Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience.
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In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.
Mobile search is focused on capturing users in the moment they’re searching for you, but what about after that? Columnist Adam Dorfman discusses how location-based technology can keep consumers engaged with your brand.
To improve its local search marketing, drive in-store traffic, boost sales and improve the overall customer experience, popular shoe retailer Shoe Carnival is leveraging the Velocity platform from SIM Partners.
Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.
Normally a brand unveiling a new visual identity is important news only to the brand’s employees, their families, and their friends. But when Google changes its visual identity, the whole world responds.
Everything you knew about listing management has changed. Listing management is more than a “paid listings” tactic on tier-two search engines that fails to convert to customers. Additionally, listing management is more than a foundation for local SEO. Listing management has evolved into an owned-media strategy fueled by location data to grow your brand in the mobile era.
As Google noted recently, half of consumers who conduct a local search on their smartphones visit a store within 24 hours — and 18 percent of those searches result in purchases within a day. In fact, the collapse of the customer lifecycle via mobile search looks like a microcosm of a larger move toward more convenience and faster service. Local businesses need to be aware of this opportunity, and respond accordingly.
Does high ranking in local or organic results deliver greater response for your clients?
Proximity is influencing the digital landscape more so than ever before as shoppers want access to products and services as quickly as possible. Whether it’s choosing the closest brick-and-mortar or the fastest delivery/pick-up option for a product they found online, Internet users are proving speed and convenience rule the digital day.