Mobile is the battleground to win customers this holiday season. Nearly seven out of 10 consumers will browse more frequently from smartphones or tablets than they did last holiday season, and 60 percent will buy more often from their phones or tablets.
How can retailers turn those mobile moments into foot traffic for their stores?
The answer is to own the next moment of holiday shopping, such as creating compelling mobile wallet offers or making it easy for mobile searchers to reserve inventory before they come into the store. Get the “2015 Holiday Retail Guide: From Mobile Search to In-Store Sales,” and learn how to convert mobile consumers into customers.
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