Healthcare Marketers Will Learn How to Combine Location Data With Contextual Reviews and Ratings to Connect With Patients
CHICAGO (January 26, 2016) — SIM Partners, a leading provider of location marketing technology, and reputation management company ReviewTrackers will hold a webinar on Thursday, Feb. 4, at 2 p.m. CST to discuss how healthcare systems can be more visible, relevant, and engaging through a strong local marketing program that harnesses the power of location data in combination with physician reviews and ratings.
The webinar, “Take Ownership of Customer Reviews and Ratings,” will show healthcare marketers how to transform the patient journey by combining physician reviews and ratings with a comprehensive location data management strategy. Harnessing the power of physician data will make healthcare systems visible in the moments where and when patients are looking for care. Providing contextual content, such as physician reviews and ratings, will make it possible for healthcare marketers to create the “next” moments of conversion along the patient journey, which most often begins with search.
During the webinar, Amanda Bury, SIM Partners’ Managing Director of healthcare, and ReviewTrackers’ Account Manager Emily Carl will provide a two-pronged approach for making physician reviews and ratings more visible and useful in context of a local marketing strategy that is fueled by location data management. The webinar will also discuss how healthcare systems can manage their reputations across individual locations and popular third-party review sites.
“In an era of patient transparency, healthcare systems can be more responsive and build their brands by taking ownership of their location data with a strategy that includes management of physician reviews and ratings,” Bury said. “Publishing helpful reviews is not the answer in and of itself; sharing findable reviews in context of a strong approach to location data is crucial.”
Carl added, “Nearly eight out of 10 consumers now begin their healthcare search online, and 45 percent look at reviews before scheduling an appointment. Harnessing the power of ratings and reviews is no longer an option but a must-do for serious healthcare marketers.”
Webinar attendees will learn practical next steps for managing, collecting and publishing reviews and ratings and approaches for making the information findable by managing location data more effectively.
The hour-long webinar is free to attend and recommended for marketers representing multi-location medical enterprises. Register to attend the webinar — or view the replay — here, or follow along on Twitter using the hashtag #ReviewPower.
About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands from multiple industries at a local level. In the healthcare industry, Velocity makes location data actionable and local content scalable to drive patient acquisition for healthcare systems across multiple locations and physician networks. With Velocity, healthcare systems can create location-based content to turn “near me” mobile searches into offline visits. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based strategies that help healthcare systems manage the patient journey effectively. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.
Founded in 2012 by digital marketer Chris Campbell, ReviewTrackers is an award-winning software company that provides data and technology for tens of thousands businesses looking to monitor their reviews across all major review sites, manage their business reputation, and understand their customers. ReviewTrackers empowers enterprise-level businesses with a powerful, easy-to-use software to help them leverage review data, interpret customer insights, build brand reputation, improve market vision, and maximize performance where it counts. The company is headquartered in Chicago and currently employs 30+ full-time staff. For more information, visit www.reviewtrackers.com.