Press Releases

August 18, 2016

SIM Partners and Shoe Carnival Named a “Mobile Search” Finalist in the MMA 2016 Global Smarties™ Awards

By Julie Piatek

CHICAGO – August 18, 2016 – Location marketing technology leader SIM Partners ( and national retailer Shoe Carnival have been named a finalist in the Mobile Marketing Association (MMA) 2016 Global Smarties™ Awards.

The MMA’s prestigious Smarties Awards are the only mobile marketing awards honoring innovation, creativity, and success on a global scale, highlighting the teams and technologies that are pushing the boundaries of mobile marketing to reach and engage with consumers. SIM Partners’ “Velocity Wallet Turns ‘Near Me’ Searches into In-Store Purchases” for Shoe Carnival” was one of only two finalists in the “Mobile Search” category.

Shoe Carnival leveraged SIM Partners’ Velocity to drive in-store traffic and sales by scaling their local marketing efforts to drive mobile visibility, relevance, and engagement across 400+ stores. By combining a mobile search marketing program with mobile wallet offers, Shoe Carnival connected with consumers in their moments of need and turned “near me” moments of intent into “next” moments of conversion that led to increased sales.

“To be a finalist for a global award like the MMA Smarties is an honor and a testament to SIM Partners’ ability to deliver on the promise of location marketing for brands and consumers alike,” said Jon Schepke, CEO, SIM Partners. “In the age of the mobile consumer, it’s all about turning ‘near me’ moments of search into ‘next’ moments of conversion to enhance the customer experience as well as drive results — from search to store.”

The MMA Smarties Awards is the latest in a string of awards for SIM Partners, including being named the “Best Location Marketing Platform,” in the Digiday Signal Awards, and a BIA/Kelsey GOLOCAL Award for excellence in generating sales revenue for clients.

The finalists and winners will be honored at the annual Global Smarties Celebration of Talent, on September 26, at Pier Sixty in New York City during the MMA’s SM2 Innovation Summit.

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of moderately priced dress, casual and athletic footwear for men, women and children with emphasis on national and regional name brands. As of August 17, 2016, the Company operates 413 stores in 35 states and Puerto Rico, and offers online shopping at Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival’s press releases and annual report are available on the Company’s website at

About SIM Partners

SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit