One of the biggest stars of Super Bowl 50 is the stadium where the game will be played.
News & Events
In 2015, Snapchat put the world on notice that the app is an advertising force to be reckoned with — maybe theadvertising force to be reckoned with.
What are your hours of operation? I’m not so sure all businesses know the answer judging from what they publish online.
How will local marketing change this year? From apps to beacons to mobile wallets, Adam Dorfman covers six trends local search marketers should pay attention to.
In an effort to increase retail business and boost customer engagement, Harry & David, a unique company that specializes in food gift delivery, has chosen to partner with SIM Partners and its local marketing automation tool, Velocity.
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility.
Marketers who are looking to connect with audiences on mobile devices need to know being “findable” is the first step toward establishing that connection.
The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from a little under 560 million in 2014), according to Juniper Research. Here’s a look at how mobile wallet offers can help tap into that growing number.
This is the time of year when my industry colleagues make bold predictions about trends affecting local marketing in 2016. But I’m more concerned about a question you should be asking right now: how healthy is your location data?
Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.