You often see the healthcare industry singled out as a location marketing follower. When the location marketing experts discuss best practices, they focus on industries like retail. When healthcare systems get mentioned (if at all), you inevitably read comments such as, “Healthcare is still playing catch-up” or “Healthcare systems are getting better at local marketing because they are adopting retail best practices.” In fact, the healthcare industry can teach many other industries a lot about location marketing.
News & Events
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
Opinion: It’s time for brands to give Pinterest a closer look. Here are three reasons why: Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the social media front-runners, Pinterest just keeps growing and growing.
Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
It is no surprise that America is becoming increasingly racially and culturally diverse.
According to Pew Research Center’s study published in 2015, as high as 14 percent of the U.S. population is foreign born, three times higher than in 1965. A striking number of 350 different tongues are spoken in the United States, and in major metropolitan areas of the country, English is actually a minority language.
Marketing-technology company SIM Partners raised another $5 million from investors River Cities Capital Funds in Cincinnati and Chicago-based Jump Capital.
We’re used to seeing ads based on our browsing habits, but ads based on where you’re located are a big opportunity for marketers. SIM Partners just raised $5 million to make location-based marketing easier, in a round led by River Cities Capital Funds and Jump Capital.
SIM Partners, the location-based marketing technology firm, has announced that it has raised a funding worth $5 million. The funding was sponsored by Jump Capital and River Cities Capital Funds.
Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever: businesses that operate multiple locations need to create contextual content, unleash location data, and provide compelling experiences to convert consumer searches into sales. But people are searching differently.
our patients are on an omnichannel journey to receive care. Their search for a physician probably begins on Google, but it does not end there.
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
Call it tech for Toys for Tots.
It’s a bit easier to locate drop-off spots across the country for Toys for Tots, the holiday toy donation program, thanks to a tech infusion from a Chicago firm.