Press Releases

January 26, 2016

SIM Partners and ReviewTrackers to Conduct Webinar on How Healthcare Systems Can Fuel Local Marketing With Physician Reviews and Ratings

By Julie Piatek

Healthcare Marketers Will Learn How to Combine Location Data With Contextual Reviews and Ratings to Connect With Patients

CHICAGO (January 26, 2016) — SIM Partners, a leading provider of location marketing technology, and reputation management company ReviewTrackers will hold a webinar on Thursday, Feb. 4, at 2 p.m. CST to discuss how healthcare systems can be more visible, relevant, and engaging through a strong local marketing program that harnesses the power of location data in combination with physician reviews and ratings.

The webinar, “Take Ownership of Customer Reviews and Ratings,” will show healthcare marketers how to transform the patient journey by combining physician reviews and ratings with a comprehensive location data management strategy. Harnessing the power of physician data will make healthcare systems visible in the moments where and when patients are looking for care. Providing contextual content, such as physician reviews and ratings, will make it possible for healthcare marketers to create the “next” moments of conversion along the patient journey, which most often begins with search.

During the webinar, Amanda Bury, SIM Partners’ Managing Director of healthcare, and ReviewTrackers’ Account Manager Emily Carl will provide a two-pronged approach for making physician reviews and ratings more visible and useful in context of a local marketing strategy that is fueled by location data management. The webinar will also discuss how healthcare systems can manage their reputations across individual locations and popular third-party review sites.

“In an era of patient transparency, healthcare systems can be more responsive and build their brands by taking ownership of their location data with a strategy that includes management of physician reviews and ratings,” Bury said. “Publishing helpful reviews is not the answer in and of itself; sharing findable reviews in context of a strong approach to location data is crucial.”

Carl added, “Nearly eight out of 10 consumers now begin their healthcare search online, and 45 percent look at reviews before scheduling an appointment. Harnessing the power of ratings and reviews is no longer an option but a must-do for serious healthcare marketers.”

Webinar attendees will learn practical next steps for managing, collecting and publishing reviews and ratings and approaches for making the information findable by managing location data more effectively.

The hour-long webinar is free to attend and recommended for marketers representing multi-location medical enterprises. Register to attend the webinar — or view the replay — here, or follow along on Twitter using the hashtag #ReviewPower.

Tweet this: .@SIMPartners + @ReviewTrackers host #healthcare webinar on combining #localseo w/physician reviews: http://bit.ly/1KAjvEq #ReviewPower

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands from multiple industries at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based content to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About ReviewTrackers

Founded in 2012 by digital marketer Chris Campbell, ReviewTrackers is an award-winning software company that provides data and technology for tens of thousands businesses looking to monitor their reviews across all major review sites, manage their business reputation, and understand their customers. ReviewTrackers empowers enterprise-level businesses with a powerful, easy-to-use software to help them leverage review data, interpret customer insights, build brand reputation, improve market vision, and maximize performance where it counts. The company is headquartered in Chicago and currently employs 30+ full-time staff. For more information, visit www.reviewtrackers.com.

 

December 15, 2015

SIM Partners Launches Velocity Location Data Management

By Ashley Sandal

SIM Partners’ Velocity Harnesses the Power of Location Data for Brands in the Age of the Mobile Consumer; Releases “The CMO’s Guide to Location Data Management”

CHICAGO (December 15, 2015) – SIM Partners (www.simpartners.com), a leading provider of location-based marketing technology, today announced it has launched Velocity Location Data Management to harness the power of location data for enterprise brands in the age of the mobile consumer. To help marketers better understand how to manage their location data as a scalable asset, SIM Partners released “The CMO’s Guide to Location Data Management,” a comprehensive resource for multi-location enterprise brands.

Velocity Location Data Management goes beyond listing management to make a brand’s location data actionable and accessible in real-time across the entire discovery ecosystem – including search engines, maps, apps, operating systems, GPS, wearables and more.  

“Today, the mobile consumer calls the shots for any brand — particularly enterprise brands that want to attract consumers to their brick and mortar locations,” said Jon Schepke, CEO, SIM Partners. “In the era of ‘near me’ moments, marketers need to harness the power of their location data to create a competitive advantage.”

Velocity ensures that a brand’s business data is open and accessible to data amplifiers, driving visibility where and when people are looking for them, no matter the platform, location or device. Core functionality of Velocity Location Data Management includes:

  • Location Data Management: Velocity builds ownable and scalable location data assets by consolidating important data points from varying sources. Data assets are cleansed as they are built, with automated error identification, and then categorized per each amplifier’s rules. Additionally, location data is claimed in key places such as Google My Business and optimized for SEO best practices.
  • Location Data Distribution: Velocity unleashes location data by distributing optimized data in real-time via API connections to data amplifiers, such as Foursquare. This ongoing and long-lasting approach ensures a brand’s up-to-date information is translated for each amplifier to gain the largest discovery… so the brand will be present in the places where people are looking for information today and where they will be looking tomorrow.
  • Location Data Monitoring: Based on a proprietary scoring algorithm, Velocity Location Data Health measures the accuracy and visibility of a brand’s business listings across the entire local ecosystem. By understanding its location data health score, a brand can prioritize listing management opportunities and efforts to be visible in “near me” moments of discovery on the most influential platforms where consumers spend their time.

In addition to driving visibility in the local ecosystem, a brand’s location data assets can be leveraged to create contextually relevant content and engaging experiences using Velocity’s publishing solution. Building content and experiences on top of a strong foundation compounds the power of location data.

“Location data is the lifeblood of every local search, mapping, social, and mobile platform,” said Gib Olander, vice president of product, SIM Partners. “With Velocity Location Data Management, we are making our clients’ location data more open and accessible to the data amplifiers who are in a position to help them be found — no matter the platform, location or device.”

