News & Events

3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries

You often see the healthcare industry singled out as a location marketing follower. When the location marketing experts discuss best practices, they focus on industries like retail. When healthcare systems get mentioned (if at all), you inevitably read comments such as, “Healthcare is still playing catch-up” or “Healthcare systems are getting better at local marketing because they are adopting retail best practices.” In fact, the healthcare industry can teach many other industries a lot about location marketing.

Dark Horse No More: Three Reasons Why Pinterest Is Killing It

Opinion: It’s time for brands to give Pinterest a closer look. Here are three reasons why: Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the social media front-runners, Pinterest just keeps growing and growing.

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.

Embracing digital healthcare in a multicultural world

It is no surprise that America is becoming increasingly racially and culturally diverse.

According to Pew Research Center’s study published in 2015, as high as 14 percent of the U.S. population is foreign born, three times higher than in 1965. A striking number of 350 different tongues are spoken in the United States, and in major metropolitan areas of the country, English is actually a minority language.

SIM Partners raises $5 million

Marketing-technology company SIM Partners raised another $5 million from investors River Cities Capital Funds in Cincinnati and Chicago-based Jump Capital.

Three Ways Location Marketing Is Changing in 2017

Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever: businesses that operate multiple locations need to create contextual content, unleash location data, and provide compelling experiences to convert consumer searches into sales. But people are searching differently.