francisco. To learn more, or to request a demo, visit www.simpartners.com/velocityhealth or follow @Velocity_Health.

October 25, 2016

SIM Partners’ Velocity Health to Be Inducted into 2016 Healthcare Internet Hall of Fame

By Julie Piatek

Chicago October 25, 2016 – The Healthcare Internet Hall of Fame today announced that SIM Partners’ Velocity Health has been selected as an inductee into the organization’s Hall of Fame Class of 2016. The award will be presented at an induction ceremony to be held on November 8, 2016, at the 20th Annual Healthcare Internet Conference (HCIC) in Las Vegas.

Recognized in the Innovative Product or Service category, SIM Partners’ Velocity Health, a location marketing solution for healthcare marketers in the age of the on-demand consumer, connects patients with physicians and facilities in the moments when and where they are looking for care.

“In today’s mobile, on-demand world, patients are on an omnichannel journey which most often starts with search,” said Jon Schepke, CEO, SIM Partners. “It’s an honor to be recognized alongside other healthcare innovators, as we help transform the patient experience from search to care and beyond.”

A comprehensive solution, SIM Partners’ Velocity Health empowers healthcare organizations – including Advocate Health Care, Duke Health, and Cottage Health – to improve the patient experience from awareness and consideration through acquisition and retention. Velocity Health activates one source of truth for physician and facility location data to drive search visibility and patient acquisition through physician directories and profiles. An open architecture enables transactions on physician profiles – including scheduling, transparency, ride-sharing and more – that engage and retain patients while maximizing existing technology investments.

Additionally at the HCIC conference, Amanda Bury, managing director of SIM Partners’ Velocity Health, will be presenting “The Uber Effect in Healthcare: Changing the Game through Hyper-Local Digital Marketing,” with Velocity Health client Mayura Kumar, director of digital strategy, Advocate Health Care, on Monday, November 7, at 1:00 p.m.

About the Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame honors men, women and organizations that have made outstanding, long-lasting contributions to the healthcare Internet industry. The organization’s purpose, while honoring innovation, is to ensure that the “history” of the industry is preserved for future generations new to the healthcare industry. The Healthcare Internet Hall of Fame is an independent organization whose annual inductees are selected by an independent Board of Judges.

About SIM Partners’ Velocity Health
SIM Partners’ Velocity Health empowers healthcare organizations to improve the patient experience from awareness and consideration through acquisition and retention. A comprehensive location marketing solution, and Healthcare Internet Hall of Fame “Innovative Product” honoree, Velocity Health activates one source of truth for physician and facility location data to drive search visibility and patient acquisition through physician directories and profiles. An open architecture enables transactions on physician profiles – including scheduling, transparency, mobile wallet offers, ride-sharing and more – that engage and retain patients while maximizing existing technology investments. SIM Partners has offices in Chicago and San Francisco. To learn more, or to request a demo, visit www.simpartners.com/velocityhealth or follow @Velocity_Health.

August 25, 2016

SIM Partners Integrates Location Pages With Uber

By Julie Piatek

“Ride There With Uber” Button Closes the Last Mile of Marketing By Delivering Customers to Doorsteps

simpartners-uber-integration-highres_720

CHICAGO – August 25, 2016 – Location marketing technology leader SIM Partners (www.simpartners.com) today announced it has integrated the Uber API with its award-winning Velocity platform. As a result, multi-location businesses ranging from restaurants and retailers to banks and hospitals benefit from a convenient way to convert “near me” searches into next moments on demand with Uber.

Through the integration, SIM Partners’ Velocity clients will be able to add “Ride there with Uber” buttons to their mobile-optimized location pages. The integration creates a seamless online-to-offline experience for consumers, as well as an opportunity for businesses to close the last mile by delivering customers to their door.

Uber currently services over 400 cities and in July 2016 completed 62 million trips — a 15 percent increase over the previous month. This growth validates the rise of the on-demand economy that Uber helped create.

“The rise of mobile has created an on-demand economy, as consumers expect to find and get what they want immediately during mobile ‘near me’ moments of discovery,” said Jon Schepke, CEO, SIM Partners. “Velocity’s Uber integration accelerates the customer journey, to connect and convert in the last mile of marketing by literally delivering customers to your door.”

According to Google, 76 percent of people who conduct a local search on their smartphone visit a business within 24 hours and 28 percent of those searches result in a purchase. With Velocity, multi-location enterprise brands can harness the power of their location data to drive these online-to-offline moments.

Velocity’s location data management increases visibility in these moments of local search, and contextual publishing creates next moments of conversion with relevant content and experiences, such as the “Ride there with Uber” button. Whether a patient is booking an appointment with a physician or a shopper needs a ride to a store, the Uber button makes the next moment of conversion happen faster and easier.

This news comes on the heels of recent industry recognition for SIM Partners’ Velocity platform, which was named the “Best Location Marketing Platform” in the Digiday Signal Awards and a “Mobile Search” finalist in the Mobile Marketing Association (MMA) Smarties Awards.

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

 

August 18, 2016

SIM Partners and Shoe Carnival Named a “Mobile Search” Finalist in the MMA 2016 Global Smarties™ Awards

By Julie Piatek

CHICAGO – August 18, 2016 – Location marketing technology leader SIM Partners (www.simpartners.com) and national retailer Shoe Carnival have been named a finalist in the Mobile Marketing Association (MMA) 2016 Global Smarties™ Awards.

The MMA’s prestigious Smarties Awards are the only mobile marketing awards honoring innovation, creativity, and success on a global scale, highlighting the teams and technologies that are pushing the boundaries of mobile marketing to reach and engage with consumers. SIM Partners’ “Velocity Wallet Turns ‘Near Me’ Searches into In-Store Purchases” for Shoe Carnival” was one of only two finalists in the “Mobile Search” category.

Shoe Carnival leveraged SIM Partners’ Velocity to drive in-store traffic and sales by scaling their local marketing efforts to drive mobile visibility, relevance, and engagement across 400+ stores. By combining a mobile search marketing program with mobile wallet offers, Shoe Carnival connected with consumers in their moments of need and turned “near me” moments of intent into “next” moments of conversion that led to increased sales.

“To be a finalist for a global award like the MMA Smarties is an honor and a testament to SIM Partners’ ability to deliver on the promise of location marketing for brands and consumers alike,” said Jon Schepke, CEO, SIM Partners. “In the age of the mobile consumer, it’s all about turning ‘near me’ moments of search into ‘next’ moments of conversion to enhance the customer experience as well as drive results — from search to store.”

The MMA Smarties Awards is the latest in a string of awards for SIM Partners, including being named the “Best Location Marketing Platform,” in the Digiday Signal Awards, and a BIA/Kelsey GOLOCAL Award for excellence in generating sales revenue for clients.

The finalists and winners will be honored at the annual Global Smarties Celebration of Talent, on September 26, at Pier Sixty in New York City during the MMA’s SM2 Innovation Summit.

