November 24, 2015

What Changes to Google+ Mean for Local Marketers

By Emily Helander

Love it or hate it, Google+ has had numerous changes since its 2011 introduction as Google’s social networking solution. Over the summer, the platform was decoupled from YouTube — meaning Google no longer required users to have Google+ accounts to comment or post on YouTube. Then, last month, Google removed Google+ results from Google Places’ API. Further refinement came November 17 when Google introduced an updated Google+ with a slimmed down interface for mobile compatibility and a focus on communities and collections.

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But the question on the minds of many marketers is: What does this update mean for Local Google+ pages? The short answer is that there will be less visibility, flexibility, and optimization options for Local Google+ pages, but if your Google My Business account is well optimized, this update should not be very disruptive to how consumers find your business.

What Changed?
Some of the largest changes in the newly updated Google+ affect the Local Google+ pages. These changes include the removal of information that is important to local business–including business descriptions, reviews, videos, and photos. The change that is the most concerning is that the new Google+ view does not give consumers the ability to leave reviews. For now, the silver lining is that Google+ users can toggle back to the old view to create reviews.

This shift away from Google+ being a place where local business information lives seems to fall in line with the platform’s new objective to be a place where people can keep up with and talk about their interests. While the changes to Local Google+ pages are significant, prior to this update, these pages had become harder to find, and links to these pages were dropped from Google Map results–making one question what the real impact of the changes announced November 17 will be.

“Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler.” – Eddie Kessler, Director of Streams, Google

Where You Should Focus Your Attention
Although Local Google+ pages seem to becoming less relevant for businesses, there is one area that SIM Partners believes is crucial to a strong local SEO strategy–Google My Business (GMB). Google My Business accounts power the local business information on Local Google+ pages, but their real power is their influence on how a brand ranks for keywords within search results.

One of the main places that consumers find local business information is through search. A well optimized GMB account will help a brand be discovered through Google map results, knowledge graph, local finder, map maker, and other Google apps and pages. Now more than ever, it is crucial to ensure your local business data is correct, categorized, and optimized on GMB so that searchers can find your business.

At SIM Partners, we believe location data should be leveraged to create a strong foundation for your local SEO and local marketing efforts. A key component for this foundation has been and continues to be GMB. Contact us to talk more.

November 23, 2015

We Know Who the Black Friday Winners Will Be

By Tari Haro

Black Friday has morphed from a one-day shopping extravaganza into a multi-day war for online and offline shoppers. Retailers ranging from Amazon to Walmart are offering Black Friday deals online several days before the actual date, and multi-location enterprises such as Macy’s, RadioShack, Target, and Toys R Us are offering deals in their brick-and-mortar locations days before Black Friday as well. At SIM Partners, we already know which retailers will win the battle to lure Black Friday shoppers to their brick-and-mortar storefronts: the brands that successfully court the mobile shopper.


The Black Friday winners know that mobile shoppers are flexing their muscles during the 2015 holiday shopping season. A recently released survey from Signal indicates that nearly seven out of 10 consumers will browse more frequently from smartphones or tablets than they did last holiday season, and 60 percent said they plan to buy more often from their phones or tablets. Savvy brands have already taken steps to turn mobile shoppers into consumers. For instance, they are:

  • Optimizing their location data and content to be found during those “near me” moments when holiday shoppers are searching for Black Friday deals on their mobile devices. They have already invested in paid and organic search to ensure that their Black Friday merchandise is easily findable. They’re posting their Black Friday store hours so that shoppers can plan ahead. They’re sharing information on Black Friday sales on their mobile apps, as Target and Walmart are doing. They are meeting shoppers in the moment — now.
  • Owning the next moment, or the action that occurs after someone finds your brand through a local search. Brands can own the next moment in a number of ways, ranging from sharing mobile wallet offers to making it easy for shoppers to find and reserve merchandise in-store. For example, Barnes & Noble makes it easy for shoppers to check inventory of available books online and reserve a copy for pick-up in a local store. Your local B&N will also text you when the book is ready for pick-up. Starbucks regularly provides seasonal mobile wallet offers that lure shoppers to their storefronts to take a break from Black Friday shopping.  

According to Allan Haims, CEO of StepsAway, holiday offers to mobile shoppers are most effective when they are time sensitive, especially those lasting less than 48 hours. During the holidays, shoppers expect time-sensitive deals, an obvious example being Black Friday. Making it easy to act on those deals via a mobile coupon redeemable at the point-of-sale will give retailers a competitive edge.

