Google has rolled out a new function to their Maps and Places pages on December 12th, which we’re calling the Attraction Link. The Attraction Link is an anchor text link for a nearby attraction (example “Chicago O’Hare International Airport”) that directs the searcher to the attraction’s Google Places Page. This link appears on Google Maps listings and Place Pages for nearby businesses.
Of the many issues with Google’s approach to cross-linking these businesses with nearby attractions, our biggest concern is that the Attraction Link is more eye-catching and closer to the business name than the businesses’ actual url link. This is surely going to cause some confusion for the average searcher when looking for local businesses.