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of moderately priced dress, casual and athletic footwear for men, women and children with emphasis on national and regional name brands. As of August 17, 2016, the Company operates 413 stores in 35 states and Puerto Rico, and offers online shopping at www.shoecarnival.com. Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival’s press releases and annual report are available on the Company’s website at www.shoecarnival.com.

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

August 1, 2016

SIM Partners’ Velocity Wins Digiday Signal Award for “Best Location-Based Marketing Platform”

By Julie Piatek

CHICAGO – August 1, 2016 – Location marketing technology leader SIM Partners (www.simpartners.com) has won a 2016 Digiday Signal Award in the “Best Location-Based Marketing Platform” category.

The Digiday Signal Awards recognize the the best of marketing and advertising technology platforms “that are bringing efficiency, effectiveness, and creativity to the media and marketing process for brands, agencies, and publishers.”

By making location data actionable and local content scalable, SIM Partners’ Velocity platform drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Businesses ranging from Harry & David to Red Wing Shoes rely on Velocity to boost retail sales and enhance the mobile discovery experience.

“Our Velocity platform was built to use the context of location to turn ‘near me’ moments of intent into ‘next’ moments of conversion,” said Jon Schepke, CEO, SIM Partners. “Winning a Digiday Signal Award for best location-based marketing platform is a proud moment for our company, as it validates the work our team has put into driving innovation against our vision as well as celebrates the results we are achieving for our clients.”

The Digiday Signal Award is the latest in a number of honors that SIM Partners’ Velocity has earned recently, including a Stevie® award for technology innovation and a BIA/Kelsey GOLOCAL award for excellence in generating sales revenue for clients.  

The 2016 Digiday Signal Awards winners will be honored at the Digiday Awards gala in New York City on November 17th. A complete list of winners can be found on the Signal Awards site.

Tweet this: .@SIMPartners’ Velocity Wins @Digiday Signal Award for
“Best Location-Based Marketing Platform” http://www.simpartners.com/our-expertise/press-releases/sim-partners-velocity-wins-digiday-signal-award-for-best-location-based-marketing-platform/

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

June 7, 2016

Red Wing Shoes Puts the Consumer at the Center of the Experience with SIM Partners’ Velocity

By Julie Piatek

Local Marketing Strategy Uses the Context of Location to Turn “Near Me” Searches into

In-Store Purchases

CHICAGO (June 7, 2016) – To drive visibility when and where consumers are looking for footwear or workwear, SIM Partners (www.simpartners.com), a leading provider of location-based marketing technology, today announced the launch of Velocity store location pages for the Red Wing Shoe Company. Founded in 1905, Red Wing Shoes is a leading purpose-built footwear and workwear manufacturing and retail company, specializing in work and outdoor products.

According to Google, search interest in “near me” has increased 34 times since 2011 and has grown at a rate of 146 percent year-over-year, with 88 percent coming from mobile devices. With Velocity store location pages, Red Wing Shoes will maximize its local and mobile search efforts — in conjunction with ongoing Velocity Location Data Management efforts — to drive visibility in the “near me” moments of search. Red Wing store pages, powered by Velocity Publishing, are designed to deliver localized content and contextually relevant experiences that drive “next” moments of engagement and conversion, in stores as well as online.

“Our brand represents a tradition of excellence — from the sourcing of our materials and the craftsmanship of our products, to the expert fittings and premium service provided in our retail stores,” said Dave Schneider, CMO, Red Wing Shoes. “With a comprehensive location marketing strategy across 500 store locations built on the Velocity platform, we are extending that tradition of excellence into the customer experience to provide the right content, in the right context, in just the right moments — where and when people are searching.”

Velocity Location Data Management manages, distributes and monitors Red Wing’s store location data (including name, address, phone, store hours, and other key attributes) to ensure store locations are visible when and where consumers are looking for footwear or workwear. With Velocity Publishing, store locations are able to create contextually relevant content and experiences to convert searches into store customers. One-to-many publishing enables store managers to update their pages, including localized content on services provided and brands carried, while custom workflows and moderation ensures content and messaging stays on-brand.

“Many of Red Wing Shoes’ consumers work in field or non-office environments where mobile visibility and the context of location are critical to providing the right experiences in the right moments,” said Jon Schepke, CEO, SIM Partners. “With Velocity, we have unified Red Wing’s brand across 500 store locations — while publishing localized content at scale — to provide a higher level of service and engagement to turn mobile searchers into in-store customers.”

For more information about SIM Partners and its Velocity platform, visit www.simpartners.com.

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About Red Wing Shoe Company

The Red Wing Shoe Company, Inc. is a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minnesota, today the privately-held company’s family of brands includes Red Wing®, the premium choice for purpose built work footwear including a collection of Heritage styles created for any occasion; Irish Setter®, the footwear brand of choice for hunters who want uncompromising quality and innovation; Vasque®, a pioneer of performance hiking footwear; WORX™, a trusted brand for the industrial safety footwear market; and S.B. Foot Tanning Company, one of the largest USA producers of fine tanned leather for footwear and leather goods.  Its brands are distributed to more than 110 countries in an immersive multi-channel environment of 500+ Red Wing retail stores, third-party partners, and owned ecommerce platforms. The Red Wing Shoe Company employs more than 2,000 employees worldwide today, and operates two U.S. manufacturing facilities in Red Wing, MN; and Potosi, MO. For more information, please visit redwingshoes.com, facebook.com/RedWingShoes or follow @RedWingShoes.

May 10, 2016

SIM Partners Launches Velocity Health

By Julie Piatek

Healthcare Solution Combines Location Data Management with Contextual Content to Drive Patient Acquisition at Scale

 CHICAGO – May 10, 2015 – To support continued demand for location and physician data management solutions in the healthcare industry, location marketing technology leader SIM Partners (www.simpartners.com) announced today the launch of Velocity Health.

Velocity Health is a comprehensive local and location marketing solution for healthcare marketers to attract and manage patient relationships in the age of the mobile consumer. Through SIM Partners’ leading location and physician data management platform, Velocity Health, healthcare systems harness the power of their location and physician data to connect patients with physicians in the moments that matter: where and when they need care.

“Healthcare data is complex, with so many interconnected layers between healthcare systems, hospitals, service lines, practice locations and physicians,” said Jon Schepke, CEO, SIM Partners. “Our experience working with healthcare clients has driven insights to fuel our roadmap, and ultimately, the creation of Velocity Health, the most comprehensive location data management solution for healthcare systems on the market today.”

Many large-scale healthcare organizations such as Advocate Health Care, Bellin Health, Cottage Health, and more rely on Velocity Health as the single source of truth for their physician location data today. SIM Partners’ healthcare team is led by Amanda Bury, managing director. Bury has more than a decade of digital healthcare experience and has led client growth strategies and product developments to transform the patient journey, while increasing patient acquisition for healthcare systems across multiple locations and physician networks.  