How have you prepared for the mobile shopper this holiday season? Contact us to compare notes, and download our 2015 Holiday Retail Guide for more insights on getting the most out of the holiday season.



November 17, 2015

Accelerating Velocity’s Roadmap to Drive Mobile Search Results With SyCara Local

By Jon Schepke


I am excited to share that SIM Partners’ has acquired SyCara Local, a local digital presence and SEO measurement platform.

The acquisition of SyCara Local accelerates our roadmap for Velocity, SIM Partners’ market-leading local marketing automation platform. Velocity shares a similar DNA with SyCara, as both platforms are built on strong SEO foundations with local and mobile customer acquisition in mind.

As stated in today’s press release, this acquisition comes at a time when mobile continues to define the future of marketing. Earlier this year, Google announced that mobile searches surpassed desktop searches. As Google fields more than 100 billion searches a month, this news signaled a major shift that mobile had not only arrived, but is here to stay. Since then, marketers have been racing to scale visibility, relevance, and engagement on the small screen. What many marketers are now coming to realize is something our Velocity clients already know: mobile search visibility is a direct result of a brand’s local SEO efforts, which requires data and insights to fuel performance.

SyCara Local’s SEO tools and rich data set will be integrated with Velocity Insights, which we launched just two weeks ago. SyCara Local’s SEO toolset broadens and deepens the data set that Velocity Insights relies on to provide listing health transparency and to improve visibility and performance. For example, SyCara Local incorporates more specialty vertical-market domains (especially for health and financial services) in the universe of directories we monitor to measure the reach of an enterprise’s location data. And SyCara Local’s Search Rank tool brings map and mobile search rankings to Velocity Ranking Insights, which monitors how well location pages are performing across major search engines, based on key terms.

The SyCara announcement, and launch of Velocity Insights, are part of our strategy to enhance Velocity in order to give clients stronger insights into their location marketing strategies. With the acquisition of SyCara, we are accelerating the Velocity roadmap as well as accelerating the success of our clients’ local and mobile search marketing efforts. We believe that for brands to thrive in 2016, marketers need deeper and more comprehensive insights — into their data, their customers, their content, and into the impact of mobile on location marketing.

By providing transparency and deeper insights, we are anticipating and responding to the market as well as our clients’ needs. Our ability to do so strengthens our leadership position as well as that of our clients.

Contact us to learn more about how we can give you stronger insight that makes location marketing the foundation of all your marketing.

November 11, 2015

How HCIC is Challenging Healthcare Marketers to Improve the Consumer Experience

By Amanda Bury

This week in Orlando, in a city where the mouse is the boss and customer experience reigns supreme (no one does it quite like Disney!), healthcare marketers found ideas and inspiration at the annual Healthcare Internet Conference (HCIC). Held at the Omni Orlando Resort, over 700 healthcare marketers attended 65 presentations and engaged with 70 exhibitors.


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“Leading the Digital Transformation” was the theme for the event, which still represents a significant opportunity for Healthcare marketers. One of the sessions revealed that on average, only 28% of healthcare budgets are allocated to digital channels. But there is some promise for marketers and patients alike, as that number seems to be growing.

In case you weren’t able to attend, here’s a quick recap of some key themes:

Transforming the consumer journey was clearly a topic on attendees’ minds — healthcare marketers are looking for efficient ways to deliver seamless patient experiences that will drive quality leads today and loyal patients over a lifetime.

Being visible is critical at the beginning of the consumer journey. One of my favorite sessions was Larry Bailin’s lunch session entitled, “NOMAM! No More Average Marketing.” Larry shared insights on how consumers are searching for local hospitals to find physicians at the beginning of their patient journeys. Hospitals must get local search marketing right to be visible in the moments where and when patients are looking for physicians.

Transparency matters to consumers — as a result of retail shopping experiences on sites like Amazon, eBay and other major retailers, consumer expectations are on the rise. Healthcare marketers are looking to provide consumers social proof through star ratings and physician reviews to drive patient conversion.

This year’s HCIC reinforced that in the age of the customer, it’s all about the experience. In 2016, the most successful healthcare brands will be those that focus their efforts on transforming the patient experience to drive lifetime value.

What are your thoughts on the digital transformation in healthcare? Connect with me — I’d love to chat with you.

Will Buy Buttons Appeal to Holiday Shoppers?

