We are excited to announce the launch of Velocity Insights, the most comprehensive location marketing measurement tool in the industry. Velocity Insights helps national enterprise brands improve the effectiveness of their local marketing by providing actionable analysis in areas ranging from the performance of their location pages to the “health” of their listing management efforts.
With Velocity Insights, businesses possess the analytics to make their local content more relevant, and the transparency to make their location data more accessible to their customers where they live across the digital world. Velocity Insights also measures a brand’s data health by applying a proprietary scoring algorithm that assesses factors such as location data accuracy and reach across the most influential data publishers and aggregators.
As Shoe Carnival SVP of Marketing, Todd Beurman, stated in today’s press release, “Data and insights are crucial components to building a strong local marketing strategy – with Velocity Insights, we have greater transparency into our listing health and can easily uncover areas of opportunity,” said Beurman. “Additionally, Velocity Insights arms us with a deeper understanding of demographic data, website analytics and keyword rankings to further elevate our content strategy and drive more consumers to convert.”
Velocity Insights contains four components, which together help brands be visible in both the “near me” moments of discovery, and also the “next moments” of conversion:
- Listing Health: Demystifies listing management and provides tools to help brands prioritize their initiatives including (as mentioned) a proprietary lifetime listing health score, citation opportunities, scores for key domains, and more.
- Demographic Insights: Helps brands tailor local content to their consumers by understanding who is visiting their sites.
- Website Insights: Provides top-level insights about the performance of location pages.
- Ranking Insights: Enables better content strategies aimed to increase organic search results by monitoring the ranking of location pages for key search terms.
All of these components together help enterprise brands uncover a deeper understanding of their location data in order to improve their listing management and local content strategies, which will drive continuous improvement for our clients’ programs — and, ultimately, more conversions.
Velocity Insights data reveals that the healthier a brand’s location data is, the more leads and better quality leads the business will receive. To date, brands that increased their listing health score by 20% saw traffic to their location pages increase up to 450% and on-page action conversion rates increase by 216%.
Take your local marketing strategy to the next level — contact us to learn more about Velocity Insights.