Partnership Combines Location Marketing with Transparency to Drive Patient Acquisition at Scale
CHICAGO – April 5, 2016 – Location marketing technology leader SIM Partners (www.simpartners.com) announced today a partnership with patient feedback management provider Binary Fountain® (www.binaryfountain.com), giving healthcare marketers an integrated solution to drive patient acquisition through increased search visibility and greater transparency.
“Now more than ever, consumers expect to find what they want where and when they want it — and that is no different with patients searching for care,” said Jon Schepke, CEO, SIM Partners. “This partnership combines the power of location data with contextual content and reviews to drive visibility, relevance, and engagement at scale for healthcare systems — ultimately increasing patient acquisition.”
SIM Partners’ location-based marketing platform, Velocity, now seamlessly integrates with Binary Fountain’s transparency solution, Binary Star Ratings, to offer a complete, top-tier solution for healthcare marketers. This partnership allows healthcare providers to increase the visibility of physicians and locations across the patient journey by leveraging Velocity’s industry-leading Location Data Management and physician directory solutions, while establishing credibility with potential patients by leveraging Binary Fountain’s proprietary star ratings and reviews.
“Healthcare providers are increasingly recognizing the need to better engage healthcare consumers at a key stage in their patient journey – choosing a physician,” said Ramu Potarazu, president and CEO of Binary Fountain. “Binary Fountain’s and SIM Partners’ hyper-local and transparency solutions are empowering these providers to meet this need with a convenient, integrated solution.”
When customers log into Binary Fountain’s platform they will see Velocity’s Location Data Health reporting. This proprietary scoring algorithm provides marketers insights into the accuracy and health of their listings, so they can proactively manage their physician data to better reach potential patients where and when they are looking for care.
Binary Star Ratings leverages provider patient experience surveys, from Consumer Assessment of Healthcare Providers and Systems (CAHPS) and other sources, turning responses into reviews and ratings for publishing onto physician directory pages. The solution helps improve search results on Google and demonstrate provider commitment to transparency by publishing all patient feedback.
SIM Partners’ Velocity platform automates and scales location-based marketing efforts including managing, distributing, and monitoring location and physician data. The platform also creates engaging local experiences through the creation of location and physician pages that engage searchers and move them to convert. SIM Partners’ expertise in location data management, combined with Binary Fountain’s specialty in reviews and ratings, gives customers actionable insights into their local presence and additional assets to better serve and attract patients.
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About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable, to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based offers to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.
About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Our solution suite is built around a proprietary healthcare-centric Natural Language Processing engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip our customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative reputation management solutions. For more information, visit www.binaryfountain.com or e-mail firstname.lastname@example.org.
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