By David Deal

The holiday shopping season isn’t just happening sooner. As digital buy buttons proliferate, holiday shopping is becoming even more convenient for consumers to do online, which challenges offline retailers to lure foot traffic into their stores. The key is for offline retailers to connect with and convert shoppers to offline customers when people are searching for holiday ideas on their smartphones.

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Image Credit: Facebook

Recently, both Pinterest and Twitter expanded their buy-button functionality that makes it possible for users to shop directly from the social media apps. Re/code indicates that Pinterest’s expansion of buy buttons is part of a strategy to make Pinterest a shopping destination during the holiday season. And as Adweek reported, with Twitter adding more online payment partners to power the buy buttons “you’ll likely start seeing a lot more shopping-enabled tweets in the coming weeks from retailers eager to drive holiday sales.” Best Buy is among the major brands that are expected to selling products directly from tweets.

Twitter and Pinterest are but two of many online brands that have launched buy buttons in 2015, which appeal especially to mobile shoppers who use their smartphones to research, find, and purchase products both inside and outside mobile apps. As Jon Schepke has discussed and I have noted, buy buttons are something of a fixation. Amazon, Facebook, Google, Instagram, Pinterest, and Twitter are all counting on buy buttons to claim their share of the $886 billion that U.S. consumers are expected to spend during the holiday season. On October 12, Facebook also announced that it is testing new functionality designed to make shopping on Facebook easier, especially through mobile.
These developments are not necessarily good for offline retailers that seek to deliver foot traffic to their stores. But enterprise brands have options to create customers during the holiday season. For instance, brands can and should:

  • Be present when consumers use their mobile devices to decide what to buy and where they’ll buy. Google calls these crucial moments of discovery and decision making “micro-moments.” According to Google, consumers are more open to suggestion from brand during micro-moments, but businesses need to be present with differentiating content when those searches occur. Make sure location pages and apps feature content that will put offline destinations in the consideration set when someone searches for “Star Wars merchandise” or “best-selling books.” Merchants should play up information about seasonal deals, any merchandise exclusive to their stores, and services such as gift wrapping.
  • Reward mobile shoppers for visiting their stores. Create “next moments” — or the action that occurs after a search has occurred — with compelling mobile wallet offers and tools that allow consumers to find inventory and reserve it easily. Starbucks, for instance, drove foot traffic to its stores via a 2014 holiday contest eligible to shoppers who used their Starbucks mobile phone app at local Starbucks stores. Banana Republic and the Gap provide a “reserve in store” option through which consumers can choose their clothing and have it waiting for them at a register. “Reserve in Store” creates a next moment by encouraging shoppers to visit a store.

Google recently published a white paper, Winning Omni-Channel Shoppers in Their Micro-Moments, which underscores the importance of reaching mobile shoppers as part of an online/offline experience. The white paper cites compelling comScore data: the majority of purchases following a mobile search happened not online, but in a physical store (73 percent) or on the phone (16 percent). The white paper shares compelling examples from retailers such as Rebecca Minkoff, which has boosted sales by creating immersive in-store experiences coupled with mobile content such as offers.

Google urges retailers to prepare themselves to own mobile micro-moments this holiday season. “Take advantage of the fact that people are often searching on mobile before they come into a store,” notes the report’s author, Vice President of Marketing Lisa Gevelber. “Be there on mobile, and think of it as the new entrance to your store.”

Of course, the creators of buy buttons hope to make mobile the store, not the new entrance to an offline store. Ultimately, offline retailers can combat frictionless buying with a great experience that shoppers cannot get online. You can’t visit Santa with a buy button. A mobile phone can’t serve you free hot chocolate or the unexpected joy of carolers singing in a store. But retailers need to work harder to attract mobile shoppers to those experiences, which is where micro-moments and next moments apply. The recently published SIM Partners 2015 Holiday Retail Guide provides more in-depth advice on how offline retailers can successfully court mobile consumers. I encourage you to read it and contact us for more information.

November 10, 2015

How the Google Deal with Yahoo Affects Local Marketing

By Adam Dorfman

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Image Credit: Search Engine Land 

Just when you think Google can’t become more powerful, along comes its recently announced relationship with Yahoo to remind us of Google’s influence. As you have probably heard by now, Google and Yahoo struck a nonexclusive deal in which Google will provide search ads for Yahoo’s search results, and Yahoo can run organic search results through Google, not just through Bing. The relationship between Google and Yahoo underscores why enterprises should view a handful of influential publishers such as Google as the foundation to amplify their own local reach.

