May 26, 2016

Google Creates Next Moments on Google Maps

By Adam Dorfman

Google Maps has always been an important place for businesses to be visible. Now Google has given businesses a reason to turn Google Maps into next moments of discovery via promoted content. The advent of promoted content on Google Maps means that businesses can expect free real estate to start disappearing on Google Maps — and it’s all the more important to pursue a holistic paid/organic search strategy.

Next Moments and Google Maps

A next moment is a term SIM Partners created to describe the action that occurs after someone finds your brand through a search, typically on a mobile device. Next moments can occur anywhere searches are done, including apps such as Google Maps.

Next moments are critical for any business that operates locations. Being visible in search results puts you in the consideration set when people look for things to do, places to go, and things to buy. When you offer content such as a mobile wallet offer or a booking widget, you encourage the next moment, such as a visit to your store to make a purchase.

In a May 24 blog post, Google made some important announcements that, in effect, make it easier for businesses to create next moments on Google Maps by publishing ads and promoted content on their Google Maps locations:

  • Businesses that enable location extensions on their AdWords accounts can display ads for their locations on Google Maps. Your ads appear in two places: within the search results list when people conduct near me searches; and on Google Maps themselves where your location appears. According to Google’s Sridhar Ramaswamy, Senior Vice President, Ads and Commerce (and author of the blog post), your ad may also have a Directions button so that a searcher can easily get directions to your business.
  • Google is also experimenting with ways to make businesses easier to find through promoted content as people conduct near me searches. As Ramaswamy noted, “For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route.”
  • Local business pages are becoming more interactive. To encourage searchers to visit your location, Google is adding new features to your Google Maps pages such as special offers and the ability to browse your product inventory.


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You get the picture: Google Maps is becoming a playground for promotable content.

We’ve been seeing this change coming. For instance, last year on our blog, we noted that Google was making gas stations more prominent on driving routes on Google Maps (as Apple was doing). As we noted, Google was showing the name of the gas station, its distance from the driver, and how to get there — certainly not the same as promoted content, but definitely nudging Google Maps to a more brand-friendly experience. The addition of Pit Stop on iOS was another sign of Google connecting the dots between businesses and consumers using Google Maps to assist in navigation and discovery.

But features such as Pit Stop were more oriented toward enriching brand discovery in a more organic way, and they reminded businesses of the importance of being findable with accurate location data. The features Google announced May 24 are clearly geared toward businesses are willing to advertise.

Why the New Features?

So why is Google making these changes? As Google noted, Google Maps is a bridge between the online and offline worlds — and the successful conversion online-to-offline searches is not only of interest to Google advertisers but to Google to remain relevant to how consumers discover brands.

These words from Ramaswamy jumped out at me:

We’re also making it easier for marketers to bridge the digital and physical worlds. With location-related mobile searches growing 50% faster than all mobile searches, it’s clear that consumers are moving seamlessly between online and offline experiences. So it’s important to help marketers think this way too.

Not only are consumers seamlessly moving between online and offline experiences, they’re seamlessly moving along the sales funnel: 80 percent of local searches on mobile phones convert. According to Google, nearly one third of all mobile searches are related to location. Google Maps is all about mobile.

Google also intends to make measuring online-to-offline foot traffic more common so that brands can track their progress, too. In 2014, Google launched Store Visits, a feature that relies, in part, on Google Maps data to help businesses measure the offline impact of online ads placed on Google. On May 24, Google announced the availability of Store Visits to a broader range of advertisers.

It’s no coincidence that the expansion of Store Visits is occurring alongside the disclosure of a more brand-friendly Google Maps. Google not only wants to encourage next moments via advertising, the company wants to make them happen on Google platforms — and Google has the data (from Google Maps) to measure the success of those next moments.

What Should Businesses Do?

My advice to businesses that operate locations is as follows:

  • Set the foundation with location data. You can’t create next moments without first being found. Job One should be making your location data accurate and then sharing that data with Google so that your locations appear when near me searches occur on Google Maps. Treating your location data as a competitive asset requires a strategy and ongoing management, as we discuss in more detail in The CMO’s Guide to Location Data Management.
  • Develop a coordinated paid/organic search strategy. With free real estate on Google Maps and search engine results pages shrinking, brands need to develop a coordinated strategy that allows them to dial up their voice when appropriate and follow through on the increased awareness by making it easy for customers to find your locations. A paid strategy works best when you complement it with a foundation of strong location data. 
  • Be smart about creating next moments. Don’t use promoted content to plaster boring billboards on Google Maps. Winning next moments means creating contextual content such as offers customized by place, season, and the circumstances of the discovery.

