Press Releases

December 8, 2015

Harry & David® Selects SIM Partners’ Velocity Platform

By Ashley Sandal

Premier Gourmet Gift Retailer to Enhance Mobile Search Experience to Boost Sales in 2016

CHICAGO (December 8, 2015) – SIM Partners (, a leading provider of location-based marketing technology, today announced that Harry & David has chosen its local marketing automation platform, Velocity, to boost retail store sales in 2016 by enhancing the mobile search experience.

Harry & David, America’s premier choice for gourmet gifts, will rely on Velocity to manage its local search marketing efforts by making its location data and contextual content scalable, accessible and actionable across the discovery ecosystem. With Velocity, Harry & David will be able to easily manage and distribute its store location data, which will ensure that information about its retail stores is accurate and visible in local and mobile search results. Through Velocity’s location publishing capabilities, Harry & David will attract more shoppers by optimizing its store locator and location pages for mobile search. The location pages will feature customized content and offers for each Harry & David retail store.

“Since 1934, Harry & David has been committed to providing premium quality products and excellence in every way — that commitment extends across our line of gourmet gifts as well as across the customer experience,” said David Mathews, Senior Vice President Marketing, Harry & David. “Velocity will help us apply our high standards of quality across the customer journey, which today most often begins with mobile search.”

According to recently released Google data, “Words like ‘near me,’ ‘closest,’ and ‘nearby’ are increasingly common across the billions of queries” on the search platform each month. In fact, Google search interest in “near me” queries has increased 34 times since 2011, and nearly doubled in the last year, with 80 percent occurring on mobile devices. With Velocity, Harry & David will not only be more visible when “near me” queries occur on mobile devices, but its store information will be more relevant and accurate.

“SIM Partners is thrilled that Harry & David has joined our growing portfolio of retail leaders,” said Jon Schepke, CEO, SIM Partners. “With SIM Partners’ Velocity, Harry & David will convert more shoppers into customers by elevating the visibility of all its locations across the mobile ecosystem.”

For more information about SIM Partners and its Velocity platform, visit

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