One of the most significant aspects of the Google/Yahoo agreement is that Google is providing search ads for Yahoo search results. Yahoo used to display Bing ads exclusively with its search results, owing to an agreement between Yahoo and Microsoft. But earlier in 2015, Yahoo negotiated a new Microsoft relationship that permitted Yahoo to have more say in its choice of ad providers. The Google/Yahoo deal shows how aggressive Google has been to capitalize on Yahoo’s desire to monetize search more effectively. The Google/Yahoo partnership gets AdWords back into Yahoo results so that Yahoo can better monetize the diminishing search traffic Yahoo is receiving. Consequently, local marketers will likely soon be able to target consumers using Google’s AdWords platform — thus enriching the tools at their disposal.

Google has exerted more influence with organic search results as well. Bing used to be the exclusive provider of organic search results for Yahoo, but the renegotiated Microsoft/Yahoo relationship also opened up the door for other platforms to provide organic results — and Google waltzed right in and became one of those platforms. Now, Yahoo has more choice to route organic search queries to both Bing and Google. It is not outside the realm of possibility that Yahoo will attempt to mash up Bing and Google organic results, but such a scenario feels unlikely. Expect Yahoo to test performance when serving up the two different search results and using the data set that provides a better search experience and more revenue. The data set could very well vary based on factors such as the type of query or the device being used to do a search.

The Yahoo relationship certainly casts a spotlight on Google’s influence, but obviously Google isn’t the only major publisher in the industry. Google may have muscled in on Bing’s turf with Yahoo, but on the other hand, Bing is the default search engine for Apple’s Siri voice-activated assistant, which gives Bing an advantage with voice search. And of the major publishers — Apple, Bing, Facebook, and Google — are main players for amplifying an enterprise’s location data. I advise clients to:

  • Take another look at your local marketing strategies — in particular, your location data strategies — and assess the strength of your relationships with the major publishers as well as aggregators that supply data to them. How have the importance of sites providing citations shifted in the local ecosystem? Should your strategy shift with them? The same players redefining the search landscape are also changing local marketing, especially by making it more essential that businesses partner with them to amplify their location data. The major publishers should form the foundation of your local marketing partnerships, complemented by relationships with smaller publishers in key verticals.
  • Assess the breadth of your local marketing beyond search. The Google/Yahoo news is all about search, but the influence of the major publishers goes beyond search to touch all aspects of local marketing — as noted, by making location data more important.

The big players are shaping the future of local marketing through the relationships they form and the innovations they develop. Contact us to explore the impact of the Google/Yahoo relationship has on you.

November 6, 2015

Google My Business Pages: Why They Should Still be a Part of Your SEO Strategy

By Charley Vail

It’s been three months since Google enacted the much talked-about “Snack Pack,” and the search industry is still talking about its implications. Astute observers have noticed that the more restrictive three-pack search results listings no longer include a business’s Google My Business (GMB) page. The disappearance of GMB links in three-pack citations is leading businesses to question the importance of claiming GMB pages through the Google My Business dashboard.

If they aren’t showing up in local results anymore, do they still serve a purpose? The answer is yes.

For businesses that operate multiple locations, GMB pages help make customer reviews visible, along with driving organic search optimization value behind the scenes.

Recap of the Snack

Google unleashed the Snack Pack in August. Prior to August, the original Google “seven pack” featured seven local business results displaying on a search engine results page (SERP) when a local search was performed. In moving away from the seven pack, Google decreased the number of local results to three, hence the “three pack” or Snack Pack”. This Google update also had an effect on the amount of GMB pages showing up in search results. When the seven pack existed, users could easily access a location’s GMB page by clicking the “Google+ page” button located in a location’s citation information:

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In a post-Snack Pack world, local results only allow users to access a location’s website and driving directions. The immediately clickable buttons have now been replaced in favor of a button that leads the user to a company’s website, and another that will send the user into Google maps with driving directions pre-populated.

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Even though the GMB pages may not be accessible through the local search results, they can still be found in many places on the Web, and their importance has not diminished. Even if users cannot see them, these pages are working very hard behind the scenes and should still be a part of a company’s SEO strategy.

It’s important to note that people can still find GMB pages outside the realm of the Snack Pack but it has become increasingly difficult. The easiest way to find it today is to do a search on google for “ <business name>” for now, but that is likely to change again in the future.