As Google enriches company brand pages for Google Maps, businesses should take advantages of the opportunity to create rich, descriptive content and experiences that turns discovery into business. Contact us to talk more.  


May 24, 2016

The Uber Effect: How Can Your Healthcare System Change the Game with Digital

By Julie Piatek

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Is your healthcare system feeling the Uber Effect? Now more than ever, consumers want what they want, and when they want it — which has evolved into a phenomenon known as the “Uber Effect.” The Uber Effect is fundamentally changing the way consumers — your patients — interact with brands, including healthcare systems. Patients are acting as consumers and have high expectations for the care they receive — and that patient journey often begins with a mobile device. In the age of the mobile consumer, healthcare systems need to enhance the patient experience by turning micro moments of discovery into next moments of engagement with location marketing.

On Wednesday, May 18th, SIM Partners sponsored a webinar with the Society for Healthcare Strategy and Market Development (SHSMD) to share how healthcare marketers can transform the patient experience through micro and next moments. “The Uber Effect: How Can You Change the Game with Digital”, was hosted by Amanda Bury, Managing Director, Healthcare, SIM Partners. Amanda shared how the digital disruption of the patient journey has created an opportunity for healthcare providers to acquire new patients, and why it’s critical that healthcare systems consider a “one-to-moment” marketing strategy in a post-digital era. One-to-moment marketing means being visible, relevant, and engaging where and when patients are looking for you in their moments of need.

Amanda also discussed ways healthcare systems can flourish in the age of the mobile consumer by creating stronger relationships at the local level through a moment-based marketing program.

Be Visible in the “Near Me” Moments

Today, one in twenty searches are healthcare related, and patients are turning to search to find what they want, when and where they want it. Not only are patients searching online for their healthcare needs, they are also using their mobile devices to find care closest to them. “Near me” searches have increased 34x since 2011, and 88% of these searches are happening on mobile devices. To win in these “near me” moments, healthcare systems must harness the power of their location data, to be visible when and where patients are looking for care. A comprehensive location data management strategy, as outlined in SIM Partners Healthcare Marketer’s Guide to Location Data Management, is the foundation to being visible in these moments.

Create “Next” Moments of Engagement

Once consumers are able to easily find your facilities and physicians, you need to deliver compelling content and experiences that will accelerate the velocity of the customer journey.

Patients want to know information such as what insurance is accepted, hours and the location the physician is at that day, and the physician’s educational background, etc. Having all this available directly on the physician profile is a critical piece to a successful physician profile. “Next” moment opportunities include physician directories that include insurance information or physician profile pages that patients to schedule appointments right on the page.

Transparency is also key in creating next moments. Mobile consumers are empowered, checking reviews for everything from Uber drivers to physicians. In fact, 45 percent of consumers say they research physicians online before scheduling an appointment, and 20 percent say viewing online reviews is the first step in their search to find a physician.

In the age of the mobile consumer, healthcare marketers can respond to the Uber effect with a location marketing program that relies on location data to drive visibility in the “near me” moments and contextual content that creates “next” moments of conversion. See a replay of the webinar or contact us to learn more.

May 17, 2016

SIM Partners a Finalist in Two Moxie Awards Categories

By Julie Piatek

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SIM Partners has been named a finalist for two categories in Built in Chicago’s fifth annual Moxie Awards. The Moxie Awards recognize the most outstanding companies and individuals in digital, and we’re happy to share that we’ve received two nods for “Best B2B Company,” and “Women in Tech – Tari Haro, CMO.” Voting opened May 17 to the public. When you cast your vote, we hope you’ll consider SIM Partners for the following categories:

Best B2B Company

SIM Partners’ Velocity platform is delivering on the promise of location marketing by turning “near me” moments of search into “next” moments of conversion. With mobile search exploding, SIM Partners has grown new business revenue by 200 percent year over year and continues to pioneer “near me” search marketing.

