When VITAS Healthcare® was going through a rebranding, they wanted to ensure their new name could be found in local search results as quickly and seamlessly as possible. By leveraging Velocity, VITAS Healthcare was able to cleanse, standardize, claim, and distribute rebranded business data for 150 locations to hundreds of local directories and publishers. Additionally, Velocity was able to improve their data health score by 25 percent and effectively distribute the VITAS Healthcare name within 30 days.
Northern Trust wanted to enhance their local search presence and drive visibility at scale for 97 locations in 17 countries around the world. To do this, they needed a holistic local search strategy that included listing management and optimized location pages, as well as moderated publishing, enhanced security features, and archiving capabilities that would stand up to the highly regulated financial industry. With SIM Partners’ Velocity, Northern Trust now delivers contextually relevant and compliant-friendly local content that is optimized for search and visible where and when customers are looking for them.
When you’re competing with much larger banks in your market, it’s essential that all of your locations are visible in the moments when people are looking for them – especially on mobile devices. To do this, the bank needed a comprehensive local search strategy that included individual location pages, an efficient locator tool, and a focused business listing management effort. Leveraging Velocity, the bank is now able to deliver contextually relevant, location-specific content that is optimized for search and mobile. As a result, they saw a 54% increase in visits to their location pages and can now compete with large national banks by being visible and relevant in their customers’ moments of need.
Sonus Hearing Care Professionals is part of the largest hearing services company in North America. Since 2002, Sonus has been a member to Amplifon Group, the global leader in hearing care distributors and service providers headquartered in Milan, Italy. In June 2012, Sonus hired SIM Partners, a marketing automation provider located in Chicago, IL. SIM Partners’ technology (known as Velocity) allows national brands to maximize social, local search, and mobile at the location level. The program covers a multitude of local marketing strategies including national and franchise-level.