For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an incubation phase. Once the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will really start flexing its muscle — from both a gaming and advertising standpoint.
News & Events
As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.
It’s hard to believe that there was ever a time when grabbing a coffee, filling the gas tank, renting a movie, going to the bank, and buying a gallon of milk required a full-day itinerary with five separate stops.
When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting.
Google continues to remind businesses that location data is the foundation of their brands. The question is whether your business is taking advantage of the opportunities Google is creating to use location data to build your brand.
Work boot manufacturer and retailer Red Wing Shoes has introduced store location pages to convert mobile searchers into customers via contextually relevant content.
Marketing in a post–digital world was a major theme of the 2016 Forrester Research Marketing Forum held in New York recently.
Our industry is obsessed with duplicate data when, in fact, the real problem businesses should worry about is publishing inconsistent data.
The healthcare industry has consistently prided itself in being “always on.” Now, thanks to the Uber effect, healthcare systems also need to be always responsive and always transparent.