Women in Tech – CMO Tari Haro

Tari has transformed SIM Partners from a local SEO company into a category leader in location marketing. She has led product innovations, including Velocity Wallet, to connect “near me” searches with store purchases. New business revenue has grown by 200 percent year over year (marketing efforts have influenced 97 percent).

Congrats to our partners Rise Interactive and ReviewTrackers on also being Moxie Awards finalists.

Final award winners are selected by a combination of 50 percent public and 50 percent judges’ votes; and winners are announced June 16th at the Moxie Awards ceremony. Thank you in advance for your vote. To learn more about us contact us, or follow us on Twitter.

May 13, 2016

Google Amplifies Location Marketing with Gboard

By David Deal


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Big things have small beginnings.

On May 12, Google unveiled Gboard, a new keyboard for iOS devices that makes it possible for users to perform Web searches, look for images, and scour the earth for emojis without needing to leaving the keyboard. When you use Gboard, searches are pasted instantly into a text box.
To casual observers, Gboard sounds like another cool function that increases Google’s presence in our everyday lives. But I think Gboard points to a couple of bigger trends that influence location marketing: accelerating the growth of micro-moments and increasing Google’s influence.

Rise of the Instant Micro-Moment

Gboard is an example of how Google is inventing the future by influencing consumer behaviors. In 2015, Google published popular research on the rise of the micro-moment, which Google defines as times when people use their mobile devices to decide what to do, what to buy, and where to go. And those micro-moments increasingly occur in context of near me searches. As Google reported, the number of near me searches has increased 34-fold since 2011, and 88 percent of them occur on mobile devices.

As SIM Partners CMO Tari Haro has noted, micro-moments represent a big shift in the way brands and consumers interact with each other. In the era of micro-moments, consumers accelerate the customer journey down to a single moment of research and decision making how they will spend their time and money. The launch of Gboard takes some friction out of the customer journey.
As Google noted on its blog, Gboard makes it possible to conduct near me searches right from your keyboard and share those results with others without even needing to leave your Google search app. I think it’s telling that on its blog, and in a one-minute video, Google chooses to focus on a search for a local meatball shop to illustrate the power of Gboard: two friends decide on where to grab a meal by doing a search from Gboard and sharing that information right from the Google app on their iPhones. As the video narrator points out, “It’s like having Google search in any app . . . right from the keyboard.”

As SIM Partners Senior Vice President of Product and Technology Adam Dorfman noted in a recent Search Engine Land column, Google realizes that traditional methods of search are giving way to more wide-ranging forms of discovery — and Google intends to be an active participant amid that change.

Battle of the Data Amplifiers

The launch of Gboard also represents something else: Google taking a swipe at Apple. As SIM Partners Vice President of Product Gib Olander discussed in a recent Street Fight column, data publishers such as Google, Apple, Bing, Facebook, Foursquare, and Yelp are becoming more influential as they muscle aside other platforms to capture and share brands’ location data across the digital world where near me micro-moments occur. We call this small group of publishers, along with data aggregators such as Neustar Localeze, “data amplifiers.”

Google is a data amplifier because it not only serves as a platform for search, but it ensures that the brands on the other side of those searches are visible when micro-moments of discovery occur. If your business operates hundreds and thousands of locations, you need to ensure that you share your data with Google to spread to consumers when they use their devices (and features such as Gboard) to figure out what to buy, where to go, and what to do.

But Google isn’t the only amplifier in town. Apple is another one, and Apple continues to extend its reach into search as we have seen with its iOS 9 predictive search feature, unveiled in 2015. With Gboard, Google is finding another way to compete with Apple for search traffic — by acting as a Trojan Horse and embedding itself into consumers’ everyday behaviors on Apple’s own turf, iPhones.

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As Google Principal Engineer Rajan Patel noted on Google’s blog, “iPhone users—this one’s for you. Meet Gboard, a new app for your iPhone that lets you search and send information, GIFs, emojis and more, right from your keyboard.” Within the first two sentences of the post, Google cites the iPhone — making sure we get the message.

And not only does Google become more embedded into our search behavior, it also collects more information from iPhone users whether they are searching or not. Trojan horse, indeed.

What the News Means

The launch of Gboard points to the importance of brands maintaining strong relationships with data amplifiers — not just Google but the other major players, Apple included. When you actively share your data with data amplifiers, you not only make your brand visible where near me searches occur, you also reap more benefits when the data amplifiers unveil innovations such as Gboard.

