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Google My Business Updates its Interface

By October 7, 2015 No Comments

Last week, Google My Business (GMB) made updates to its dashboard. The improvements of the user interface give the GMB dashboard a new look and feel that better organize a business’s GMB pages. Google’s Community & Social Media Manager, Marissa Nordahl made the announcement in a Google product forum:

“Merchants with multiple locations or Google+ brand pages will see an updated management experience with two tabs: one for “Locations” and another for Google+ “Brand Pages” where you can view your listings or pages in either a card or a list format.

In the newly added card view users can easily manage the content of their pages. In addition, the new interface allows users to configure how many cards they would like to view at one time. Furthermore, users can now view their location to see how the selected listing is performing in search. All of the above coupled with the addition of breadcrumbs as well as improvements to primary navigation makes for a cleaner, neater experience.

The update of the Google My Business interface reinforces the fact that Google is only going to improve their technology in the coming years. Below is a highlight of the updates:

  • Display Locations or Pages in a card view or a list view.

Screen Shot 2015-10-07 at 10.31.53 AM

  • View Locations or Brand Pages.

Screen Shot 2015-10-07 at 10.32.28 AM

  • Easily return to the lists of locations that you manage at the top of GMB page.

Screen Shot 2015-10-07 at 10.33.04 AM

  • Jump to Edit Info, Insights, Reviews, and Photos on individual listings.

Screen Shot 2015-10-07 at 10.33.40 AM
Additionally, the Google My Business interface has several additions to the contextual menu which allows users to:

  • Access GMB features
  • Contact Google support
  • Add Brand Pages
  • Add managers to listings

A “to do list” in the contextual menu informs users which listings still need to be verified, which ones have data conflicts, or which are missing store codes.

Overall, Google’s new update makes it easier to access multiple locations and navigate the dashboard’s primary features. The new improvements make for a heightened user experience. Utilizing Google My Business is one of the most effective ways for a business, brand, or organization of any size to manage their online presence with Google.

 

 

Kyle Murray

Author Kyle Murray

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