Apple’s iOS 9 has made Apple a more compelling platform for “recovery search,” or searches that are done to recover information about a business that a consumer has visited already. In my latest Search Engine Land column, I discuss the opportunity for enterprises with multiple locations to make themselves more visible by capitalizing on Apple iOS 9’s recovery search capabilities. Consumers are going to rely on their mobile phones to search for what they want in the moments that matter most. How will your brand respond? Read my column and let’s discuss your own strategy.
Image Credit: Apple Insider