News: The Ever-Growing Local Search Universe

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For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a fantastic job of showing how vast and complex the search industry has become. The ecosystem visualizes the web of search engines, data providers, publishers, directories and other businesses that use local data about businesses to power one simple action that people do every day: search online. Read more…

News: 4 Ways pediatric care centers can build loyalty

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Pediatric healthcare is a fast-growing, multi-billion dollar market with considerations that set it apart from other forms of healthcare. Getting pediatric care is an especially emotional process, not only for children (who might be experiencing a serious medical condition at a tender age) but also for their families. Pediatric care providers need to be extra sensitive and thoughtful throughout all forms of the patient experience, ranging from onboarding to ongoing management. Read more…

News: The Key to Multi-Channel Success: Understanding the Search and Social Mindset

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There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates will help take your advertising to the next level. However, what’s often lost is the context of your audience’s expectations and mindset when they’re engaging with a given channel. Read more…