SIM Partners research, based on aggregate Velocity Insights Location Data Health reports, reveals that the healthier a brand’s location data is, the more leads and better quality leads the business will receive. Brands that increased their listing health score by 20 percent, in support of their listing management efforts, saw traffic to their location pages increase up to 450 percent and on-page action conversion rates increase by 216 percent.

For more information about Velocity Location Data Management, visit www.simpartners.com. To download the “CMO’s Guide to Location Data Management,” visit: http://resources.simpartners.com/the-cmos-guide-to-location-data-management/.

December 8, 2015

Harry & David® Selects SIM Partners’ Velocity Platform

By Ashley Sandal

Premier Gourmet Gift Retailer to Enhance Mobile Search Experience to Boost Sales in 2016

CHICAGO (December 8, 2015) – SIM Partners (www.simpartners.com), a leading provider of location-based marketing technology, today announced that Harry & David has chosen its local marketing automation platform, Velocity, to boost retail store sales in 2016 by enhancing the mobile search experience.

Harry & David, America’s premier choice for gourmet gifts, will rely on Velocity to manage its local search marketing efforts by making its location data and contextual content scalable, accessible and actionable across the discovery ecosystem. With Velocity, Harry & David will be able to easily manage and distribute its store location data, which will ensure that information about its retail stores is accurate and visible in local and mobile search results. Through Velocity’s location publishing capabilities, Harry & David will attract more shoppers by optimizing its store locator and location pages for mobile search. The location pages will feature customized content and offers for each Harry & David retail store.

“Since 1934, Harry & David has been committed to providing premium quality products and excellence in every way — that commitment extends across our line of gourmet gifts as well as across the customer experience,” said David Mathews, Senior Vice President Marketing, Harry & David. “Velocity will help us apply our high standards of quality across the customer journey, which today most often begins with mobile search.”

According to recently released Google data, “Words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year, with 80 percent occurring on mobile devices. With Velocity, Harry & David will not only be more visible when “near me” queries occur on mobile devices, but its store information will be more relevant and accurate.

“SIM Partners is thrilled that Harry & David has joined our growing portfolio of retail leaders,” said Jon Schepke, CEO, SIM Partners. “With SIM Partners’ Velocity, Harry & David will convert more shoppers into customers by elevating the visibility of all its locations across the mobile ecosystem.”

For more information about SIM Partners and its Velocity platform, visit www.simpartners.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For nearly 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. Most notably, 1-800-FLOWERS.COM, Inc. was recognized as one of Internet Retailers Top 300 B2B e-commerce companies. In addition, 1-800-FLOWERS.COM was recently named in Internet Retailer’s 2016 Top Mobile 500 as one of the world’s leading mobile commerce sites. The company was included in Internet Retailer’s 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-FLOWERS.COM  was named a winner of the “Best Companies to Work for in New York State” award by The New York Society for Human Resource Management (NYS-SHRM).  1-800-FLOWERS.COM was awarded the 2014 Silver Stevie Award, recognizing the organization’s outstanding Customer Service and commitment to our 100% Smile Guarantee®. 1-800-FLOWERS.COM received a Gold Award for Best User Experience on a Mobile Optimized Site for the 2013 Horizon Interactive Awards. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- Baskets.com®  (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman’s® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

November 17, 2015

SIM Partners Acquires SyCara Local, Accelerates Product Roadmap

By Ashley Sandal

SyCara Local’s SEO Performance Toolset to Bolster Mobile Ranking Data in Velocity Insights

CHICAGO (November 17, 2015) – SIM Partners, a leading provider of location-based marketing technology, today announced its acquisition of SyCara Local, a local digital presence and SEO measurement platform for brands and agencies.

The acquisition of SyCara Local accelerates the roadmap for SIM Partners’ market-leading local marketing automation platform, Velocity. SyCara Local’s SEO toolset will be integrated with Velocity Insights to provide multi-location enterprise brands the most complete analysis of the health of their location data to fuel business listings, as well as the ranking insights needed to make local SEO decisions that drive mobile search visibility and performance.

The acquisition comes at a time when mobile continues to define the future of location marketing. According to Google, mobile searches have surpassed desktop searches, with 80 percent of local “near me” searches coming from mobile devices. These changes in consumer behavior have made local marketing the next digital battleground for brands, as they vie to be visible, relevant, and engaging in the “near me” moments of mobile search.

“Velocity shares a similar DNA with SyCara, as both platforms were built on strong SEO foundations with mobile customer acquisition in mind,” said Jon Schepke, CEO, SIM Partners. “This acquisition solidifies Velocity’s leadership position in the market, as well as signals our continued commitment to innovation as we further our mission to make “near me” moments matter for multi-location enterprise brands.”

The most comprehensive location marketing measurement platform available, Velocity Insights moves beyond simple performance metrics to provide the actionable analysis enterprise marketers need to improve the effectiveness of their local SEO and mobile search marketing efforts. SyCara Local’s SEO toolset broadens and deepens the Velocity Insights data set, to provide listing health transparency and drive improved visibility and rankings:

  • Listing Health — Based on a proprietary scoring algorithm, Velocity Listing Health measures the accuracy and visibility of a brand’s business listings across the local ecosystem. SyCara Local’s Listing Accuracy tool expands the number of directories monitored in Velocity Listing Health — including vertically specialized domains in healthcare and financial services — as well as adds the ability to track competitive business listings.
  • Ranking Insights — Velocity Ranking Insights monitors how well location pages are performing across major search engines, based on key terms. SyCara Local’s Search Rank tool brings map and mobile search rankings to Velocity Ranking Insights — providing enterprise brands actionable insights needed to drive local content marketing strategies that generate local SEO and mobile search visibility at scale.

SyCara Local also enhances Velocity’s review tracking and monitoring capabilities, including the ability to monitor and track sentiment at the location level.