Why Should Claiming and Optimizing Google My Business Pages Continue to Be a Part of Your SEO Strategy?

Google My Business pages remain as important as ever for two reasons:

1. The increased importance of reviews.

Since Google has made the change to the three-pack display, it has increased the visibility and accessibility of reviews. Reviews continue to be an important factor in how pages rank, and are more prevalent in the user’s eye. Users now have the ability to click a button from the SERP and read/leave reviews without going any further into the search.

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That being said, without GMB pages there is no place for the user to leave positive reviews for a business. GMB pages serve as the vehicle for users to post reviews. Thus, if businesses were to not claim or create GMB pages for their locations, they would lack the ability to manage and respond to reviews regularly. Capitalizing on positive reviews and responding to negative reviews keep business owners in tune with what their consumers are saying and how their behavior is being molded in the marketplace. Says Brian Barwig with Integrated Digital Marketing, “Continue focusing on Google+ reviews as well since those are the only reviews Google is showing in the Local Pack.”

2. The Behind-the-Scenes SEO Value

Businesses tend to forget what GMB pages may be doing for them at an SEO level. After all, these benefits aren’t directly visible and can be overlooked. Having a GMB page increases the chances of a listing showing up in a three-pack result. Google still uses the signals from these pages to determine PageRank. Creating or claiming these pages gives businesses the access to an editable citation. The more accurate citations across the ecosphere, the higher a businesses will rank in the pack.

Always Claim a Google My Business Page for Your Locations

Claiming GMB pages can only help enterprises in their efforts to show Google that their information is accurate and up to date. Pairing this strategy with a listing management and distribution solution can only lead to accurate and consistent name, address, and phone (NAP) information.

November 5, 2015

Google Rings in the Holiday Season with Google My Business Special Hours

By Adam Dorfman

Google just reminded enterprises how important it is to ensure that their location data is ready for the holiday shopping season. On November 2, Google announced that businesses can pre-schedule on Google My Business specific hours for holidays and special events. The feature is a boon for businesses that want to make sure that shoppers know about their expanded holiday hours of operation. The news is also a reminder for enterprises to ensure that their location marketing strategies for the holiday season treat location data as a scalable asset.

In its announcement, Google illustrated how it will display special hours for businesses that schedule them:

Screen Shot 2015-11-05 at 10.55.17 AMBusinesses that take advantage of the feature will be better equipped to take advantage of “near me” moments when shoppers are looking for holiday gift ideas or places to find what they want. It’s fitting that Google used a mobile phone image to illustrate the search result. A recently published survey from marketing technology provider Signal indicates that nearly seven out of 10 consumers will browse more frequently from smartphones or tablets than they did last holiday season, and 60 percent said they plan to buy more often from their phones or tablets. 

According to e-tailing group, the Number One way U.S. digital shoppers were using their smartphones while holiday shopping last year consisted of looking up store information such as hours and location. Shoppers expect retailers to offer expanded hours of operation during the holidays, but those hours vary from store to store — and region to region if you operate hundreds and thousands of stores. You need to be ready with a listing management plan. Your plan should answer a number of questions, such as:

  • Are the names, addresses, and phone numbers (NAP) for all my stores accurate?
  • Do all my local pages reflect my expanded hours of operation?
  • Have I communicated any changes to my NAP data and hours to the data amplifiers (such as Acxiom, Factual, Infogroup, and Neustar Localeze) that share my directory information with search engines, apps, GPS providers, and other location directories?

Adding holiday shopping hours is especially challenging for large retailers such as Target and Walmart, which offer multiple services in addition to selling merchandise. We call such retailers “containers” because they might have dozens of unique and related businesses within them. A Walmart might offer multiple services such as a walk-in clinic, a bank, a gas station, tire and oil change, a vision center, and a pharmacy. Although the store itself might offer expanded holiday hours, the pharmacy and vision center clinics might not. A consumer’s motivation for visiting these retailers might be radically different from one day to the next during the holiday season: needing a prescription filled on Tuesday, and wanting to buy toys on Wednesday. The retailer needs to make its hours of operation absolutely clear for all its services to satisfy its customers’ many needs.

The SIM Partners 2015 Holiday Retail Guide discusses the importance of supporting your holiday retailing game plan with a strong location marketing strategy, including how you employ location data. To attract more customers this holiday season, check out a copy and talk with us.


November 3, 2015

SIM Partners Launches Velocity Insights

By Emily Helander

We are excited to announce the launch of Velocity Insights, the most comprehensive location marketing measurement tool in the industry. Velocity Insights helps national enterprise brands improve the effectiveness of their local marketing by providing actionable analysis in areas ranging from the performance of their location pages to the “health” of their listing management efforts.


With Velocity Insights, businesses possess the analytics to make their local content more relevant, and the transparency to make their location data more accessible to their customers where they live across the digital world. Velocity Insights also measures a brand’s data health by applying a proprietary scoring algorithm that assesses factors such as location data accuracy and reach across the most influential data publishers and aggregators.  

As Shoe Carnival SVP of Marketing, Todd Beurman, stated in today’s press release, “Data and insights are crucial components to building a strong local marketing strategy – with Velocity Insights, we have greater transparency into our listing health and can easily uncover areas of opportunity,” said Beurman. “Additionally, Velocity Insights arms us with a deeper understanding of demographic data, website analytics and keyword rankings to further elevate our content strategy and drive more consumers to convert.”

Velocity Insights contains four components, which together help brands be visible in both the “near me” moments of discovery, and also the “next moments” of conversion:

  • Listing Health: Demystifies listing management and provides tools to help brands prioritize their initiatives including (as mentioned) a proprietary lifetime listing health score, citation opportunities, scores for key domains, and more.
  • Demographic Insights: Helps brands tailor local content to their consumers by understanding who is visiting their sites.
  • Website Insights: Provides top-level insights about the performance of location pages.
  • Ranking Insights: Enables better content strategies aimed to increase organic search results by monitoring the ranking of location pages for key search terms.

All of these components together help enterprise brands uncover a deeper understanding of their location data in order to improve their listing management and local content strategies, which will drive continuous improvement for our clients’ programs — and, ultimately, more conversions.
Velocity Insights data reveals that the healthier a brand’s location data is, the more leads and better quality leads the business will receive. To date, brands that increased their listing health score by 20% saw traffic to their location pages increase up to 450% and on-page action conversion rates increase by 216%.

Take your local marketing strategy to the next level — contact us to learn more about Velocity Insights.

October 27, 2015

Create Next Moments with Customer Reviews

By Jay Hawkinson

We all know ratings and reviews are important to effective location-based marketing, but how important are they? According to a recently published BrightLocal survey, customer reviews are essential for generating new business at the local level, whether you are a cafe or a realtor. And millennials are especially interested in reviews. To turn local searches into revenue, it’s imperative that enterprises showcase customer reviews where consumers are looking for them.

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Image Credit: BrightLocal

The annual BrightLocal Local Consumer Review Survey explores how people read and use online reviews. The survey is specifically concerned with reviews for local business services and not wider product reviews. BrightLocal tapped into a 5,000-member panel in July and received more than 2,300 replies across North America (mostly in the United States). Key findings:

  • Just about everyone reads reviews as they discover local businesses: 92 percent of consumers regularly or occasionally read reviews online (versus 88 percent in 2014). And 97 percent of millennials read local business reviews online.
  • Reviews need to be recent to be relevant. Forty-four percent say a review must be published within one month to be relevant, and 69 percent say a review must be written within two-to-three months to be relevant.
  • Star ratings trump quantity and sentiment of review content. When judging a location on its reviews, 60 percent of consumers pay the most attention to the overall star rating, whereas 44 percent are most influenced by review quantity and 38 percent by sentiment. The ratings-over-content data supports Google’s recently published report that stresses how consumers are making quick decisions about where to go and what to buy — moments of discovery called micro-moments. When people want to make a fast decision, they’ll look at easy-to-digest scores, not dense information.

The report underscores why enterprises need to surface customer reviews prominently. For instance, businesses should:

  • Make sure you’ve claimed your profile on all the places where people find and review you, ranging from Foursquare to Yelp.
  • Survey customers regularly and post your star ratings on your location page, as this Best Buy location illustrates. Since customers value more recent reviews, make sure reviews are a permanent feature of your location page so that you continuously canvass visitors.

SIM Partners considers customer reviews to be content that encourages the “next moment,” or the action that occurs after someone finds you through a search. Next moments make the difference between being visible and winning customers. You are in the moment when you provide accurate location information for shoppers when they’re looking to go somewhere or buy something. You create the next moment when your location information features rave reviews from customers.

Contact us to discuss how to create the next moment with reviews.