The news also should remind brands to understand the rise of micro-moments and have a strategy in place to turn those moments of consideration into next moments of purchase. It’s not enough to be present when near me searches occur on mobile devices. To win during those micro-moments, businesses need to be present with content such as mobile wallet offers that give consumers a good reason to visit your location. If you don’t, you’ll lose to someone else who is present at the right place and right time — without the consumer ever leaving an app.

Contact us to discuss how you can win in an era of micro-moments.

May 11, 2016

Why Duplicate Data Is Not Your Real Problem

By Gib Olander

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Businesses worry a lot about publishing duplicate data, but as I discuss in a new Street Fight column, the real problem is publishing inconsistent data. Publishing duplicate information — or information that is exactly like something else — can actually be good for your business by giving you more visibility. On the other hand, publishing inconsistent data, or publishing two different listings that reference the same location, creates confusion for potential customers trying to find you.

As I assert in my column, structuring data so that multiple business identities are conflated into one piece of authoritative location data is the most effective way to address the problem of publishing inconsistent data. It is incumbent upon you, the business, to treat your location data as a competitive asset unleashed across the digital world where people conduct near me searches. Read my post as well as the SIM Partners ebook The CMO’s Guide to Location Data Management, and contact us to talk more.

Google Bets Big on Location Marketing (Again)

By Adam Dorfman

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We’ve been actively following the Google My Business API updates for as long as they’ve been happening, and the recently announced Version 3 API update is no exception. As with the Version 2 update, Version 3 makes it possible for businesses to make a number of updates to their locations which previously needed to be done manually. In addition, the update introduces new functionality that businesses can manage only through the latest version of the API. This announcement should matter to anyone who manages multiple locations as it underscores Google’s commitment to support location marketing through data. And since Google is a market bellwether, the API should impress upon businesses the need to manage location data as a competitive asset.

What’s New

The API supports a number of processes at the local level, which needed to be completed manually previously. For example, a company can select a primary photo for its Google My Business page. Google uses those photos to power its knowledge graph, local finder, and Snack Pack search results, among other places. The API also uses filters to understand which locations have had suggestions made to their information, if any locations have been suspended, and if there are any duplicate listings in GMB. Other processes that can now be managed via the API include:

Transferring locations to different accounts. This could be important for agencies that manage SMBs with a lot of changes in management.

Seeing the status of all locations associated with your GMB account to understand if they are verified or unverified.

Even more exciting are the new functions available to make a business’s location more valuable to people conducting near me searches. Though GMB, businesses can add a deeper layer of location information, or attributes, beyond foundational location data such as the business’s name, address, and phone number. Attributes consist of content details such as the services a business provides and additional detail that may not apply to all businesses, such as the availability of free parking. Whereas foundational data builds an identity for a location, attributes help people conducting near me searches decide whether to visit the location.

The API update also makes it possible for businesses to read and respond to Google reviews through the GMB API. Previously, marketers could pull reviews through the Google Places API, but they could not pull reviews and respond in one place.

What the the API Update Means

Once again, Google is sending a message through its actions: in Google’s world, location marketing is getting bigger and bigger. By now you’ve read the data Google has published about near me searches increasing 34x since 2011. Google is reading not only the data but also the tea leaves and sees location marketing in its future. The GMB API updates continue to show that empowering brands to build a stronger location marketing foundation through data is the key to succeeding in that future. We’ll be talking more about the implications of the GMB API update soon. Meanwhile, contact us to discuss the impact of Google’s latest market-making move on your business.

May 10, 2016

Announcing the Launch of SIM Partners’ Velocity Health

By Amanda Bury


In the age of the mobile consumer, healthcare systems need physician and location data as well as compelling content to attract patients — especially as people use their smart phones to search for physicians nearby. That’s why SIM Partners is excited to announce the launch of Velocity Health, which is the most comprehensive physician and location data management product for healthcare systems.

Velocity Health solves a big challenge vexing healthcare systems: connecting patients with physicians. Most searches for physicians begin online, and, increasingly, they occur on mobile devices. But it’s not always easy for healthcare systems to convert those mobile searches into patient relationships. In fact, with healthcare systems managing a complex web of location data across multiple locations, physician specialties, and service lines, providing the right data at the right time, when near me searches occur, is enormously difficult.

