In recent weeks, Amazon has been entering businesses ranging from home furnishings to banana distribution to grocery stores. It has seemingly triggered the rise of an entire on-demand economy in which people can order what they want and when they want it without having to pay a premium for convenience and speed. Amazon continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon is there.
If it seems like no company is safe from on-demand disruption, it’s because no company is safe. That said, some businesses stand a better chance than others to counter the on-demand tide. Check out my new column, Three ways local businesses can can survive the on-demand threat, on Marketing Land, where I break this down into: convenience & cost, high touch, and an experience.
If you have questions about my column and would like to to know how SIM Partners can help you, please contact us.