Northern Trust

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Northern Trust wanted to enhance their local search presence and drive visibility at scale for 97 locations in 17 countries around the world. To do this, they needed a holistic local search strategy that included listing management and optimized location pages, as well as moderated publishing, enhanced security features, and archiving capabilities that would stand up to the highly regulated financial industry. With SIM Partners’ Velocity, Northern Trust now delivers contextually relevant and compliant-friendly local content that is optimized for search and visible where and when customers are looking for them.