Velocity Health addresses this core challenge by giving healthcare systems a platform for publishing, updating, and sharing their physician data across the digital world so that patients can connect with physicians in the moments that matter: where and when they need care. With Velocity Health, SIM Partners does more than simplify management of location data: we unleash physician and location data as a competitive asset to create patient relationships.

As noted in today’s press release, Velocity Health contains a number of features built off our extensive experience applying data, content, and experiences for brands such as Advocate Health Care, Bellin Health, and Cottage Health. For example, the Physician Directory Solution is a mobile-responsive search tool that connects patients with physicians through elegantly designed physician directories on healthcare systems’ websites. (Our Velocity Health site contains more information on all the features we offer.)

Although we’re formally announcing Velocity Health now, obviously we’ve been creating localized  brands for healthcare systems for quite some time, as our press release attests. We also constantly assess lessons we’ve learned from our experiences and publish our learnings through thought leadership, such as our recently published ebook, The Healthcare Marketer’s Guide to Location Data Management.

I am beyond excited as SIM Partners takes the healthcare experience to the next level with Velocity Health. I encourage you to learn more about Velocity Health, follow our thought leadership on Twitter, and contact us to discuss how we can help you create a stronger brand by connecting patients with your physicians.

May 5, 2016

What the Binary Fountain/Press Ganey Relationship Means to Healthcare

By Amanda Bury


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Location marketing for healthcare systems just got a lot more transparent. Two major healthcare reputation management firms, Binary Fountain and Press Ganey, have formed a relationship that will make patient ratings and reviews stronger and more widespread. As a result, SIM Partners, which recently announced a relationship of our own with Binary Fountain, will integrate even higher-quality patient ratings and reviews as part of the information we publish regularly for healthcare clients through our Velocity Health Solution.

The relationship combines Press Ganey’s patient survey expertise with Binary Fountain’s ability to aggregate patient feedback into reliable physician star ratings and then publish those ratings on practitioner sites. Press Ganey sets the gold standard for collecting patient feedback about their experiences with healthcare systems. The company is well known for applying a high level of integrity in its processes for collecting patient data. On the other hand, Binary Fountain does an excellent job managing the complex process of aggregating patient opinions with careful parameters and distributing that information across physician sites in the form of easy-to-understand star ratings.

Binary Fountain’s reach and reputation inspired SIM Partners to integrate Binary Fountain data with our Velocity Health Solution in order to publish more comprehensive physician data for our healthcare clients. As noted in a recent webinar I hosted with Binary Fountain, healthcare systems need to be more transparent to satisfy more savvy patients who are empowered with digital to make more informed choices than ever before. Patient ratings and reviews are a crucial element of transparency.

The Binary Fountain/Press Ganey relationship means that the SIM Partners Velocity Health Solution will integrate a stronger set of star ratings into the comprehensive physician pages that we manage for our clients. Through the Velocity Health Solution, we not only constantly update physician pages with patient reviews and ratings, we also update pages with location data and deep content. We refer to location data, deep content, and patient reviews/ratings together as the transparency triangle because healthcare systems need all three elements to build stronger brands through transparency.

The relationship also underscores why it is important for a technology provider such as SIM Partners to rely on an open architecture that does not restrict our clients to a proprietary platform. By forming relationships with different publishers and reputation management firms, we can cherry pick the best technologies and expertise instead simply relying on an all-in-one platform. We manage the integration details behind the scenes, making the process easy for the client.

The news should serve as a wake-up call about the importance of patient ratings/reviews in making healthcare systems more responsive through transparency. Contact us to discuss more.

May 3, 2016

SIM Partners Wins Three Stevie Awards

By Jon Schepke


Image Credit: The American Business Awards

At SIM Partners, we are not only building a great company but also an innovative product and an enduring brand. To do those things, you need a strong partnership between your product innovators and marketing teams responsible for making sure your clients and prospects know about your work. Today SIM Partners received strong affirmation that we’re building the kind of brand and business that endures, as we won three prestigious Stevie® Awards in the 14th Annual Business Awards, for the following categories:

Most Innovative Tech Company of the Year (up to 100 employees)
SIM Partners, Bronze Stevie Winner

Marketing Executive of the Year
Tari Haro, CMO, Silver Stevie Winner

Marketing Department of the Year
SIM Partners Marketing Team, Silver Stevie Winner

The American Business Awards are the nation’s premier business awards program. Now in its fourteenth year, the Stevie Award competition was established by the American Business Awards to recognize achievements in every facet of the workplace. Winning three Stevie Awards is quite an accomplishment.