“The depth and breadth of SyCara Local’s data set is a perfect match for Velocity’s enterprise-grade publishing capabilities,” said Dan Boberg, President, SyCara Local. “Together, the combined toolset is a clear go-to choice for any multi-location enterprise marketer looking to drive market leadership through local and mobile search marketing performance.”

SyCara Local’s Search Ranking data has already been integrated into Velocity Insights. Additional data sets will be integrated over time, to provide Velocity’s roster of multi-location enterprise clients deeper insights into the performance of their local SEO and mobile search marketing efforts.

For more information please visit www.simpartners.com.

About SyCara Local

SyCara Local is the local digital presence and SEO company for brands, franchisors and agencies who need to use local marketing and SEO strategically to generate leads, drive sales and increase revenue for their clients. Founded by SEO industry thought leaders and led by an executive team formerly with Yahoo!, Microsoft, Circle K and Xerox, SyCara Local serves dozens of major national-local brands with 1000s of locations and clients. SyCara Local’s unique Maps View and Citations and Listings Update features, along with our proprietary recommendations engine, combine compelling reporting and analytics with easy-to-use data visualization and actionable insights to help our clients claim more local listings, improve competitive rank, and optimize their SEO currency which ultimately drives user acquisition and conversion. For more visit www.sycaralocal.com.

November 3, 2015

SIM Partners Adds Deeper “Insights” to Its Velocity Platform

By Ashley Sandal

Robust New Features Include Listing Health, Demographic, Web and Ranking Insights to Strengthen Local Marketing for Enterprise Brands

Research Reveals Correlation Between Listing Health and Conversion Rates

CHICAGO (November 3, 2015) – SIM Partners, a leading provider of location-based marketing technology, today announced the launch of Velocity Insights, a new suite of features available from its local marketing automation platform, Velocity. The most comprehensive location marketing measurement tool available, Velocity Insights moves beyond simple performance metrics to provide the actionable analysis enterprise marketers need to improve the effectiveness of their local marketing efforts.

Velocity Insights provides a deeper level of understanding into the effectiveness of a brand’s local marketing strategy, ranging from the visibility and performance of its location pages to the “health” of its business listings. Velocity Insights measures listing health by applying a proprietary scoring algorithm that assesses factors such as location data accuracy and reach across the most influential data publishers and aggregators.

SIM Partners research, based on Velocity Insights Listing Health data, reveals that the healthier a brand’s location data is, the more leads and better quality leads the business will receive. Brands that increased their listing health score by 20%, in support of their listing management efforts, saw traffic to their location pages increase up to 450% and on-page action conversion rates increase by 216%.

“Data and insights are crucial components to building a strong local marketing strategy – with Velocity Insights, we have greater transparency into our listing health and can easily uncover areas of opportunity,” said Todd Beurman, SVP of Marketing, Shoe Carnival. “Additionally, Velocity Insights arms us with a deeper understanding of demographic data, website analytics and keyword rankings to further elevate our content strategy and drive more consumers to convert.”

“Velocity Insights was built to help enterprise brands drive market leadership by scaling the performance of their local marketing efforts across thousands of locations,” said Jon Schepke, CEO, SIM Partners. “By providing clear insights into the true health of location data, as well as demographic, web, and ranking insights to optimize performance, we’re giving our clients a competitive advantage to win in the ‘near me’ moments of discovery.”

Velocity Insights includes four key components that allow enterprises to gain competitive advantage through greater transparency into their listing health, as well as access to analytics to inform and improve their content strategies. Velocity Insights features include:

  • Listing Health – Based on a proprietary scoring algorithm, Listing Health measures the accuracy and visibility of a brand’s business listings across the entire local ecosystem. By understanding its listing health score, a brand can prioritize listing management efforts to be visible in “near me” moments of discovery on the most influential platforms where consumers spend their time.
  • Demographic Insights – Provides an aggregate, privacy-safe portrait of site visitors – from demographic data to likes and interests – to help brands tailor content to their audiences.
  • Ranking Insights – Enables better content strategies aimed to increase organic search engine rankings by monitoring how well location pages are performing in major search engines, based on key search terms.
  • Web Insights – Provides top-level insights about the performance of location pages, including where referral traffic is coming from, which pages have a high bounce rate, how long consumers are spending on a page and other performance trends.

For more information on Velocity Insights, visit www.simpartners.com/velocity.

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

October 21, 2015

SIM Partners Takes Home Two Street Fight Local Visionary Awards

By Ashley Sandal

Inaugural Awards Honor Top Innovators in Hyperlocal Marketing Industry

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Chicago, Ill. – October 21, 2015 – On Tuesday afternoon at the 2015 Street Fight Local Data Summit in New York, SIM Partners, a leading provider in location-based marketing technology, was recognized with two Street Fight Local Visionary Awards: Best New Product for Enterprise Brands and Best Lead-Gen Campaign.

The inaugural awards recognize the achievements of individuals, brands, and technologies whose contributions are moving the local digital marketing industry forward. SIM Partners took home two of the eight awards given.

Best New Product for Enterprise Brands – Velocity Wallet

SIM Partners’ Velocity Wallet turns “near me” searches into in-store purchases by engaging customers with compelling messages and offers that help accelerate their journey through the conversion funnel. With Velocity Wallet, multi-location enterprise marketers:

  • Close the loop from search to store, by driving in-store traffic promoting coupons and offers on location pages
  • Increase store visits and sales by scaling messages and notifications based on proximity within and/or around defined locations (via GPS and/or beacons)
  • Reach consumers using both Apple Wallet and Google Wallet

Best Lead-Gen Campaign – Advocate Health Care

Advocate selected SIM Partners’ local marketing automation platform, Velocity, to transform the patient journey by being visible, relevant, and engaging where and when patients were looking for a physician. Within just 90 days after launch, traffic to Advocate physician pages increased by 82 percent and on average, approximately 13 percent of mobile traffic is resulting in call conversions. As a result of implementing Velocity, Advocate saw a significant increase in new patient form submissions on their physician pages.

