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February 4, 2016

Location Marketing Wins at Super Bowl 50

Screen Shot 2016-02-04 at 11.16.53 AM

Image Credit: Levi Stadium

Super Bowl 50 is just days away, and Levi’s Stadium is Santa Clara, California, is hosting the techiest Super Bowl ever. The $1.2 billion stadium is also a location marketing powerhouse.

Levi’s Stadium has technology that will enhance the way attendees experience the game, ranging from the use of their phones as tickets to ordering concessions from their seats — and the experience is centered on mobile.

In my latest AdvertisingAge columnI discuss how Levi’s Stadium is a great example of combining data and experience to master location marketing.

What are your favorite examples of great location marketing that incorporates mobile? Connect with me — I’d love to discuss.

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