Blog

September 15, 2016

The Growing Importance of Data Attributes

By Gib Olander

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A business’s data attributes are increasingly important to help consumers decide whether to visit your location during micro-moments of discovery. Data attributes consist of descriptive data elements that distinguish your location from your competitors, such as whether your location is accessible or has free parking.

In my most recent Street Fight byline, I discuss how recent industry developments such as the rise of voice search make data attributes power the long tail of local search.

Need help getting started with a location data management program and managing data attributes? Contact us; we’d love to discuss.