News & Events

Beyond Listing Management: Why You Need a Location Data Strategy

Everything you knew about listing management has changed. Listing management is more than a “paid listings” tactic on tier-two search engines that fails to convert to customers. Additionally, listing management is more than a foundation for local SEO. Listing management has evolved into an owned-media strategy fueled by location data to grow your brand in the mobile era.

How SMBs Can Respond to the ‘Uber Effect’

As Google noted recently, half of consumers who conduct a local search on their smartphones visit a store within 24 hours — and 18 percent of those searches result in purchases within a day. In fact, the collapse of the customer lifecycle via mobile search looks like a microcosm of a larger move toward more convenience and faster service. Local businesses need to be aware of this opportunity, and respond accordingly.

The Race for the Local Web

Proximity is influencing the digital landscape more so than ever before as shoppers want access to products and services as quickly as possible. Whether it’s choosing the closest brick-and-mortar or the fastest delivery/pick-up option for a product they found online, Internet users are proving speed and convenience rule the digital day.

Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report

If you live in the digital marketing world, you probably know about Mary Meeker’s annual thought bomb, “Internet Trends Report,” even if you don’t have time to read through it. The 2015 edition, published just weeks ago, consists of approximately 200 data-packed slides covering marketing and consumer behavior trends ranging from the growing clout of millennials to emerging advertising formats in China.

5 Ways Providers Can Improve Marketing in the Mobile Age

The age of consumer empowerment has arrived in the healthcare industry. Medical patients are now acting like informed customers. They’re using digital and mobile technology to research doctors and become more informed of healthcare choices. They expect providers to make it easy to learn about their credentials, read patient reviews, and book appointments online.