“A disruption has been taking place in local, with thousands of companies and individuals producing some very exciting, groundbreaking digital solutions that create new ways for local businesses to connect with local consumers,” said Laura Rich, CEO of Street Fight. “We have been celebrating these developments since 2011, and we’re thrilled to now specifically recognize some of the outstanding products and services in the marketplace.”

“Location-based marketing has become vital to brands as 80 percent of purchases are made within a 15-mile radius of a consumer’s home. At the core of it all is location data management, which allows brands to be present in “near me” searches and deliver contextually relevant experiences to the customer,” said Jon Schepke, SIM Partners CEO. “This award validates SIM Partners’ commitment and approach to helping its customers not only increase traffic to their locations, but convert sales through innovative technology.”

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce, and technology. For a complete list of Street Fight Local Visionary Award winners visit www.streetfightmag.com.

About Street Fight

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a daily industry newsletter, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com or contact us directly at info@streetfightmag.com.

September 22, 2015

Shoe Carnival Implements SIM Partners’ Velocity Platform

By Ashley Sandal

Local Search Marketing Efforts to Drive In-Store Traffic and Sales across over 400 Retail Locations

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CHICAGO–(BUSINESS WIRE)–SIM Partners (www.simpartners.com) announced today that Shoe Carnival has implemented its local marketing automation platform, Velocity, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Shoe Carnival, one of the nation’s leading retailers for women’s, men’s and children’s shoes, has more than 400 retail stores across the U.S. Utilizing SIM Partners’ local marketing automation technology, Velocity, Shoe Carnival is now able to easily cleanse and distribute its store location data to ensure visibility and accuracy across listings in local and mobile search results, online directories, maps, and more. Through Velocity’s location publishing capabilities, Shoe Carnival’s search and mobile optimized store location pages feature unique content for each store, as well as a responsive store locator.

To turn “near me” searches into store purchases, Velocity Wallet offers are being tested in key locations by leveraging a consumer’s mobile wallet. Once downloaded to a consumer’s mobile device, mobile wallet offers can be redeemed in-store as well as used for location-based GPS and beacon notifications. Efforts across the program will be measured at the individual store, regional, and national levels with Velocity’s robust reporting and insights capabilities.

“Ensuring the very best experience across the entire buyer journey is a top priority for Shoe Carnival, and that journey often begins with a local “near me” search – whether it be via a search engine, a map search, or another discovery outlet,” said Todd Beurman, SVP of Marketing, Shoe Carnival. “With Velocity, we will be able to scale our local marketing efforts to ensure visibility and relevance across the entire local marketing ecosystem, so that our customers – no matter where they are – have the best possible shopping experience.”

According to recently released Google data, “words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year.

“With nearly 80 percent of local shopping searches converting via mobile, now is the time for retailers to take advantage of local and location-based marketing opportunities,” said Jon Schepke, CEO, SIM Partners. “With Velocity, Shoe Carnival is making their local store data actionable and their local store content scalable to drive contextually relevant customer experiences, based on location at the time of the search, which in turn will drive in-store traffic and online sales.”

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of moderately priced dress, casual and athletic footwear for men, women and children with emphasis on national and regional name brands. As of December 1, 2014, the Company operates 404 stores in 33 states and Puerto Rico, and offers online shopping at www.shoecarnival.com. Headquartered in Evansville, IN, Shoe Carnival trades on the NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival’s press releases and annual report are available on the company’s website at www.shoecarnival.com.

May 13, 2015

SIM Partners and Vibes Turn “Near Me” Searches Into In-Store Purchases

By Ashley Sandal

Partnership Integrates Mobile Wallet and iBeacons with Local Search to close the Loop for Enterprise Marketers

CHICAGO (May 13, 2015) – SIM Partners (www.simpartners.com) today announced a strategic partnership with mobile marketing leader Vibes (www.vibes.com) to integrate mobile wallet campaigns, including Apple Passbook offers supported by iBeacons, with its local marketing automation platform, Velocity. The relationship will help national brands create online and in-store offers to convert shoppers into buyers based on a customer’s search intent and proximity.

The partnership integrates mobile wallet offers via Vibes’ Catapult Wallet Manager™, which supports Apple’s iBeacon technology, with Velocity’s Publishing solution. This integration allows marketers to drive search visibility for location pages at scale with Velocity, as well as in-store transactions via mobile wallet offers featured on location pages. Once the offers are saved to Passbook, consumers can receive helpful reminders when they are within 100 meters of a location based on the latitude and longitude of the business. iBeacons can also be used for more precise notifications based on a customer’s proximity to — or position within — a location. Offers downloaded to Apple Passbook can also be redeemed via Apple Watch.

For example, if a consumer is using her mobile phone or Apple Watch to search for “drug store near me,” a national drug store chain would use Velocity not only to display its location information in search results, but also to offer a discount coupon to be redeemed in-store via Apple Passbook or Google Wallet. Once the consumer is near or in the store, the retailer could offer more relevant content, such as a seasonal offer to create an incremental purchase or loyalty program information to encourage repeat transactions.

“By turning ‘near me’ moments of local search into ‘in store’ moments of purchase, this partnership accelerates the velocity between consumer discovery and transaction for enterprise marketers,” said Jon Schepke, CEO, SIM Partners. “Our goal is to make location data actionable and content scalable to solve for the last mile, ultimately making locations matter for enterprise brands.”