These awards are no accident. Within the past year, we’ve made a concerted effort to build our brand by shining a brighter light on our innovative product and the results we’re achieving for our clients. Our approach has included a number of tactics ranging from PR to thought leadership. And I’m happy to say we’re earning the recognition we’d hoped to achieve. For example, our name is appearing in publications such as Advertising Age, and we’re getting noticed by influencers such as Forrester Research.

And as a company, we’re delivering results. The application of our Velocity platform to support Advocate Healthcare recently won a BIA/Kelsey GOLOCAL Award for surpassing Advocate’s patient acquisition goals. And our product innovations have won two Street Fight Local Visionary Awards in the categories of Best Lead Generation Campaign and Best New Product for Enterprise Brands. The Best New Product for Enterprise Brands award recognized our development of Velocity Mobile Wallet, which helps businesses such as Shoe Carnival turn “near me” mobile searches into “next moments” of customer conversions by sharing mobile wallet offers.

Since our founding in 2006, we have been focused on innovation that drives customer acquisition at scale for multi-location enterprise brands. Now we are earning the reputation to match the work our people do in collaboration with our clients. Today is a day for celebrating the next moment for our brand and business.

May 2, 2016

How to Win Patients through Transparency

By Annie Badeusz

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Transparency is a popular topic in healthcare because of changing patient behavior. Patients are becoming more like consumers in their process of choosing a healthcare provider. And one of the ways healthcare systems can be more responsive to consumer-savvy patients is to be more transparent.

On Thursday, April 28, SIM Partners and Binary Fountain co-delivered a webinar to share tips for how healthcare systems can be more transparent. “How to Win Patients through Transparency”, hosted by Amanda Bury, Managing Director, Healthcare, SIM Partners, and Andrew Rainey, VP of Sales and Business Development, Binary Fountain, discussed a number of ideas, including how being transparent means making details about your physicians more findable and visible through effective physician locator tools and patient ratings and reviews.

Amanda and Andrew explained the importance of acquiring and engaging patients in an era of consumer empowerment, which requires healthcare systems to build trust by providing an unprecedented level of transparency with their physician directories. Three key takeaways included:

Take Inventory of Your Physician Network

Do you have physician profiles for every single doctor in your physician network? In order for physicians to be visible when patients are looking in moments of need, you must first identify any missing profiles and create them. Then comes the shift to transparency. Adding star ratings to optimized physician profiles not only amplifies the patient experience, but also leads and guides them into making a decision in selecting a provider. More and more healthcare systems are finding that adding transparency in physician profiles is leading to patient conversion.

Assess the Transparency Level of Both Content and Your Location Data

In order to assess the transparency level of your content and location data, healthcare systems must identify any gaps they may have such as inadequate reviews, ratings, or missing information. The first step in this process is making sure all of your location data assets are being properly distributed across the local ecosystem. Having the correct name, address, phone number, and other physician information will not only help increase visibility, but will also increase transparency with patients knowing they can rely on the data and know it is accurate.

Make Patient Survey Data More Meaningful to the Patient

Transparency is an important factor in the overall consumer choice. Healthcare systems lose credibility if every review has a five star rating. The ideal average star rating is between a 4.2-4.5 on a 5 point scale. Once reviews are published, you need to stay on top of the survey data and establish key performance indicators. Doing so will help you actively monitor and improve from a search visibility perspective and overall marketing perspective. Reporting on success of survey data is important both internally and externally, to both patients and physicians.

Amanda and Andrew concluded with the following next steps:

  • Ensure physicians profiles are visible to consumers in the “near-me” moments of need. Having physician star ratings and reviews will amplify the patient experience and guide patients during the decision-making process.
  • Make sure your location data assets are being properly managed, distributed, and monitored across the local ecosystem.
  • Establish trust with patients through more transparent physician pages that feature ratings and reviews.

The webinar was especially timely in the wake of a recently announced partnership between SIM Partners and Binary Fountain. To learn more about the relationship between location data health and transparency, check out The Healthcare Marketer’s Guide to Location Data Management or contact us.