News & Events
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead (CPL). Check out Jon Schepke, CEO, in Search Engine Watch discussing this topic.
A significant number of local searches now originate from mobile devices. Jon Schepke, CEO, is quoted on the increasing importance of having a local mobile strategy.
Monday, Twitter announced that its tagged location data would be powered by Foursquare. Check out Adam Dorfman’s thoughts in this recent Adweek Social Times article.
We all know search engine results pages look different these days. SIM’s Adam Dorfman shares information from experts that quantifies the differences and explains how marketers can cope.
Many small and midsize medical practices haven’t yet taken advantage of technologies that can help them become better known in their local online community. SIM’s Amanda Bury gives her thoughts on how and why healthcare brands need to build their presence online if they want to succeed.
Local search marketing will most certainly have an impact on your entire marketing strategy for 2015. Learn how and why in this recent 60 Second Communications post from Jay Hawkinson, senior vice president of social and emerging products. Read More
Google announced February 10th via their blog that users will start seeing curated medical facts in Knowledge Graph. Check out our point of view on the topic in this recent article published in Medical Practice Insider. Read More
Prospective patients represent golden opportunities for healthcare systems, hospitals, physicians, and practices. Do not overlook the power of online physician profiles to boost your brand’s online visibility. Amanda Bury gives her thoughts in this recent MedCity article. Read More