Digital coupons have existed in one form or another for the last couple of decades, but the category has really begun to take off — and are driving more and more in-store conversions.
News & Events
If you live in the digital marketing world, you probably know about Mary Meeker’s annual thought bomb, “Internet Trends Report,” even if you don’t have time to read through it. The 2015 edition, published just weeks ago, consists of approximately 200 data-packed slides covering marketing and consumer behavior trends ranging from the growing clout of millennials to emerging advertising formats in China.
With the much-anticipated debut of the Apple Watch, now more than ever, marketers have the unique opportunity to create meaningful mobile moments and take customers on a relevant, personalized journey.
The age of consumer empowerment has arrived in the healthcare industry. Medical patients are now acting like informed customers. They’re using digital and mobile technology to research doctors and become more informed of healthcare choices. They expect providers to make it easy to learn about their credentials, read patient reviews, and book appointments online.
Google’s Now on Tap feature, which makes mobile commerce more immediate by serving information within the app the consumer is using, gives brands incentive to provide compelling offers that users can download to their mobile wallets while helping Google to remain relevant amid competition in mobile search.
“A new partnership aims to blend two technologies, ultimately making life easier for marketers, brands and consumers. “