Velocity Health provides healthcare marketers a comprehensive solution to location and physician data management as well as publishing across large-scale systems. Velocity Health’s open architecture allows for marketers to leverage their investments through integrations with scheduling systems such as CRM tools, review management platforms and more. Key functionality includes:

  • Location and Physician Data Management – provides ongoing management, distribution, and monitoring of physician and hospital data to increase visibility and information accuracy.
  • Physician Directory Solution – a mobile responsive search tool that connects patients to doctors.
  • Physician Profile Pages – mobile responsive pages built with SEO best practices for physicians that contain engaging and localized content that drive conversions such as education, insurance information, and National Provider Identifier (NPI) credentials.
  • Insights & Reporting –  provides a health score that quantifies how visible physician profile pages and practice locations are to searchers and how accurate that information is. The suite also offers demographic, website metrics and keyword ranking insights. Velocity’s performance dashboards and customized offline reporting allow healthcare systems to easily analyze their data.

This news comes on the heels of SIM Partners recent partnership announcement with Binary Fountain. Velocity Health seamlessly integrates with Binary Fountain’s transparency solution, Binary Star Ratings, to offer a complete, top-tier solution for healthcare marketers. The partnership allows healthcare providers to increase the visibility of physicians and practice locations across the patient journey by leveraging Velocity Health’s industry-leading location data management and physician directory solutions; while establishing credibility with potential patients by leveraging Binary Fountains’ star ratings and reviews solution.

To learn more about harnessing the power of physician and location data, download SIM Partners’ The Healthcare Marketer’s Guide to Location Data Management or contact SIM Partners for a demo of Velocity Health.

About SIM Partners’ Velocity Health

Velocity Health maximizes digital marketing results for healthcare brands at a local level. By making physician and location data actionable and contextual content scalable, Velocity Health drives patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity Health, healthcare systems can create location-based offers to turn “near me” moments of search into offline visits. Velocity Health includes a powerful location data management tool to drive listing visibility and a content management system that automates the creation of location-based strategies to help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or to request a demo, visit www.simpartners.com/velocityhealth or follow @Velocity_Health.

May 3, 2016

SIM Partners Honored As Stevie® Award Winner In 2016 American Business Awards

By Sara Khan

Receives Bronze for Most Innovative Tech Company of the Year and Silver Awards for Marketing Department and Marketing Executive of the Year

CHICAGO – May 3, 2016SIM Partners, a leader in location marketing technology, announced today that the company has received three Stevie® Awards in the 14th Annual Business Awards, including a Bronze Award for Most Innovative Tech Company, and Silver Awards for Marketing Executive and Marketing Department of the Year.

The American Business Awards are the nation’s premier business awards program. Now in its fourteenth year, the Stevie Award competition was established by the American Business Awards to recognize achievements in every facet of the workplace. SIM Partners was recognized for driving innovation across its product and marketing efforts, including:

Most Innovative Tech Company of the Year (up to 100 employees)
SIM Partners, Bronze Stevie Winner

SIM Partners’ local marketing automation technology, Velocity, was recognized for its Location Data Management, Velocity Wallet, and Velocity Insights innovations in 2015, which turn “near me” moments of search into “next” moments of conversion for multi-location brands. Many American Business Awards’ judges commented on the strength of these first-mover innovations in location marketing. As one judge noted, “SIM Partners’ market-leading Velocity has a clear path to domination.”

Marketing Executive of the Year
Tari Haro, CMO, Silver Stevie Winner

SIM Partners’ CMO, Tari Haro, was recognized for her strategy of elevating the SIM Partners brand to a CMO level by owning the category of location marketing in the age of the mobile consumer. By creating a brand purpose and clear messaging platform that associates SIM Partners with turning mobile consumers’ “near me” searches into “next moments” of customer conversion, Haro and her team elevated the industry conversation as well as the SIM Partners brand to drive results. As one judge noted, Haro “has an innovative approach and outstanding results.”

Marketing Department of the Year
SIM Partners Marketing Team, Silver Stevie Winner

SIM Partners’ marketing team was recognized for differentiating the SIM Partners brand and delivering measurable results across the entire marketing and sales funnel. By integrating itself with business development, client development and product innovation, the marketing team influenced 97% of SIM Partners’ new accounts in 2015 and helped improve the company’s visibility among industry influencers such as Advertising Age and Forrester Research. One judge described the SIM Partners marketing team as “a dynamic marketing team that really elevated the local marketing conversation and the SIM Partners brand.”

Jon Schepke, SIM Partners CEO, said, “Winning three Stevie Awards demonstrates that SIM Partners is building not only a great company but an innovative product and an enduring brand. Under Tari Haro’s leadership and the hard work of our marketing team, SIM Partners is getting recognition for our incredible talent, client work, and innovative products, while making location marketing the foundation of all of marketing for multi-location enterprise brands.”

The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 20. Tickets are now on sale.

Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

April 5, 2016

SIM Partners and Binary Fountain Expand Healthcare Capabilities

By Julie Piatek

Partnership Combines Location Marketing with Transparency to Drive Patient Acquisition at Scale

CHICAGO – April 5, 2016 – Location marketing technology leader SIM Partners (www.simpartners.com) announced today a partnership with patient feedback management provider Binary Fountain® (www.binaryfountain.com), giving healthcare marketers an integrated solution to drive patient acquisition through increased search visibility and greater transparency.

“Now more than ever, consumers expect to find what they want where and when they want it — and that is no different with patients searching for care,” said Jon Schepke, CEO, SIM Partners. “This partnership combines the power of location data with contextual content and reviews to drive visibility, relevance, and engagement at scale for healthcare systems — ultimately increasing patient acquisition.”

SIM Partners’ location-based marketing platform, Velocity, now seamlessly integrates with Binary Fountain’s transparency solution, Binary Star Ratings, to offer a complete, top-tier solution for healthcare marketers. This partnership allows healthcare providers to increase the visibility of physicians and locations across the patient journey by leveraging Velocity’s industry-leading Location Data Management and physician directory solutions, while establishing credibility with potential patients by leveraging Binary Fountain’s proprietary star ratings and reviews.

“Healthcare providers are increasingly recognizing the need to better engage healthcare consumers at a key stage in their patient journey – choosing a physician,” said Ramu Potarazu, president and CEO of Binary Fountain. “Binary Fountain’s and SIM Partners’ hyper-local and transparency solutions are empowering these providers to meet this need with a convenient, integrated solution.”

When customers log into Binary Fountain’s platform they will see Velocity’s Location Data Health reporting. This proprietary scoring algorithm provides marketers insights into the accuracy and health of their listings, so they can proactively manage their physician data to better reach potential patients where and when they are looking for care.

Binary Star Ratings leverages provider patient experience surveys, from Consumer Assessment of Healthcare Providers and Systems (CAHPS) and other sources, turning responses into reviews and ratings for publishing onto physician directory pages. The solution helps improve search results on Google and demonstrate provider commitment to transparency by publishing all patient feedback.

