Premier Gourmet Gift Retailer to Enhance Mobile Search Experience to Boost Sales in 2016
CHICAGO (December 8, 2015) – SIM Partners (www.simpartners.com), a leading provider of location-based marketing technology, today announced that Harry & David has chosen its local marketing automation platform, Velocity, to boost retail store sales in 2016 by enhancing the mobile search experience.
Harry & David, America’s premier choice for gourmet gifts, will rely on Velocity to manage its local search marketing efforts by making its location data and contextual content scalable, accessible and actionable across the discovery ecosystem. With Velocity, Harry & David will be able to easily manage and distribute its store location data, which will ensure that information about its retail stores is accurate and visible in local and mobile search results. Through Velocity’s location publishing capabilities, Harry & David will attract more shoppers by optimizing its store locator and location pages for mobile search. The location pages will feature customized content and offers for each Harry & David retail store.
“Since 1934, Harry & David has been committed to providing premium quality products and excellence in every way — that commitment extends across our line of gourmet gifts as well as across the customer experience,” said David Mathews, Senior Vice President Marketing, Harry & David. “Velocity will help us apply our high standards of quality across the customer journey, which today most often begins with mobile search.”
According to recently released Google data, “Words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year, with 80 percent occurring on mobile devices. With Velocity, Harry & David will not only be more visible when “near me” queries occur on mobile devices, but its store information will be more relevant and accurate.
“SIM Partners is thrilled that Harry & David has joined our growing portfolio of retail leaders,” said Jon Schepke, CEO, SIM Partners. “With SIM Partners’ Velocity, Harry & David will convert more shoppers into customers by elevating the visibility of all its locations across the mobile ecosystem.”
For more information about SIM Partners and its Velocity platform, visit www.simpartners.com.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For nearly 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. Most notably, 1-800-FLOWERS.COM, Inc. was recognized as one of Internet Retailers Top 300 B2B e-commerce companies. In addition, 1-800-FLOWERS.COM was recently named in Internet Retailer’s 2016 Top Mobile 500 as one of the world’s leading mobile commerce sites. The company was included in Internet Retailer’s 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-FLOWERS.COM was named a winner of the “Best Companies to Work for in New York State” award by The New York Society for Human Resource Management (NYS-SHRM). 1-800-FLOWERS.COM was awarded the 2014 Silver Stevie Award, recognizing the organization’s outstanding Customer Service and commitment to our 100% Smile Guarantee®. 1-800-FLOWERS.COM received a Gold Award for Best User Experience on a Mobile Optimized Site for the 2013 Horizon Interactive Awards. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- Baskets.com® (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman’s® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.