Blog

December 13, 2016

Giving Back in 2016

By Jon Schepke

toys-for-tots-blogpost

Giving back is important to everyone at SIM Partners. One of the best ways we can give is through our work. In that spirit, I am proud of the way SIM Partners has rallied around an important charity, the Marine Toys for Tots Foundation.

Toys for Tots has been distributing toys to needy children for decades. In 2015, Toys for Tots distributed 18 million toys to 7 million children throughout hundreds of drop-off locations in the United States. As announced December 13, SIM Partners has made it easier for toy donors to find drop-off locations.

The improved functionality supports the mission of the Toys for Tots program, which collects new, unwrapped toys and distributes those toys as Christmas gifts to less fortunate children in the community in which a Toys for Tots campaign is conducted. In 2015, Toys for Tots distributed 18 million toys to 7 million children.

Through our pro bono work, we have designed for the Toys for Tots website a locator tool that emulates the best store locators you find on retailer sites. The locator gives donors a map-based drop-down menu with essential location data for the closest brick-and-mortar drop-off centers. By making the search for locations easier through our Velocity platform,  we’re connecting more donors with needy children.

Our collaboration with Toys for Tots is part of our Give Back program, through which the company performs community-service projects. Throughout 2016, our people gave back in many ways. For example, in 2016, our employees donated their time to the Greater Chicago Food Depository and the Green Star Movement — important community outreach programs that make Chicago a better place by giving to those in need (via the Greater Chicago Food Depository) and inspiring students through art (via the Green Star Movement).

Thank you to all the SIM Partners employees who give. You make all the difference.

September 15, 2016

The Growing Importance of Data Attributes

By Gib Olander

screen-shot-2016-09-15-at-10-08-46-am

 

A business’s data attributes are increasingly important to help consumers decide whether to visit your location during micro-moments of discovery. Data attributes consist of descriptive data elements that distinguish your location from your competitors, such as whether your location is accessible or has free parking.

In my most recent Street Fight byline, I discuss how recent industry developments such as the rise of voice search make data attributes power the long tail of local search.

Need help getting started with a location data management program and managing data attributes? Contact us; we’d love to discuss.