What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”
News & Events
What’s it really like to work at Chicago startups and tech companies? Blue Sky’s Inside Job lets people on the ground tell us in their own words.
The historic World Series win for the Chicago Cubs is big news nationally, but even more so for the Chicago area and Illinois as a whole.
Industry panelists at the most recent Cannes Lions referred to mobile ads as a “disastrous” afterthought, noting that 60% of clicks on mobile banner ads occur by mistake.
How many times have you heard the phrase “Uberization of healthcare” or “the Uber effect“?
Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort.
One of the highlights of autumn is seeing how merchants in small towns and suburbs rally around their local high school football teams.
How many times have you heard the phrase “Uberization of healthcare” or “the Uber effect”? Uberization refers to healthcare systems providing services in a more on-demand, transparent fashion.
For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum.
The release of Apple iOS 10 is more than a software update. iOS 10 is a reminder of why brands need to adapt to the on-demand economy to succeed with location marketing.