Launches Healthcare Marketer’s Guide to Location Data Management
CHICAGO – March 22, 2015 – To support growing demand for location data management solutions in the healthcare industry, location marketing technology leader SIM Partners (www.simpartners.com) announced today Amanda Bury has been named managing director of healthcare.
As managing director of healthcare at SIM Partners, Bury will lead client growth strategies and industry-related product developments to transform the customer journey and drive patient acquisition for healthcare systems across multiple locations and physician networks. SIM Partners’ local marketing automation platform, Velocity, maximizes digital marketing results for healthcare systems by managing, distributing, and monitoring location data and content at scale.
With SIM Partners since 2014, Bury has helped clients such as Advocate Health Care transform their business by combining location data with contextual content to be visible, relevant, and engaging when and where patients are looking for care. Within just 90 days after launching on Velocity, traffic to Advocate physician pages increased by 82 percent, resulting in a significant increase in new patient form submissions on their physician profile pages.
“The healthcare industry continues to embrace a new world defined by patients who act like empowered consumers, researching, considering, and choosing doctors based on a complex set of factors,” said Mayura Kumar, director of digital strategy, Advocate Health Care. “Amanda is a true strategic partner to our team — she brings a deep understanding of how digital plays a role in this new patient journey, as well as how healthcare systems can harness technology like Velocity to be there when and where patients are looking for care.”
Under Bury’s leadership, SIM Partners has grown its portfolio of healthcare clients as well as gained recognition in the industry. Most recently, the company launched The Healthcare Marketer’s Guide to Location Data Management, to help healthcare systems harness the power of their location data to attract patients during “near me” searches along the patient journey. Bury is an avid blogger, she has been published in Med City News and Medical Practice Insider, and has presented at industry conferences such as HCIC, the Healthcare Internet Conference and Physicians and Strategies Summit.”
“Patients are increasingly using both mobile and desktop devices to find local providers, and healthcare systems need to be present when those “near me” moments of interest happen,” said Jon Schepke, CEO, SIM Partners. “Amanda’s combined experience in digital, search, and healthcare make her a natural fit to lead our growing healthcare practice.”
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About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable, to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based offers to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.
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