SIM Partners’ Velocity platform automates and scales location-based marketing efforts including managing, distributing, and monitoring location and physician data. The platform also creates engaging local experiences through the creation of location and physician pages that engage searchers and move them to convert. SIM Partners’ expertise in location data management, combined with Binary Fountain’s specialty in reviews and ratings, gives customers actionable insights into their local presence and additional assets to better serve and attract patients.

Tweet this: .@SIMPartners + @Binaryfountain partner to expand healthcare capabilities: http://bit.ly/1UFXYmT

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable, to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based offers to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Our solution suite is built around a proprietary healthcare-centric Natural Language Processing engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip our customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative reputation management solutions. For more information, visit www.binaryfountain.com or e-mail info@binaryfountain.com.

Contact

Zachary Allen

zachary@methodcommunications.com | 801-461-9751

March 23, 2016

BIA/Kelsey Announces Winners of 2016 GOLOCAL Awards

By Julie Piatek

GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses.

CHANTILLY, Va. (March 23, 2016) – BIA/Kelsey today announced the winners of the 2016 GOLOCAL Awards, recognizing successful local marketing initiatives deployed by brands, franchises and multi-location businesses. Entries were evaluated by a panel of expert judges based on how effectively they fulfilled their stated objectives. Earlier this month, the field was narrowed to 10 finalists, which were highlighted at this week’s BIA/Kelsey BRANDS conference in New York.

Now in its third year, the GOLOCAL competition was established by BIA/Kelsey to draw out success stories of brand marketers executing locally. The goal of the competition is to highlight the tremendous work being done and the innovations and risks brands and local agents are taking to expand opportunities to engage with local audiences.

“Congratulations to our GOLOCAL winners, who have demonstrated strategic, innovative and results-driven approaches to brand-to-local marketing,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “This year we received 26 entries, all of which illustrated innovation and technical sophistication. We also wish to thank our esteemed panel of judges, who had the difficult task of determining the winners from the most competitive field of GOLOCAL submissions to date.”

The winners of the 2016 GOLOCAL Awards are:

  • Innovation: Netsertive for “Serta Goes Digital for Labor Day Promotions.”  To drive local market sales through co-op marketing programs, Serta leveraged Netsertive for its National Offer campaign during Labor Day weekend 2015. Serta armed five different buying groups with search, display and retargeting ads to distribute to their local retail partners. With Netsertive’s help, Serta was able to generate and distribute dynamic landing pages, built to deliver brand-approved messaging and special Labor Day offers directly through local business’ existing websites, automating turnkey digital campaigns with advanced ad placement and customer retargeting.
  • Sales/Revenue: SIM Partners for “Advocate Health Care Surpasses Patient Acquisition Goals with Velocity.” By harnessing local data and content to provide contextually relevant, location-specific experiences for more than 6,000 physicians, SIM Partners’ Velocity helped Advocate Health Care automate their local efforts to drive patient acquisition at scale, surpassing their 2015 appointment growth targets.
  • Strategic Use of Digital Marketing: Brandmuscle for “Brandmuscle Helps Insurance Agent Use National Brand and News Buzz to Generate Leads through Facebook.” An insurance agent used Brandmuscle to create a timely lead-generation campaign targeting the local LGBT community in New York, around the NYC Pride Parade and a major Supreme Court decision in June 2015. Brandmuscle executed a Facebook ad campaign surpassing even the agent’s expectations.

The 2016 GOLOCAL Awards were judged by a panel of brand-to-local marketing experts, featuring: Rex Conklin, Fortune 50 Marketing Executive; David Kaplan, Managing Editor, GeoMarketing; Warren Kay, VP, Advertising, Under Armour; Maribeth Papuga, Executive-in-Residence, BIA/Kelsey; and JonPaul Rexing, Senior Director of Sales, ESPN Hometown.

Visit the BIA/Kelsey BRANDS networking group on LinkedIn to connect with GOLOCAL participants and for ongoing discussions with the brand-to-local marketing community.

About BIA/Kelsey

BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey athttp://www.biakelsey.com.

For more information contact:
Eileen Pacheco
For BIA/Kelsey
(508) 888-7478
eileen@tango-group.com

March 22, 2016

SIM Partners Names Amanda Bury Managing Director of Healthcare

By Julie Piatek

Launches Healthcare Marketer’s Guide to Location Data Management

CHICAGO – March 22, 2015 – To support growing demand for location data management solutions in the healthcare industry, location marketing technology leader SIM Partners (www.simpartners.com) announced today Amanda Bury has been named managing director of healthcare.

As managing director of healthcare at SIM Partners, Bury will lead client growth strategies and industry-related product developments to transform the customer journey and drive patient acquisition for healthcare systems across multiple locations and physician networks.  SIM Partners’ local marketing automation platform, Velocity, maximizes digital marketing results for healthcare systems by managing, distributing, and monitoring location data and content at scale.

With SIM Partners since 2014, Bury has helped clients such as Advocate Health Care transform their business by combining location data with contextual content to be visible, relevant, and engaging when and where patients are looking for care. Within just 90 days after launching on Velocity, traffic to Advocate physician pages increased by 82 percent, resulting in a significant increase in new patient form submissions on their physician profile pages.

“The healthcare industry continues to embrace a new world defined by patients who act like empowered consumers, researching, considering, and choosing doctors based on a complex set of factors,” said Mayura Kumar, director of digital strategy, Advocate Health Care. “Amanda is a true strategic partner to our team — she brings a deep understanding of how digital plays a role in this new patient journey, as well as how healthcare systems can harness technology like Velocity to be there when and where patients are looking for care.”

Under Bury’s leadership, SIM Partners has grown its portfolio of healthcare clients as well as gained recognition in the industry. Most recently, the company launched The Healthcare Marketer’s Guide to Location Data Management, to help healthcare systems harness the power of their location data to attract patients during “near me” searches along the patient journey. Bury is an avid blogger, she has been published in Med City News and Medical Practice Insider, and has presented at industry conferences such as HCIC, the Healthcare Internet Conference and Physicians and Strategies Summit.”

“Patients are increasingly using both mobile and desktop devices to find local providers, and healthcare systems need to be present when those “near me” moments of interest happen,” said Jon Schepke, CEO, SIM Partners. “Amanda’s combined experience in digital, search, and healthcare make her a natural fit to lead our growing healthcare practice.”

Tweet this: .@SIMPartners names @ciaogalchicago Managing Director of Healthcare: http://bit.ly/1Rdwpi1

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable, to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based offers to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

Contact

Zachary Allen

801-461-9751 | zachary@methodcommunications.com

 

March 15, 2016

SIM Partners Recognized With Two Finalist Nods in BIA/Kelsey’s 2016 GOLOCAL Awards

By Julie Piatek

GOLOCAL celebrates the best local marketing initiatives of national brands; Finalists will be showcased and winners announced at BIA/Kelsey BRANDS, March 22, in New York City

CHICAGO – March 15, 2015 – Location marketing technology leader SIM Partners (www.simpartners.com) has been named a finalist in BIA/Kelsey’s 2016 GOLOCAL Awards competition. GOLOCAL celebrates the best local marketing initiatives deployed by brands, which BIA/Kelsey forecasts will spend $61 billion on local audience targeting in 2016.  

