The recent SMX Social Media Marketing conference in Las Vegas had a wide range of speakers (including our own Jay Hawkinson) that covered various topics surrounding social media marketing. I had a great time participating in my second year at SMX Social, here are just some of the highlights from my favorite sessions!
Our own Jay Hawkinson had the opportunity to speak at SMX Social Media Marketing conference 2013 in Las Vegas (view presentation). Jay joined, Beth Horn of Facebook, Merry Morud of aimClear (view presentation) and Paul Steketee of Merkle (view presentation) for a deep dive into the world of Facebook advertising. The group covered recent changes in Facebook advertising, best practices, what works and what doesn’t on Facebook and case studies of brands that have had success on the platform.
If you weren’t able to catch Jay’s presentation at SMX, don’t sweat it. Here’s our recap!
Social media can be confusing with the large number of social networks out there and each one is a little different. To help explain just what each social channel is all about we’re breaking it down for you Chicago style!
Over the past few months Facebook has implemented a number of rollouts and updates that will be beneficial to marketers looking to improve and broaden their advertising efforts.
1. Objective Based Ad Creation:
As a means to attract newer advertisers and further prove real value in advertising on Facebook, the social network has shifted to an objective-based ad buying and reporting model. This model simplifies advertising offerings as well as places a strong emphasis on an objective, rather than on ad types. It will also provide better tools to measure the impact of their campaigns.
Heading to SMX Social this week in beautiful Las Vegas? Check out Jay’s presentation on Facebook advertising! Tomorrow, Wednesday the 21st, from 1:30p to 2:45p, Jay will join Beth Horn of Facebook, Merry Morud of aimClear, and Paul Steketee of Merkle to discuss the advertising opportunities brands can take advantage of with Facebook’s increasingly valuable news feed. With the constant shift in the way organic content is displayed on the site, it is important to continue to shift your paid tactics. If you’re at SMX Social this week, don’t miss it!
Want to be the master of your Google+ Local universe? You can learn how in 2.5 minutes by following these easy steps to optimize your listing.
Encouraging engagement through Facebook isn’t easy and until you’ve hit your stride it can feel like you’re talking to a wall. If you’re not generating the amount of likes, comments and engagement that you hoped for check out these 4 easy tips to increase fan engagement for your Facebook posts!
Since Google’s announcement of the algorithmic change in late September, many articles have been written about the potential impact of Hummingbird. With so many engaging articles dissecting what Hummingbird means to the future of SEO and how it is a natural progression for Google, I thought we could take a little time to discuss how Hummingbird, along with three other Google rollouts, suggests a new focus for Google’s search product philosophy.
Google’s Recent Search Product Changes
In the weeks preceding the Hummingbird announcement, significant changes occurred with two of Google’s search related products. First, Google Analytics users discovered that Google was marking an increasing percentage of keywords that were driving organic traffic from Google as <not provided>. Second, Google launched a new version of their keyword research tool, which provided surprising changes in the number of estimated searches for any given keyword.
We are honored to be recognized along side Kenshoo for the Best Local Campaign at the US Search Awards 2013. A big congrats to our team and all of their hard work!
About the Campaign:
Our SaaS local search marketing platform, Velocity, combined with the Kenshoo Local platform drove down a blended cost-per-lead (CPL) across channels by a total of 67% for client Sonus Hearing Care Professionals. The joint performance of the two hyper-local platforms generated over three times the amount of anticipated qualified leads for Sonus Locations and provided Sonus a 2.5 ROI.
Think you have Google+ all figured out? You may want to take a look at these 7 common Google+ Local mistakes to make sure your strategy is sound, and to prevent any future slip-ups.