Photo credit: Apple
The Apple Watch has landed, ushering in a shift in consumer behavior. Booking hotel rooms, sending emails and making payments can all be done from a device worn on one’s wrist. The Apple Watch is not only fashionable, it’s convenient. And as my latest Search Engine Watch column discusses, the Apple Watch also creates more opportunities for marketers to compete more effectively with local marketing, and, ultimately, proximity marketing. My column shares ways marketers should prepare for the impact of the Apple Watch on their brands. One thing is clear: the Apple Watch allows brands to connect with their customers while they are on the go. What other opportunities do you see the Apple Watch bringing? Connect with us. We would love to discuss.