Good news for brands: Google appears to be testing a better way to display your photos in Google My Business listings. Consequently, optimizing your Google My Business Listings with visual content is more important.
When the new Google Snack Pack update rolled out last month, one of the more obvious issues was the way in which brands’ visual content was displayed. When users clicked through to the Local Finder (the “more results” options below the three snack pack result) they were presented with Google My Business photos that were awkwardly cropped (see below). Many profile photos were only displaying people’s eyes and ears.
Seeing as how poorly cropped images is not the most optimal way for brands to appear in search results, many Google My Business brands questioned whether it was worth their time to upload photos or even optimize their Google My Business listings with the elimination of Google+ links within listings altogether.
In an effort to correct this poor user experience, Google appears to be testing a new type of photo display. Profile photos for a select handful of Google My Business listings are now displaying alongside a second street view photo, which provides a more visually appealing experience.
With this update to photos, optimizing your Google My Business listings becomes increasingly more important. As we’ve previously noted, optimizing all possible data points within your Google My Business has always been important. While you may not have wanted your eyes and ears as your main photo a month ago, it’s time to rethink your overall Google My Business strategy and start optimizing.