News & Events

Converged Media Requires Converged Metrics

A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead (CPL). Check out Jon Schepke, CEO, in Search Engine Watch discussing this topic.

5 ways to build your brand online

Many small and midsize medical practices haven’t yet taken advantage of technologies that can help them become better known in their local online community. SIM’s Amanda Bury gives her thoughts on how and why healthcare brands need to build their presence online if they want to succeed.