Case Studies

Regional Bank Increases Conversions on Location Pages by 29% with Velocity

When you’re competing with much larger banks in your market, it’s essential that all of your locations are visible in the moments when people are looking for them – especially on mobile devices. To do this, the bank needed a comprehensive local search strategy that included individual location pages, an efficient locator tool, and a focused business listing management effort. Leveraging Velocity, the bank is now able to deliver contextually relevant, location-specific content that is optimized for search and mobile. As a result, they saw a 54% increase in visits to their location pages and can now compete with large national banks by being visible and relevant in their customers’ moments of need.

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