“We’re thrilled to be partnering with SIM Partners and bringing together two extremely effective marketing tools — location and mobile wallet technology,” said Jack Philbin, co-founder and CEO of Vibes. “SIM Partners is just one example of how Vibes’ mobile wallet APIs can give technology companies seamless and instant access to the leading mobile wallet applications in Apple’s Passbook and Google Wallet. We are seeing in-store redemption rates of 30 percent once offers are saved to Passbook and Google Wallet, so partnering with SIM Partners’ location marketing platform is a natural and smart fit for both of us and our customers.”

The formation of the partnership comes at a time when local search behavior is surging. According to recently released Google data, “Words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year. Google reports that the vast majority of “near me” searches come from mobile devices – 80 percent in the fourth quarter of 2014.

In September 2012, Vibes was first to market with a mobile wallet marketing solution – Wallet Manager. Since then, Vibes has run more than 400 mobile wallet campaigns with Passbook + Apple Pay and Google Wallet for several leading retailers. The metrics collected from these mobile wallet campaigns demonstrate that the non-payment side of the mobile wallet is an effective tool for driving foot traffic, increasing average order value, and building loyalty.

About Vibes

Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes’ Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than 5 billion mobile experiences since 1998 on behalf of customers such as Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse, Gannett, Imagitas and Excentus. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers. To learn more about Vibes, visit www.vibes.com or connect on Twitter.com/Vibes.

About SIM Partners and Velocity

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

January 13, 2015

SIM to Host Webinar on the Benefits of Local Digital Marketing for Enterprise Brands

By Ashley Sandal

Webinar Featuring Independent Research Firm on January 27th Will Reveal Results of Recent Local Search Marketing Study; Recommendations and Next Steps for Brands 

CHICAGO, Illinois (January 13, 2015) – SIM Partners, a provider of local marketing automation technology, is hosting a live webinar and Q&A featuring Forrester Research, Inc., a global research and advisory firm, to discuss how brands can successfully develop and implement local search marketing programs.

Titled “Uncovering the Benefits of Local Search Marketing,” Jon Schepke, CEO of SIM Partners, and guest speaker Shar VanBoskirk, VP and Principal Analyst of Forrester Research, will moderate the hour-long, live webinar at Noon EST on Tuesday, January 27, 2015.

“Local is a proven way to drive customer acquisition and brand awareness, yet many marketers are not taking full advantage of the opportunity,” said Schepke. “By adopting a comprehensive local strategy across search, social and mobile, marketers can quickly scale their customer acquisition efforts to drive incremental clicks, leads and calls for hundreds to thousands of locations.”

In addition to answering marketers’ questions in real-time, Schepke and VanBoskirk will be reviewing the results from a recent Forrester Consulting study, “Uncovering the Benefits of Search Marketing,” commissioned by SIM Partners. The study demonstrates how marketers can use local marketing to further brand awareness and drive incremental lift, covering topics that include:

  • How multi-location enterprise brands are using local to drive real results
  • How to assess the local opportunity for your brand, using Forrester’s Local Opportunity Matrix framework
  • How to proceed down the path toward contextual marketing through local marketing activities
  • The role of a local marketing automation toolset in a comprehensive local program

To download “Uncovering the Benefits of Local Search” in its entirety, as well as register for the webinar, visit: http://resources.simpartners.com/uncovering-benefits-of-local-search-marketing-webinar/.

December 15, 2014

Multi-Location Brands Struggle with Implementing Local Search According to New Independent Research

By Ashley Sandal

 Commissioned by SIM Partners, study shows that marketers recognize the benefits of local search but routinely aren’t implementing the strategy

CHICAGO (December 15, 2014) – SIM Partners (www.simpartners.com), a provider of local marketing automation technology, Velocity, today announced the results of a Forrester Consulting study it commissioned to better understand how firms are leveraging local marketing strategies to enable more contextual brand experiences for their customers.

For the November 2014 study, titled “Uncovering the Benefits of Local Search Marketing,” Forrester Consulting surveyed a select group of senior marketers of multi-location brands to assess their approach to local search marketing and their perception of it. The study shows that while marketers believe local search strategies are a critical component of staying connected with customers – especially as it pertains to the future of multi-location businesses – in practice their efforts are very limited when it comes to implementing these beneficial strategies.

“It was highly interesting to see this paradox where marketers know that local search can have a meaningful impact on their brand, and yet they are consistently not taking advantage of it in any meaningful way,” said Jon Schepke, CEO, SIM Partners. “By and large marketers have adopted a ‘wait-and-see’ approach to implementing local search, which means they are letting all the inherent benefits of the strategy pass them by.”

A significant roadblock for marketers is that they do not feel there is a clear definition for local search. The study also points to three other major limitations that are keeping these marketing professionals from fully embracing local search: lack of experience with local search; a need for more robust education on local search; and inadequate access to local search tools.

The study also discovered that those marketers who have implemented local search strategies reported measurable benefits such as improved brand awareness and quality of leads, as well as lift over traditional search programs.

“Local search is the next digital battleground for brands, but approaching it is foreign to many marketers, so it’s understandable that they might be a little tentative about incorporating it into their strategies,” said Schepke. “Based on our research and experience with customers, brands that have created and implemented a local search strategy are reaping big benefits by owning the market as well as increasing the quality of leads.”

Based on these findings, SIM Partners has developed a number of recommendations for marketers, including:

  • Developing thoughtful local search strategies integrated with broader marketing and branding strategies
  • Understanding how to approach local search by using the Local Opportunity Matrix included in the Forrester study
  • Identifying an approach for adopting local search
  • Assessing the role of a local marketing automation tool set

Schepke will host a webinar on Tuesday, January 27, 2015, featuring Shar VanBoskirk, VP Principal Analyst, Forrester Research, Inc., on how multi-location enterprise brands can take advantage of the local search opportunity. To download “Uncovering the Benefits of Local Search” in its entirety, as well as register for the webinar, visit: www.simpartners.com/uncovering-benefits-local-search-marketing.

