When Google unleashed its Pigeon update months ago, my colleagues at SIM Partners and I agreed that it would take some time before we could assess Pigeon’s impact on brands. Since then, using the Velocity platform, we have researched its effect on clients and have learned that Pigeon has a number of implications for brands. Studying 5,000 location pages across several industries, we wanted to know how Pigeon affects crucial factors such as website traffic and ranking performance among businesses that depend on local listings. I discuss the results of our study in my new byline for Search Engine Land and encourage you to read our findings and let us know how Pigeon is affecting your brand. Read the article here!
This week our Team Member Spotlight features Annie Badeusz, our Sales Support Administrator!
Who in your life has influenced you the most? How did they do it?
The people in my life who influence me most are definitely my parents. They taught me from an early age you need to work hard and put yourself out there to get where you want to go.
If you could buy one thing to complete your home, what would it be?
If I could buy one thing to complete my home it would be a Bath & Body Works 3-wick “Leaves” scented candle. Go get one and thank me later.
Why do you like working at SIM Partners?
My favorite thing about working at SIM is knowing that your work has an impact. Every day working here is different, it’s a great learning environment full of challenges. Everyone here works so hard at what they do and they enjoy it which is great to be a part of.
This week our Team Member Spotlight features Neal Deters, our Local Search Marketing Associate.
1. What do you feel is the most enjoyable way to spend $25? Why?
The most enjoyable way to spend $25 for me would be going to the movies. I watch a lot of TV shows and Movies in my free time, but going to the actual movies with friends is always the most fun.
2. If you could travel back in time to any specific event or era, where would you go and why?
If I could travel back in time, I would go back to the early 90’s during the rise of the commercial Internet. I have always grown up with the Internet around me, but have never quite fully understood the impacts it had early on in people’s lives. Seeing that unfold would be very amazing to witness.
3. What is your favorite part about working at SIM Partners?
My favorite thing about working at SIM is the ability to work with so many different departments to create a positive impact for all of our clients. Everyone at SIM cares deeply about giving clients the best possible service and that is something I truly admire.
2013 was another huge year for technology, with the creation of wearable devices such as smart watches and Google Glass, the announcement of Amazon’s drone delivery service (which they hope to launch sometime in 2016), medical technology advancements and many other exciting developments.
So what will 2014 bring? It’s hard to say for sure, but here are some of our predictions…