SIM Partners is among 10 finalists that will be showcased at BIA/Kelsey’s upcoming conference, BIA/Kelsey BRANDS, March 22, in New York City. Finalists were determined by an independent judging panel of local advertising and marketing experts, who evaluated a competitive field of entries. The top three entrants will be named the 2016 GOLOCAL Awards winners and will be announced on stage at BIA/Kelsey BRANDS.

“The GOLOCAL finalists represent today’s most innovative and effective approaches in local media and marketing by brands,” said MacKenzie Lovings, VP of Marketing, BIA/Kelsey. “We congratulate them on their successes and we’re excited to showcase their efforts at BIA/Kelsey BRANDS where attendees are focused on understanding what successful brand-to-local marketing looks like. We also wish to thank our panel of judges for their thoughtful evaluation of each entry.”

SIM Partners received finalist nods in two of the three award categories:

Innovation Finalist: “Shoe Carnival Innovates to Turn ‘Near Me’ Moments of Search into Next Moments of Conversion With Velocity

Shoe Carnival, Inc., one of the nation’s largest family footwear retailers, leveraged SIM Partners’ Velocity to turn “near me” moments of search into “next” moments of conversion by engaging customers with compelling messages and offers that accelerated the consumer journey from search to purchase. Velocity Wallet offers on store location pages were downloadable to a consumer’s mobile wallet; once offers were downloaded to a consumer’s device they could be redeemed in-store.  Mobile wallet offers also gave Shoe Carnival the ability to send notifications to consumers based on location via latitude-longitude and proximity within the store via beacons.

Sales/Revenue Finalist: “Advocate Health Care Surpasses Patient Acquisition Goals with Velocity”

Advocate Health Care selected SIM Partners’ local marketing automation platform, Velocity, to be visible, relevant, and engaging where and when patients were looking for a physician. With Velocity, Advocate harnessed the power of its location data to transform the patient experience and drive patient acquisition at scale, surpassing their year-over-year appointment growth goals. The accuracy of Advocate’s location data increased, resulting in a 110% increase in visits to physician profile pages. The new physician profile pages — with immersive content built using responsive design — saw an 80% increase in appointment conversion.
“We founded SIM Partners ten years ago with a vision to deliver on the promise of local marketing for national brands,” said Jon Schepke, CEO, SIM Partners. “Since then, we have continued to innovate on our Velocity platform with a focus on driving customer acquisition for national brands at a local level — to be named a finalist in the innovation and sales/revenue validates our strategy and approach, as well as the efficacy of our platform.”

Details about each finalist are available at http://www.biakelsey.com/BRANDS/golocal.asp.     

Tweet this: .@SIMPartners named a finalist in @BIAKelsey’s GOLOCAL Awards: http://bit.ly/1SPDS8e

About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About BIA/Kelsey NATIONAL

BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, takes place March 22, in New York City. The summit will examine the drivers of $61 billion in spending by franchise and brand marketers targeting local audiences, as well as the roles of agencies, media and adtech/martech companies. More information about BIA/Kelsey BRANDS, including the agenda, speakers, sponsors and online registration, is available at http://www.biakelsey.com/BRANDS.          

January 26, 2016

SIM Partners and ReviewTrackers to Conduct Webinar on How Healthcare Systems Can Fuel Local Marketing With Physician Reviews and Ratings

By Julie Piatek

Healthcare Marketers Will Learn How to Combine Location Data With Contextual Reviews and Ratings to Connect With Patients

CHICAGO (January 26, 2016) — SIM Partners, a leading provider of location marketing technology, and reputation management company ReviewTrackers will hold a webinar on Thursday, Feb. 4, at 2 p.m. CST to discuss how healthcare systems can be more visible, relevant, and engaging through a strong local marketing program that harnesses the power of location data in combination with physician reviews and ratings.

The webinar, “Take Ownership of Customer Reviews and Ratings,” will show healthcare marketers how to transform the patient journey by combining physician reviews and ratings with a comprehensive location data management strategy. Harnessing the power of physician data will make healthcare systems visible in the moments where and when patients are looking for care. Providing contextual content, such as physician reviews and ratings, will make it possible for healthcare marketers to create the “next” moments of conversion along the patient journey, which most often begins with search.

During the webinar, Amanda Bury, SIM Partners’ Managing Director of healthcare, and ReviewTrackers’ Account Manager Emily Carl will provide a two-pronged approach for making physician reviews and ratings more visible and useful in context of a local marketing strategy that is fueled by location data management. The webinar will also discuss how healthcare systems can manage their reputations across individual locations and popular third-party review sites.

“In an era of patient transparency, healthcare systems can be more responsive and build their brands by taking ownership of their location data with a strategy that includes management of physician reviews and ratings,” Bury said. “Publishing helpful reviews is not the answer in and of itself; sharing findable reviews in context of a strong approach to location data is crucial.”

Carl added, “Nearly eight out of 10 consumers now begin their healthcare search online, and 45 percent look at reviews before scheduling an appointment. Harnessing the power of ratings and reviews is no longer an option but a must-do for serious healthcare marketers.”

Webinar attendees will learn practical next steps for managing, collecting and publishing reviews and ratings and approaches for making the information findable by managing location data more effectively.

The hour-long webinar is free to attend and recommended for marketers representing multi-location medical enterprises. Register to attend the webinar — or view the replay — here, or follow along on Twitter using the hashtag #ReviewPower.

Tweet this: .@SIMPartners + @ReviewTrackers host #healthcare webinar on combining #localseo w/physician reviews: http://bit.ly/1KAjvEq #ReviewPower

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands from multiple industries at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based content to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About ReviewTrackers

Founded in 2012 by digital marketer Chris Campbell, ReviewTrackers is an award-winning software company that provides data and technology for tens of thousands businesses looking to monitor their reviews across all major review sites, manage their business reputation, and understand their customers. ReviewTrackers empowers enterprise-level businesses with a powerful, easy-to-use software to help them leverage review data, interpret customer insights, build brand reputation, improve market vision, and maximize performance where it counts. The company is headquartered in Chicago and currently employs 30+ full-time staff. For more information, visit www.reviewtrackers.com.

 

December 15, 2015

SIM Partners Launches Velocity Location Data Management

By Ashley Sandal

SIM Partners’ Velocity Harnesses the Power of Location Data for Brands in the Age of the Mobile Consumer; Releases “The CMO’s Guide to Location Data Management”

CHICAGO (December 15, 2015) – SIM Partners (www.simpartners.com), a leading provider of location-based marketing technology, today announced it has launched Velocity Location Data Management to harness the power of location data for enterprise brands in the age of the mobile consumer. To help marketers better understand how to manage their location data as a scalable asset, SIM Partners released “The CMO’s Guide to Location Data Management,” a comprehensive resource for multi-location enterprise brands.

