Google My Business (GMB) has always played a big role for companies establishing their presence in other areas of Google like maps, knowledge panel and organic search. Of course getting listed in the local snack pack for relevant searches is the most desired result. More recently GMB has gained extremely important role in the measurable results location search marketing can deliver. Google has provided businesses more tools to manage and measure the success of their local marketing efforts — even more so with the recent API v.4 roll-out. The progression of the GMB API empowers businesses to elevate and measure the value of local search marketing.
Read Jon Schepke’s new Street Fight column which discusses recent Google My Business innovations helping to transform local search marketing and encourages businesses to embrace the value of local marketing.