Managing your local listings is no longer just about controlling your brand. It is about creating customers by owning the next moment of search with location data.
News & Events
More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”
At a time when mobile “near me” searches are the new normal, your store locator is your shopping cart. And it’s probably one of the most overlooked opportunities to drive conversions.
For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an incubation phase. Once the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will really start flexing its muscle — from both a gaming and advertising standpoint.
As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.
It’s hard to believe that there was ever a time when grabbing a coffee, filling the gas tank, renting a movie, going to the bank, and buying a gallon of milk required a full-day itinerary with five separate stops.
When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting.
Google continues to remind businesses that location data is the foundation of their brands. The question is whether your business is taking advantage of the opportunities Google is creating to use location data to build your brand.
Work boot manufacturer and retailer Red Wing Shoes has introduced store location pages to convert mobile searchers into customers via contextually relevant content.