October 14, 2014

SIM Partners Hires Saul Delage as VP of Global Channel Development, Expands Business Development Team

By Ashley Sandal

Digital agency veteran joins local marketing SaaS technology company to create channel partner program for Velocity platform

CHICAGO–(BUSINESS WIRE)–SIM Partners (SIM) (www.simpartners.com), a provider of local and social marketing automation technology, today announced the appointment of Saul Delage as Vice President, Global Channel Development.

Delage brings more than 15 years of business development and digital marketing experience, most recently serving as VP of Business Development at Razorfish. As VP, Global Channel Development, Saul will be responsible for establishing and fostering relationships with partners, agencies, and enterprise brands to drive growth and adoption of the Velocity local marketing automation platform.

Reporting directly to CEO Jon Schepke, Saul will collaborate with SIM’s executive management team to develop a global channel strategy and work directly with partners and internal teams to focus resources on channel development efforts that will drive market leadership for both brand marketers and their agency partners.

“Local marketing presents a huge opportunity for brands to create market leadership as well as for agencies to drive incremental results for their clients,” said Schepke. “Saul has the right experience and expertise to help educate, engage and excite prospective partners on the local opportunity and, ultimately, make Velocity the local marketing platform of choice for brands and agencies alike.”

“Marketers and agencies continue to struggle with the pace of innovation and media fragmentation – the industry needs enterprise-ready technology solutions such as Velocity to provide the efficiency, scalability, and sustainability for local marketers to compete and win,” said Delage. “A perfect storm has been brewing over the last several years that will undoubtedly push local marketing to the forefront as the new battleground for marketers. There’s no other technology solution in the marketplace better poised in the local search space than Velocity to provide marketers, and particularly agencies, the tools they need.”

SIM continues to ramp up sales and marketing efforts to meet growing demand of customer acquisition tools for enterprise brands. SIM also hired Tari Haro, as CMO in September, to lead the company’s marketing efforts.

SIM’s recent hiring push follows its first funding round in June, led by River Cities Capital Funds, a growth equity firm investing in healthcare and IT companies, and Jump Capital, a growth capital firm focused on high growth technology-enabled companies.

SIM has more than 65 employees and expects to double in size within the next year. A list of open positions, which span product development, marketing and sales can be found on the SIM site: www.simpartners.com/about-us/careers/.

Editors’ Note: A photo of Saul Delage is available upon request.

September 22, 2014

SIM Partners Appoints Marketo Executive Jason Holmes to Board of Directors

By Ashley Sandal

Leveraging more than 15 years of digital marketing experience, Holmes provides strategic guidance to industry leader in local marketing SaaS technology

CHICAGO–(BUSINESS WIRE)–SIM Partners (SIM) (www.simpartners.com), a provider of local and social marketing automation technology, today announced the appointment of Jason Holmes to its Board of Directors. Currently Chief Customer Officer at Marketo (www.marketo.com), Holmes has more than 15 years of experience in customer-facing executive leadership roles within traditional and SaaS companies.

“Jason’s enterprise experience, digital marketing expertise and professional associations make him an invaluable asset to our business,” said Jon Schepke, CEO of SIM. “We look forward to benefitting from his perspective related to our strategies and operations, as we innovate on our Velocity platform to drive customer acquisition at a local level for enterprise brands.”

Before joining Marketo, Holmes was VP of global professional services at Adobe Systems. Prior experience also includes VP of worldwide consulting at Omniture (acquired by Adobe), VP of consulting services at Oracle, and VP of Americas technical services, consulting and sales engineering at Hyperion Solutions (acquired by Oracle). Holmes holds a bachelor’s degree in finance from Arizona State University and a master’s degree in marketing from Northern Illinois University.

“SIM Partners’ explosive growth from a boot-strapped startup to an industry leader in local marketing technology has been impressive,” Holmes added. “I look forward to serving as an advisor and contributing to this great team.”

Holmes will present on the state of marketing automation at SIM’s annual client summit, SIMposium, on September 24 in Chicago. Through keynote presentations, networking and panel discussions, the event will explore the tools and techniques enterprise marketers can use to drive customer acquisition at a local level.

Holmes’ appointment to the SIM Board of Directors comes on the heels of the company’s recent hiring of Tari Haro as CMO and relocating its headquarters to the Chicago loop. All of these developments continue the momentum SIM has built since announcing $8M in Series A funding in June, led by River Cities Capital Funds, a growth equity firm investing in healthcare and IT companies, and Jump Capital, a growth capital firm focused on high growth technology-enabled companies.

The growth capital was earmarked for enhancing the industry leading capabilities of the Velocity platform and expanding the team to address growing demand for local marketing technology solutions. According to BIA/Kelsey, local digital ad spending is expected to hit $23.1 billion in the coming year, expanding to $44.5 billion by 2017.

Editors’ Note: A photo of Jason Holmes is available upon request

September 3, 2014

SIM Partners Appoints Tari Haro as CMO

By Ashley Sandal

Former iCrossing executive joins local marketing SaaS technology company as it relocates headquarters to Chicago loop and continues to enhance its Velocity platform

CHICAGO–(BUSINESS WIRE)–SIM Partners (SIM) (www.simpartners.com), a provider of local and social marketing automation technology, today announced the appointment of Tari Haro as Chief Marketing Officer (CMO). SIM also announced the relocation of its headquarters to the Chicago loop as it ramps up sales and marketing of its Velocity local marketing platform to align with the growing demand of customer acquisition tools for multi-location enterprise brands.

A proven business-to-business technology marketing and public relations executive, Haro brings more than 17 years of experience to SIM. Most recently she was the CMO of iCrossing, where she spent eight years leading an integrated marketing program to drive industry recognition, market leadership and transformational growth for the agency.