Velocity Location Data Management goes beyond listing management to make a brand’s location data actionable and accessible in real-time across the entire discovery ecosystem – including search engines, maps, apps, operating systems, GPS, wearables and more.  

“Today, the mobile consumer calls the shots for any brand — particularly enterprise brands that want to attract consumers to their brick and mortar locations,” said Jon Schepke, CEO, SIM Partners. “In the era of ‘near me’ moments, marketers need to harness the power of their location data to create a competitive advantage.”

Velocity ensures that a brand’s business data is open and accessible to data amplifiers, driving visibility where and when people are looking for them, no matter the platform, location or device. Core functionality of Velocity Location Data Management includes:

  • Location Data Management: Velocity builds ownable and scalable location data assets by consolidating important data points from varying sources. Data assets are cleansed as they are built, with automated error identification, and then categorized per each amplifier’s rules. Additionally, location data is claimed in key places such as Google My Business and optimized for SEO best practices.
  • Location Data Distribution: Velocity unleashes location data by distributing optimized data in real-time via API connections to data amplifiers, such as Foursquare. This ongoing and long-lasting approach ensures a brand’s up-to-date information is translated for each amplifier to gain the largest discovery… so the brand will be present in the places where people are looking for information today and where they will be looking tomorrow.
  • Location Data Monitoring: Based on a proprietary scoring algorithm, Velocity Location Data Health measures the accuracy and visibility of a brand’s business listings across the entire local ecosystem. By understanding its location data health score, a brand can prioritize listing management opportunities and efforts to be visible in “near me” moments of discovery on the most influential platforms where consumers spend their time.

In addition to driving visibility in the local ecosystem, a brand’s location data assets can be leveraged to create contextually relevant content and engaging experiences using Velocity’s publishing solution. Building content and experiences on top of a strong foundation compounds the power of location data.

“Location data is the lifeblood of every local search, mapping, social, and mobile platform,” said Gib Olander, vice president of product, SIM Partners. “With Velocity Location Data Management, we are making our clients’ location data more open and accessible to the data amplifiers who are in a position to help them be found — no matter the platform, location or device.”

SIM Partners research, based on aggregate Velocity Insights Location Data Health reports, reveals that the healthier a brand’s location data is, the more leads and better quality leads the business will receive. Brands that increased their listing health score by 20 percent, in support of their listing management efforts, saw traffic to their location pages increase up to 450 percent and on-page action conversion rates increase by 216 percent.

For more information about Velocity Location Data Management, visit www.simpartners.com. To download the “CMO’s Guide to Location Data Management,” visit: http://resources.simpartners.com/the-cmos-guide-to-location-data-management/.

December 8, 2015

Harry & David® Selects SIM Partners’ Velocity Platform

By Ashley Sandal

Premier Gourmet Gift Retailer to Enhance Mobile Search Experience to Boost Sales in 2016

CHICAGO (December 8, 2015) – SIM Partners (www.simpartners.com), a leading provider of location-based marketing technology, today announced that Harry & David has chosen its local marketing automation platform, Velocity, to boost retail store sales in 2016 by enhancing the mobile search experience.

Harry & David, America’s premier choice for gourmet gifts, will rely on Velocity to manage its local search marketing efforts by making its location data and contextual content scalable, accessible and actionable across the discovery ecosystem. With Velocity, Harry & David will be able to easily manage and distribute its store location data, which will ensure that information about its retail stores is accurate and visible in local and mobile search results. Through Velocity’s location publishing capabilities, Harry & David will attract more shoppers by optimizing its store locator and location pages for mobile search. The location pages will feature customized content and offers for each Harry & David retail store.

“Since 1934, Harry & David has been committed to providing premium quality products and excellence in every way — that commitment extends across our line of gourmet gifts as well as across the customer experience,” said David Mathews, Senior Vice President Marketing, Harry & David. “Velocity will help us apply our high standards of quality across the customer journey, which today most often begins with mobile search.”

According to recently released Google data, “Words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year, with 80 percent occurring on mobile devices. With Velocity, Harry & David will not only be more visible when “near me” queries occur on mobile devices, but its store information will be more relevant and accurate.

“SIM Partners is thrilled that Harry & David has joined our growing portfolio of retail leaders,” said Jon Schepke, CEO, SIM Partners. “With SIM Partners’ Velocity, Harry & David will convert more shoppers into customers by elevating the visibility of all its locations across the mobile ecosystem.”

For more information about SIM Partners and its Velocity platform, visit www.simpartners.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For nearly 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. Most notably, 1-800-FLOWERS.COM, Inc. was recognized as one of Internet Retailers Top 300 B2B e-commerce companies. In addition, 1-800-FLOWERS.COM was recently named in Internet Retailer’s 2016 Top Mobile 500 as one of the world’s leading mobile commerce sites. The company was included in Internet Retailer’s 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-FLOWERS.COM  was named a winner of the “Best Companies to Work for in New York State” award by The New York Society for Human Resource Management (NYS-SHRM).  1-800-FLOWERS.COM was awarded the 2014 Silver Stevie Award, recognizing the organization’s outstanding Customer Service and commitment to our 100% Smile Guarantee®. 1-800-FLOWERS.COM received a Gold Award for Best User Experience on a Mobile Optimized Site for the 2013 Horizon Interactive Awards. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- Baskets.com®  (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman’s® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

November 17, 2015

SIM Partners Acquires SyCara Local, Accelerates Product Roadmap

By Ashley Sandal

SyCara Local’s SEO Performance Toolset to Bolster Mobile Ranking Data in Velocity Insights

CHICAGO (November 17, 2015) – SIM Partners, a leading provider of location-based marketing technology, today announced its acquisition of SyCara Local, a local digital presence and SEO measurement platform for brands and agencies.

The acquisition of SyCara Local accelerates the roadmap for SIM Partners’ market-leading local marketing automation platform, Velocity. SyCara Local’s SEO toolset will be integrated with Velocity Insights to provide multi-location enterprise brands the most complete analysis of the health of their location data to fuel business listings, as well as the ranking insights needed to make local SEO decisions that drive mobile search visibility and performance.

The acquisition comes at a time when mobile continues to define the future of location marketing. According to Google, mobile searches have surpassed desktop searches, with 80 percent of local “near me” searches coming from mobile devices. These changes in consumer behavior have made local marketing the next digital battleground for brands, as they vie to be visible, relevant, and engaging in the “near me” moments of mobile search.

“Velocity shares a similar DNA with SyCara, as both platforms were built on strong SEO foundations with mobile customer acquisition in mind,” said Jon Schepke, CEO, SIM Partners. “This acquisition solidifies Velocity’s leadership position in the market, as well as signals our continued commitment to innovation as we further our mission to make “near me” moments matter for multi-location enterprise brands.”

