Our industry is obsessed with duplicate data when, in fact, the real problem businesses should worry about is publishing inconsistent data.
News & Events
The healthcare industry has consistently prided itself in being “always on.” Now, thanks to the Uber effect, healthcare systems also need to be always responsive and always transparent.
Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we search.
For big companies that operate hundreds and thousands of locations–I’m talking about the Targets and Walgreens of the world–location marketing is the foundation of all marketing.
Like most people I know, I assume different personas depending on where I am and what I am doing.
With the arrival of spring, the sounds of Major League Baseball reverberate everywhere: the crack of the bat, the smack of the ball, the roar of crowds filling stadiums … and the constant hum emanating from MLB’s social spaces.
Snapchat has made it easier for brands to create their own geofilters, but should small businesses invest in this?
In recent months, Google has made significant moves to invent the future of location marketing.
I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing?