News & Events

Why Data Attributes Power The Long Tail of Local Search

As I discussed in a recent Street Fight column, attributes consist of descriptive data elements that set your business apart from your competitors, such as whether your business offers free parking. Attributes are variable (i.e. not all businesses offer free parking), and they provide specific context about a location that influences consumers to make decisions based on their need in the moment.

Is your location data actionable?

Managing your local listings is no longer just about controlling your brand. It is about creating customers by owning the next moment of search with location data.

Google injects more context into micro-moments

More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”