Inaugural Awards Honor Top Innovators in Hyperlocal Marketing Industry
Chicago, Ill. – October 21, 2015 – On Tuesday afternoon at the 2015 Street Fight Local Data Summit in New York, SIM Partners, a leading provider in location-based marketing technology, was recognized with two Street Fight Local Visionary Awards: Best New Product for Enterprise Brands and Best Lead-Gen Campaign.
The inaugural awards recognize the achievements of individuals, brands, and technologies whose contributions are moving the local digital marketing industry forward. SIM Partners took home two of the eight awards given.
Best New Product for Enterprise Brands – Velocity Wallet
SIM Partners’ Velocity Wallet turns “near me” searches into in-store purchases by engaging customers with compelling messages and offers that help accelerate their journey through the conversion funnel. With Velocity Wallet, multi-location enterprise marketers:
- Close the loop from search to store, by driving in-store traffic promoting coupons and offers on location pages
- Increase store visits and sales by scaling messages and notifications based on proximity within and/or around defined locations (via GPS and/or beacons)
- Reach consumers using both Apple Wallet and Google Wallet
Best Lead-Gen Campaign – Advocate Health Care
Advocate selected SIM Partners’ local marketing automation platform, Velocity, to transform the patient journey by being visible, relevant, and engaging where and when patients were looking for a physician. Within just 90 days after launch, traffic to Advocate physician pages increased by 82 percent and on average, approximately 13 percent of mobile traffic is resulting in call conversions. As a result of implementing Velocity, Advocate saw a significant increase in new patient form submissions on their physician pages.
“A disruption has been taking place in local, with thousands of companies and individuals producing some very exciting, groundbreaking digital solutions that create new ways for local businesses to connect with local consumers,” said Laura Rich, CEO of Street Fight. “We have been celebrating these developments since 2011, and we’re thrilled to now specifically recognize some of the outstanding products and services in the marketplace.”
“Location-based marketing has become vital to brands as 80 percent of purchases are made within a 15-mile radius of a consumer’s home. At the core of it all is location data management, which allows brands to be present in “near me” searches and deliver contextually relevant experiences to the customer,” said Jon Schepke, SIM Partners CEO. “This award validates SIM Partners’ commitment and approach to helping its customers not only increase traffic to their locations, but convert sales through innovative technology.”
Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce, and technology. For a complete list of Street Fight Local Visionary Award winners visit www.streetfightmag.com.
About Street Fight
Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a daily industry newsletter, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com or contact us directly at firstname.lastname@example.org.