The most comprehensive location marketing measurement platform available, Velocity Insights moves beyond simple performance metrics to provide the actionable analysis enterprise marketers need to improve the effectiveness of their local SEO and mobile search marketing efforts. SyCara Local’s SEO toolset broadens and deepens the Velocity Insights data set, to provide listing health transparency and drive improved visibility and rankings:

  • Listing Health — Based on a proprietary scoring algorithm, Velocity Listing Health measures the accuracy and visibility of a brand’s business listings across the local ecosystem. SyCara Local’s Listing Accuracy tool expands the number of directories monitored in Velocity Listing Health — including vertically specialized domains in healthcare and financial services — as well as adds the ability to track competitive business listings.
  • Ranking Insights — Velocity Ranking Insights monitors how well location pages are performing across major search engines, based on key terms. SyCara Local’s Search Rank tool brings map and mobile search rankings to Velocity Ranking Insights — providing enterprise brands actionable insights needed to drive local content marketing strategies that generate local SEO and mobile search visibility at scale.

SyCara Local also enhances Velocity’s review tracking and monitoring capabilities, including the ability to monitor and track sentiment at the location level.

“The depth and breadth of SyCara Local’s data set is a perfect match for Velocity’s enterprise-grade publishing capabilities,” said Dan Boberg, President, SyCara Local. “Together, the combined toolset is a clear go-to choice for any multi-location enterprise marketer looking to drive market leadership through local and mobile search marketing performance.”

SyCara Local’s Search Ranking data has already been integrated into Velocity Insights. Additional data sets will be integrated over time, to provide Velocity’s roster of multi-location enterprise clients deeper insights into the performance of their local SEO and mobile search marketing efforts.

For more information please visit www.simpartners.com.

About SyCara Local

SyCara Local is the local digital presence and SEO company for brands, franchisors and agencies who need to use local marketing and SEO strategically to generate leads, drive sales and increase revenue for their clients. Founded by SEO industry thought leaders and led by an executive team formerly with Yahoo!, Microsoft, Circle K and Xerox, SyCara Local serves dozens of major national-local brands with 1000s of locations and clients. SyCara Local’s unique Maps View and Citations and Listings Update features, along with our proprietary recommendations engine, combine compelling reporting and analytics with easy-to-use data visualization and actionable insights to help our clients claim more local listings, improve competitive rank, and optimize their SEO currency which ultimately drives user acquisition and conversion. For more visit www.sycaralocal.com.

November 3, 2015

SIM Partners Adds Deeper “Insights” to Its Velocity Platform

By Ashley Sandal

Robust New Features Include Listing Health, Demographic, Web and Ranking Insights to Strengthen Local Marketing for Enterprise Brands

Research Reveals Correlation Between Listing Health and Conversion Rates

CHICAGO (November 3, 2015) – SIM Partners, a leading provider of location-based marketing technology, today announced the launch of Velocity Insights, a new suite of features available from its local marketing automation platform, Velocity. The most comprehensive location marketing measurement tool available, Velocity Insights moves beyond simple performance metrics to provide the actionable analysis enterprise marketers need to improve the effectiveness of their local marketing efforts.

Velocity Insights provides a deeper level of understanding into the effectiveness of a brand’s local marketing strategy, ranging from the visibility and performance of its location pages to the “health” of its business listings. Velocity Insights measures listing health by applying a proprietary scoring algorithm that assesses factors such as location data accuracy and reach across the most influential data publishers and aggregators.

SIM Partners research, based on Velocity Insights Listing Health data, reveals that the healthier a brand’s location data is, the more leads and better quality leads the business will receive. Brands that increased their listing health score by 20%, in support of their listing management efforts, saw traffic to their location pages increase up to 450% and on-page action conversion rates increase by 216%.

“Data and insights are crucial components to building a strong local marketing strategy – with Velocity Insights, we have greater transparency into our listing health and can easily uncover areas of opportunity,” said Todd Beurman, SVP of Marketing, Shoe Carnival. “Additionally, Velocity Insights arms us with a deeper understanding of demographic data, website analytics and keyword rankings to further elevate our content strategy and drive more consumers to convert.”

“Velocity Insights was built to help enterprise brands drive market leadership by scaling the performance of their local marketing efforts across thousands of locations,” said Jon Schepke, CEO, SIM Partners. “By providing clear insights into the true health of location data, as well as demographic, web, and ranking insights to optimize performance, we’re giving our clients a competitive advantage to win in the ‘near me’ moments of discovery.”

Velocity Insights includes four key components that allow enterprises to gain competitive advantage through greater transparency into their listing health, as well as access to analytics to inform and improve their content strategies. Velocity Insights features include:

  • Listing Health – Based on a proprietary scoring algorithm, Listing Health measures the accuracy and visibility of a brand’s business listings across the entire local ecosystem. By understanding its listing health score, a brand can prioritize listing management efforts to be visible in “near me” moments of discovery on the most influential platforms where consumers spend their time.
  • Demographic Insights – Provides an aggregate, privacy-safe portrait of site visitors – from demographic data to likes and interests – to help brands tailor content to their audiences.
  • Ranking Insights – Enables better content strategies aimed to increase organic search engine rankings by monitoring how well location pages are performing in major search engines, based on key search terms.
  • Web Insights – Provides top-level insights about the performance of location pages, including where referral traffic is coming from, which pages have a high bounce rate, how long consumers are spending on a page and other performance trends.

For more information on Velocity Insights, visit www.simpartners.com/velocity.

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

October 21, 2015

SIM Partners Takes Home Two Street Fight Local Visionary Awards

By Ashley Sandal

Inaugural Awards Honor Top Innovators in Hyperlocal Marketing Industry

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Chicago, Ill. – October 21, 2015 – On Tuesday afternoon at the 2015 Street Fight Local Data Summit in New York, SIM Partners, a leading provider in location-based marketing technology, was recognized with two Street Fight Local Visionary Awards: Best New Product for Enterprise Brands and Best Lead-Gen Campaign.

The inaugural awards recognize the achievements of individuals, brands, and technologies whose contributions are moving the local digital marketing industry forward. SIM Partners took home two of the eight awards given.

Best New Product for Enterprise Brands – Velocity Wallet

SIM Partners’ Velocity Wallet turns “near me” searches into in-store purchases by engaging customers with compelling messages and offers that help accelerate their journey through the conversion funnel. With Velocity Wallet, multi-location enterprise marketers:

  • Close the loop from search to store, by driving in-store traffic promoting coupons and offers on location pages
  • Increase store visits and sales by scaling messages and notifications based on proximity within and/or around defined locations (via GPS and/or beacons)
  • Reach consumers using both Apple Wallet and Google Wallet

Best Lead-Gen Campaign – Advocate Health Care

Advocate selected SIM Partners’ local marketing automation platform, Velocity, to transform the patient journey by being visible, relevant, and engaging where and when patients were looking for a physician. Within just 90 days after launch, traffic to Advocate physician pages increased by 82 percent and on average, approximately 13 percent of mobile traffic is resulting in call conversions. As a result of implementing Velocity, Advocate saw a significant increase in new patient form submissions on their physician pages.