As CMO of SIM, Haro will lead marketing operations and steer the company’s growth strategy as the firm continues to build out Velocity, a SaaS customer acquisition tool that helps multi-location enterprise brands drive visibility and customer acquisition across local markets. Haro will report directly to CEO Jon Schepke.

“Tari’s strategic approach, industry knowledge and track record building power-house brands make her the right marketing leader to take our business to the next level,” said Schepke. “Tari joining SIM positions us well for continued growth in the local marketing sector and signals big things ahead.”

Prior to iCrossing, Haro was the director of marketing and public relations for Agency.com following a career in politics as the deputy press secretary for Nebraska Governor E. Benjamin Nelson. She earned her bachelor’s degree in journalism from the University of Nebraska-Lincoln.

“The opportunity to tell the SIM story, as well as join Chicago’s booming tech scene, is one I couldn’t pass up,” said Haro. “Over the last eight years, Jon and the team have been quietly building the most comprehensive local customer acquisition platform in the market – I’m excited to build on what is already an amazing company and best-in-class product, by giving the brand a voice.”

Along with Haro’s appointment, SIM announced it has moved its headquarters to 30 N. LaSalle, in the Chicago loop, to accommodate future growth. Currently, SIM has more than 60 employees and expects to double in size within the next year. A list of nearly a dozen open positions, which span product development, marketing and sales can be found on the SIM site: www.simpartners.com/about-us/careers/.

Haro’s hire and the new office continue the momentum SIM has built since announcing $8M in Series A funding in June, led by River Cities Capital Funds, a growth equity firm investing in healthcare and IT companies, and Jump Capital, a growth capital firm focused on high growth technology-enabled companies.

The growth capital was earmarked for enhancing the industry leading capabilities of the Velocity platform and expanding the team to address growing demand for local marketing technology solutions. According to BIA/Kelsey, local digital ad spending is expected to hit $23.1 billion in the coming year, expanding to $44.5 billion by 2017.

“SIM Partners is well positioned to take advantage of this growing market,” added Schepke. “We are excited that River Cities and Jump Capital share our vision about the local opportunity.”

Editors’ Note: Photos of Tari Haro and new office are available upon request

About SIM Partners

SIM Partners’ Velocity technology empowers enterprise brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM provides a full suite of digital marketing technology, anchored by its SaaS based local marketing solutions: Velocity and Velocity Social. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn and empowers locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia and Germany. For more information, visit www.simpartners.com.

June 17, 2014

SIM Partners Raises $8M to Help Multi-Location Brands Drive Customer Acquisition with Velocity

By Ashley Sandal

River Cities Capital and Jump Capital invest in SIM Partners Velocity platform, a SaaS solution that helps enterprise brands maximize social, local search and mobile at a location level

CHICAGO–(BUSINESS WIRE)–SIM Partners (www.simpartners.com), a provider of local and social marketing automation SaaS technology, today announced it has raised $8M in Series A funding led by River Cities Capital Funds, a growth equity firm investing in healthcare and IT companies, and Jump Capital, a growth capital firm focused on high growth technology-enabled companies.

“SIM Partners’ Velocity technology empowers enterprise brands with hundreds or even thousands of locations to create and manage their own strong digital presence in a branded, corporate-approved environment,” says Rob Heimann, Director at River Cities Capital. “Local digital marketing drives the best ROI for large multi-location brands and SIM provides the most efficient and effective solution for the complex issue of multi-site brand management. It was a clear choice for River Cities to form this investment partnership.”

The growth capital will be used to both enhance the industry leading platform capabilities and greatly expand the team to address growing market demands. The proceeds from the funding will allow SIM to further enhance Velocity to take advantage of the numerous local opportunities across more platforms, devices and media. The Velocity platform delivers quantifiable results utilizing data, context and conversions, allowing large brands to leverage big data to drive actionable results at a local level.

“SIM works with many blue chip clients and has a strong foothold in several industries, including financial services, insurance, healthcare, hospitality and home services,” says Sach Chitnis, Managing Director at Jump Capital. “We see tremendous opportunity for SIM to go both deeper and wider within numerous verticals.”

According to BIA/Kelsey, local digital ad spending is expected to hit $23.1 billion in the coming year, expanding to $44.5 billion by 2017. “SIM is well positioned to take advantage of this growing market,” said Jon Schepke, CEO of SIM Partners. “We are excited that River Cities and Jump Capital share our vision about the local opportunity.”

The Velocity platform is used by thousands of locations to maximize social, search and mobile at a location level through automation and scalability. A social CRM tool and extension of the Velocity local platform, Velocity Social enables brands to effectively manage their social media strategies at a local level and ensures enterprise-level compliance for regulated industries. Learn more about Velocity by visiting: http://www.simpartners.com/velocity.

About SIM Partners

SIM Partners Velocity technology empowers multi-location brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM provides a full suite of digital marketing technology, anchored by its SaaS based local marketing solutions: Velocity and Velocity Social. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn and empowers locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia and Germany. For more information, visit www.simpartners.com.

May 14, 2014

SIM Partners’ Velocity Platform Joins Marketo LaunchPoint Ecosystem

By Ashley Sandal

Evanston, IL (PRWEB) May 14, 2014

SIM Partners (http://www.simpartners.com), a provider of local and social marketing automation technology, today announced its Velocity SaaS platform is now featured on the Marketo LaunchPointTM ecosystem website (launchpoint.marketo.com), the most complete listing of marketing solutions and services. Marketo customers will now have easy access to Velocity to maximize local, mobile and social search results at the location level through automation and scalability.

“The Marketo LaunchPoint ecosystem has, and will continue to provide, the most trusted and relevant marketing solutions to meet the digital demands of businesses,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “SIM Partners provides another step toward empowering customers with the best user experience possible, providing Marketo customers with best-of-breed technology in Velocity to help increase local lead generation and visibility for their brands.”

