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July 26, 2017

How local players can stay competitive in an Amazon world

In recent weeks, Amazon has been entering businesses ranging from home furnishings to banana distribution to grocery stores. It has seemingly triggered the rise of an entire on-demand economy in which people can order what they want and when they want it without having to pay a premium for convenience and speed. Amazon continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon is there.

If it seems like no company is safe from on-demand disruption, it’s because no company is safe. That said, some businesses stand a better chance than others to counter the on-demand tide. Check out my new column, Three ways local businesses can can survive the on-demand threat, on Marketing Land, where I break this down into: convenience & cost, high touch, and an experience.

If you have questions about my column and would like to to know how SIM Partners can help you, please contact us.

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