“A disruption has been taking place in local, with thousands of companies and individuals producing some very exciting, groundbreaking digital solutions that create new ways for local businesses to connect with local consumers,” said Laura Rich, CEO of Street Fight. “We have been celebrating these developments since 2011, and we’re thrilled to now specifically recognize some of the outstanding products and services in the marketplace.”

“Location-based marketing has become vital to brands as 80 percent of purchases are made within a 15-mile radius of a consumer’s home. At the core of it all is location data management, which allows brands to be present in “near me” searches and deliver contextually relevant experiences to the customer,” said Jon Schepke, SIM Partners CEO. “This award validates SIM Partners’ commitment and approach to helping its customers not only increase traffic to their locations, but convert sales through innovative technology.”

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce, and technology. For a complete list of Street Fight Local Visionary Award winners visit www.streetfightmag.com.

About Street Fight

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a daily industry newsletter, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com or contact us directly at info@streetfightmag.com.

September 22, 2015

Shoe Carnival Implements SIM Partners’ Velocity Platform

By Ashley Sandal

Local Search Marketing Efforts to Drive In-Store Traffic and Sales across over 400 Retail Locations

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CHICAGO–(BUSINESS WIRE)–SIM Partners (www.simpartners.com) announced today that Shoe Carnival has implemented its local marketing automation platform, Velocity, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Shoe Carnival, one of the nation’s leading retailers for women’s, men’s and children’s shoes, has more than 400 retail stores across the U.S. Utilizing SIM Partners’ local marketing automation technology, Velocity, Shoe Carnival is now able to easily cleanse and distribute its store location data to ensure visibility and accuracy across listings in local and mobile search results, online directories, maps, and more. Through Velocity’s location publishing capabilities, Shoe Carnival’s search and mobile optimized store location pages feature unique content for each store, as well as a responsive store locator.

To turn “near me” searches into store purchases, Velocity Wallet offers are being tested in key locations by leveraging a consumer’s mobile wallet. Once downloaded to a consumer’s mobile device, mobile wallet offers can be redeemed in-store as well as used for location-based GPS and beacon notifications. Efforts across the program will be measured at the individual store, regional, and national levels with Velocity’s robust reporting and insights capabilities.

“Ensuring the very best experience across the entire buyer journey is a top priority for Shoe Carnival, and that journey often begins with a local “near me” search – whether it be via a search engine, a map search, or another discovery outlet,” said Todd Beurman, SVP of Marketing, Shoe Carnival. “With Velocity, we will be able to scale our local marketing efforts to ensure visibility and relevance across the entire local marketing ecosystem, so that our customers – no matter where they are – have the best possible shopping experience.”

According to recently released Google data, “words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year.

“With nearly 80 percent of local shopping searches converting via mobile, now is the time for retailers to take advantage of local and location-based marketing opportunities,” said Jon Schepke, CEO, SIM Partners. “With Velocity, Shoe Carnival is making their local store data actionable and their local store content scalable to drive contextually relevant customer experiences, based on location at the time of the search, which in turn will drive in-store traffic and online sales.”

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of moderately priced dress, casual and athletic footwear for men, women and children with emphasis on national and regional name brands. As of December 1, 2014, the Company operates 404 stores in 33 states and Puerto Rico, and offers online shopping at www.shoecarnival.com. Headquartered in Evansville, IN, Shoe Carnival trades on the NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival’s press releases and annual report are available on the company’s website at www.shoecarnival.com.

May 13, 2015

SIM Partners and Vibes Turn “Near Me” Searches Into In-Store Purchases

By Ashley Sandal

Partnership Integrates Mobile Wallet and iBeacons with Local Search to close the Loop for Enterprise Marketers

CHICAGO (May 13, 2015) – SIM Partners (www.simpartners.com) today announced a strategic partnership with mobile marketing leader Vibes (www.vibes.com) to integrate mobile wallet campaigns, including Apple Passbook offers supported by iBeacons, with its local marketing automation platform, Velocity. The relationship will help national brands create online and in-store offers to convert shoppers into buyers based on a customer’s search intent and proximity.

The partnership integrates mobile wallet offers via Vibes’ Catapult Wallet Manager™, which supports Apple’s iBeacon technology, with Velocity’s Publishing solution. This integration allows marketers to drive search visibility for location pages at scale with Velocity, as well as in-store transactions via mobile wallet offers featured on location pages. Once the offers are saved to Passbook, consumers can receive helpful reminders when they are within 100 meters of a location based on the latitude and longitude of the business. iBeacons can also be used for more precise notifications based on a customer’s proximity to — or position within — a location. Offers downloaded to Apple Passbook can also be redeemed via Apple Watch.

For example, if a consumer is using her mobile phone or Apple Watch to search for “drug store near me,” a national drug store chain would use Velocity not only to display its location information in search results, but also to offer a discount coupon to be redeemed in-store via Apple Passbook or Google Wallet. Once the consumer is near or in the store, the retailer could offer more relevant content, such as a seasonal offer to create an incremental purchase or loyalty program information to encourage repeat transactions.

“By turning ‘near me’ moments of local search into ‘in store’ moments of purchase, this partnership accelerates the velocity between consumer discovery and transaction for enterprise marketers,” said Jon Schepke, CEO, SIM Partners. “Our goal is to make location data actionable and content scalable to solve for the last mile, ultimately making locations matter for enterprise brands.”

“We’re thrilled to be partnering with SIM Partners and bringing together two extremely effective marketing tools — location and mobile wallet technology,” said Jack Philbin, co-founder and CEO of Vibes. “SIM Partners is just one example of how Vibes’ mobile wallet APIs can give technology companies seamless and instant access to the leading mobile wallet applications in Apple’s Passbook and Google Wallet. We are seeing in-store redemption rates of 30 percent once offers are saved to Passbook and Google Wallet, so partnering with SIM Partners’ location marketing platform is a natural and smart fit for both of us and our customers.”

The formation of the partnership comes at a time when local search behavior is surging. According to recently released Google data, “Words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year. Google reports that the vast majority of “near me” searches come from mobile devices – 80 percent in the fourth quarter of 2014.

In September 2012, Vibes was first to market with a mobile wallet marketing solution – Wallet Manager. Since then, Vibes has run more than 400 mobile wallet campaigns with Passbook + Apple Pay and Google Wallet for several leading retailers. The metrics collected from these mobile wallet campaigns demonstrate that the non-payment side of the mobile wallet is an effective tool for driving foot traffic, increasing average order value, and building loyalty.

About Vibes

Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes’ Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than 5 billion mobile experiences since 1998 on behalf of customers such as Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, Gannett, Imagitas and Excentus. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers. To learn more about Vibes, visit www.vibes.com or connect on Twitter.com/Vibes.

About SIM Partners and Velocity

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.