How are you using paid media to enhance your online marketing strategy?
Recently, the Health Management Academy published a white paper, outlining the importance of physicians cultivating their online profiles more carefully and effectively. This is particularly important now, when consumers are evaluating physicians in a more critical and well-informed manner. And patients are doing this on their mobile devices.
Measuring the effectiveness of your mobile web pages is based on traffic and conversions. By utilizing paid media and breaking it down into two principles that go hand in hand, search intent and shortening the conversion path, you’re creating more specific opportunities from your web pages and in turn your brand to succeed.
For more insight, check out Maximizing Paid Media for Physician Pages written by J.D. Blue, a Paid Media Account Manager at SIM Partners.