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	<title>SIM Partners</title>
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		<title>Understanding Yahoo! Local to Improve Your Business Listings</title>
		<description><![CDATA[According to the latest publication from comScore, an internet marketing research company that collects data about online user behavior, Yahoo! holds about 14.1% of the total Core Search Market. Yahoo! is currently ranked third, after Google and Bing, in total search queries. In addition to being one of the top three search engine powerhouses, Yahoo!’s [...]]]></description>
		<link>http://www.simpartners.com/understanding-yahoo-local-to-improve-your-business-listings/</link>
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		<title>Preparing Your Brand For SoLoMo Success</title>
		<description><![CDATA[For large national brands with an extensive local footprint, the ever-evolving online social/local/mobile (SoLoMo) search landscape is daunting. Often, things change so quickly that keeping one’s balance is impossible. When you are working at scale, any wrong step can trigger ramifications that could span years. Execute a poorly thought through marketing strategy, and you could [...]]]></description>
		<link>http://www.simpartners.com/preparing-your-brand-for-solomo-success/</link>
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		<title>Observations on Google’s New SERP</title>
		<description><![CDATA[In a blog post yesterday, Mike Blumenthal pointed out that Google has reduced the presence of Google Places results, on their SERP, from the fairly standard 7-pack to a 3-pack. The change was first noticed about 2 weeks ago for a select group of keywords, but most viewed this as a one of Google’s standard [...]]]></description>
		<link>http://www.simpartners.com/observations-on-google%e2%80%99s-new-serp/</link>
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		<title>If You&#8217;re A Business, It&#8217;s Now Time To Start To Care About Google+</title>
		<description><![CDATA[If You Do Not Engage Now, Your Customers May Already Be Choosing Your Competitors. In case you missed it, there was a big announcement this week about the Google search results and how Google is capitalizing on their own Google+ Product. Some of you may be thinking, so what? Just another Google change right? Wrong. [...]]]></description>
		<link>http://www.simpartners.com/if-you-are-a-business-its-now-time-to-start-to-care-about-google/</link>
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		<title>National Brand Checklist For Local Search Marketing</title>
		<description><![CDATA[In the past, mass media and traditional print advertising were enough to draw consumers toward a national brand’s local store or service. Today, however, 90 percent of consumers use search engines when researching products or services in their local area (BIA/Kelsey study). Google appears to have noticed the change in search behavior, and in October, [...]]]></description>
		<link>http://www.simpartners.com/national-brand-checklist-for-local-search-marketing/</link>
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		<title>Adwords Express Roll-out: Bridging the Gap Between Corporate and Local Marketers</title>
		<description><![CDATA[Last Friday, Google released Adwords Express functionality to all bulk imported listings. Before then, Adwords Express was only available to business listings that had manually verified their listings (via phone or postcard) while businesses that used bulk verification needed to rely on Adwords local extensions to advertise locally. This roll-out is surprising for two reasons: [...]]]></description>
		<link>http://www.simpartners.com/adwords-express-roll-out-bridging-the-gap-between-corporate-and-local-marketers/</link>
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		<title>Google Places adds &#8220;Attraction Link&#8221;</title>
		<description><![CDATA[Google has rolled out a new function to their Maps and Places pages on December 12th, which we’re calling the Attraction Link. The Attraction Link is an anchor text link for a nearby attraction (example “Chicago O’Hare International Airport”) that directs the searcher to the attraction’s Google Places Page. This link appears on Google Maps [...]]]></description>
		<link>http://www.simpartners.com/google-places-adds-attraction-link/</link>
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		<title>Google Places: Verification Methods and Pitfalls</title>
		<description><![CDATA[Currently, Google Places offers three methods of business verification: phone, postcard, and bulk import. Often, the phone and postcard will be lumped into one larger group called “Manual Verification,” because the verification process includes obtaining and inputting a unique PIN for each location that needs to be verified. In this first entry on Google Places [...]]]></description>
		<link>http://www.simpartners.com/google-places-verification-methods-and-pitfalls/</link>
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		<title>Get Rich (Media) or Die Trying (Part 2 of 2)</title>
		<description><![CDATA[If you’d like to keep your product or service as professional &#038; as serious as possible, there are other ways to utilize video campaigns without humor…. just don’t expect to compete with Keyboard Cat. Online video campaigns, if optimized and strategized properly can accomplish a lot in a LOCAL market using optimization, frequency of content [...]]]></description>
		<link>http://www.simpartners.com/get-rich-media-or-die-trying-part-2-of-2/</link>
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		<title>Get Rich (Media) or Die Trying (Part 1 of 2)</title>
		<description><![CDATA[It’s the Season for Budgeting and since most businesses have been spending the last month or so figuring out their 2012 marketing allocations, I’m confident one topic has repeatedly been up for debate: Online Video Campaigns. With YouTube boasting a whopping 490 million viewers every month, it is a landscape that advertisers can no longer [...]]]></description>
		<link>http://www.simpartners.com/get-rich-media-or-die-trying-part-1/</link>
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