Insights and Reporting:

Increase and measure conversions across all digital channels.

Gain Transparency Into Your Location Health Data

Velocity’s proprietary Location Data Health Score helps you understand the accuracy of your listings – in the places that matter.

Velocity Insights & Reporting takes measuring the success of your location-based marketing program to the next level. Not only are you able to track what matters to your business, you gain transparency into your Location Data Health and can easily access insights that will elevate your content strategy—ultimately driving more conversions.

Brands that increased their Velocity location data health score by 20% experienced up to:

216

in on page action conversion rates

450

in website visits

Track What Matters Most To Your Business

  • Integrate with other platforms you work with—including Google, Salesforce, Adobe, call tracking providers.
  • Create custom reports to understand the performance of individual profiles and locations.
  • Understand how consumers are accessing your individual pages and optimize your content strategy accordingly.
  • Pull in third party data or leverage call tracking and coupon tracking to better understand the impact of local marketing on offline conversions.
  • Understand your location listing presence on key domains and uncover opportunities to increase the accuracy of your local data.
  • Gain visibility to the instances of your location information across popular domains, and find opportunities to create missing citations or fix incorrect information.
  • Demystify location data management with Velocity’s proprietary Location Data Health Score that monitors and tracks performance across the local listing universe.
  • Understand how your local pages rank organically for user-specified keywords over time and use this data to inform content strategies to improve organic search engine ranking.
  • Go beyond data dumps with a narrative summary of performance that creates an increased awareness and understanding of location-based performance including referrals, actions, and performance trends.
  • Gain a deeper understanding of the demographic makeup of your site visitors and improve your local, regional and national marketing efforts with content that engages and drives customer acquisition.