Google is rolling out a mobile-first index quaintly referred to as Mobilegeddon 2017 (following the Mobilegeddon’s of 2015 and 2016, respectively). The name “Mobilegeddon” refers to Google’s launch of the Mobilegeddon algorithm change of 2015, in which Google assigned preferential search results for mobile sites. As was the case with the first Mobilegeddon, your site effectiveness and search results will be affected unless you are prepared.
Here’s what you need to know right now:
Mobilegeddon 2017 refers to a new mobile-first index that Google is rolling out. Google will create and rank its search listings based on the mobile version of content — even for listings that are shown to desktop users. No longer will a user get served up two different experiences.
Why does Mobilegeddon 2017 matter?
If you don’t optimize your website for the mobile experience, your visitors and patients won’t find what they need from you unless they stay on their mobile devices. The organic traffic on your website will nosedive. Your site will not show up in search results as well as those brand.com and healthcare system sites that are optimized for mobile.
What should you do?
You can do a quick test offered by Google to get a sense of how well your site is optimized for mobile: Mobile Website Speed Testing Tool
Getting your site optimized for mobile is no slam dunk. Most businesses will outsource this task because it does require the proper knowledge and skillset. Even if you have an internal team managing the website, optimizing for mobile takes some coordinated effort to do correctly.
Because SIM Partners understand how to make data, content, and user experiences mobile friendly, we were able to help many enterprise brands and healthcare systems update their sites for mobile back when Google rolled out the original Mobilegeddon in 2015.
When should I act?
Even though Google has not officially announced a date, you need to act on this now. Based on Google’s history of launching major algorithm updates indicates, Google often will not provide much time to prepare. If you have concerns or would like help with getting ready for Mobilegeddon 2017, please contact us today.