Velocity offers customers a turnkey, automated and scalable solution that enables enterprise brands to create, optimize, store and manage relevant, unique content for all their brand locations. The Velocity platform optimizes information on Google’s, Bing’s and Yahoo’s local and map pages to increase rankings and drive more local foot traffic. Optimizing these listings on the customer’s behalf ensures data accuracy and increased rankings for each location.

The Marketo customer engagement platform paired with Velocity allows marketers to capture lead information, and then tracks and collects all actions taken on all location pages, assigns call tracking numbers to each individual location, and gives users the ability to listen to phone calls, see call numbers, dates and call duration. Velocity provides 24-hour access to dashboard reporting for brands’ corporate teams that can be rolled into corporate, regional and location-level data reports.

“Marketo is renowned for providing marketers with premium technology solutions and this partnership aligns with SIM Partners’ commitment to create innovative digital marketing tools and technology that deliver ongoing value to customers,” said Jon Schepke, CEO and founder of SIM Partners. “Introducing Velocity to the LaunchPoint ecosystem enables brands to benefit from the combined expertise and technology to plan smarter local marketing campaigns and achieve better results. Marketo is the logical companion for our offering, allowing marketers to continue and expand the conversations we start with local leads.”

SIM Partners’ Velocity is a software as a service (SaaS) technology used by enterprise brands with local entities that provides a holistic, comprehensive and strategic approach to localizing digital marketing efforts.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit http://www.marketo.com.

About SIM Partners
SIM Partners technology empowers Enterprise brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM Partners provides a full suite of scalable and automated digital marketing technology, anchored by automated local marketing SaaS solutions, Velocity and Velocity SocialTM. The Velocity platform enables brands to optimize their content and location information through social, local search and mobile channels to maximize results for stores and locations. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn and empower locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia, Germany and Italy. For more information, visit http://www.simpartners.com.

March 21, 2013

SIM Partners’ Velocity and Kenshoo Local Partner to Achieve Cross Channel Attribution for Sonus Hearing Care Professionals

By Tara Thomas

Combined local marketing platforms generate three times the anticipated leads, deliver 2.5 ROI for Sonus

EVANSTON, Ill. & SAN FRANCISCO, Mar 21, 2013 (BUSINESS WIRE) — SIM Partners, a local marketing automation provider, and Kenshoo, the global leader in premium digital marketing technology, today announced the results of a recent cross-channel marketing campaign from Sonus Hearing Care Professionals (www.sonus.com). Sonus utilized SIM Partners’ Velocity(TM) , an automated local marketing SaaS solution, in conjunction with Kenshoo Local(TM), a local search marketing platform built to effectively manage high volumes of individual campaigns, to deliver a 67 percent decrease in cost-per-lead (CPL) and a return on investment (ROI) of 2.5.

“Velocity and Kenshoo Local combined to make the perfect solution for achieving Sonus’ local marketing goals,” said Elizabeth Rossini, director of marketing for Sonus. “We established our goals for the program in advance, and with the help of SIM Partners and Kenshoo, we’ve exceeded them all to this point. We could never have predicted this level of success.”

Read more »

August 7, 2012

SIM Partners: Demand for Automated SoLoMo Marketing on the Rise As marketer investments in social, local and mobile marketing grow, brands seek guidance and automation tools.

By Tara Thomas

Evanston, IL (PRWEB) August 01, 2012

Gartner recently reported the marketing automation software industry reached $2.8 billion in 2011, forecasting the industry will experience double-digit year-over-year growth for at least the next three years. SIM Partners (http://www.simpartners.com), a provider of SoLoMo automated marketing technology, today announced its revenue will double in 2012 vs. 2011 thanks to marketers investing more in automation technologies like VelocityTM, its software-as-a-service (SaaS) solution that maximizes social, local search and mobile results at the location level.

“SoLoMo automation has quickly become the lion’s share of SIM Partners’ business, a top priority for our clients and the hottest topic I’ve been asked to address at trade shows this year,” said Jon Schepke, president and founder of SIM Partners. “We’ve helped early adopters capitalize on this growing opportunity for years, but more and more companies are pursuing this opportunity for their national brand and individual locations.” Read more »

July 17, 2012

Sonus® Selects SIM Partners for Local Marketing Technology and Services to Promote its Hearing Care Services for More Than 100 Nationwide Locations

By SIM Partners

Evanston, IL (PRWEB) – SIM Partners to ensure optimal online visibility for Sonus’ hearing care services nationally and for each of its franchise locations.

SIM Partners, a provider of social, local and mobile marketing technology, today announced Sonus® has hired SIM Partners to ensure optimal online visibility for its hearing care services nationally and for each of its 117 franchise locations.

The national and local marketing program leverages paid search, search engine optimization (SEO), local and mobile technologies and services to promote Sonus’ Patient-Centered Approach℠, which helps people enjoy a lifetime of healthy hearing. Nationally, SIM Partners will build and manage paid search marketing and SEO campaigns to promote the national Sonus brand and website. SIM Partners will onboard the 117 Sonus franchise locations to Velocity™, its software as a service (Saas) technology that provides a holistic, comprehensive and strategic approach to localizing digital marketing efforts for major brands through more than 100 top search engines and local sites such as Google+ Local Pages and Bing Local listings.
Read more »

January 27, 2012

SIM Partners Retains PReturn for Public Relations Services

By SIM Partners

PReturn Inc. (http://www.preturn.com) a full-service public relations agency specializing in traditional and online media relations, content creation, and thought leadership programs, today announced SIM Partners (http://www.simpartners.com) has retained PReturn for media relations and related services. SIM Partners technology empowers major brands to maximize digital marketing results at a local level, and the company has tasked PReturn to promote the innovative local marketing technology and campaigns it generates for major brands. Read more »