Location Data Management


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Be found: Consumers need to discover your business before you can win theirs.

Location Data Management-Velocity

Velocity Location Data Management

Velocity Location Data Management goes beyond just business listing management by making your location data an owned and actionable asset. This broad-reaching approach increases your brand’s visibility and accuracy across the entire discovery ecosystem by managing, distributing, and monitoring your location data so you are present in the moments where and when people are looking—no matter the platform or device.

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Nearly 80% of local searches
on a mobile phone end in a conversion.

SOURCE: neustar.biz

OUR APPROACH

Be found: Consumers need to discover your business before you can win theirs.

MANAGE

Velocity builds and maintains powerful and scalable location data assets following these steps:

Consolidate & Cleanse

Aggregate and standardize location data—such as location name, address, phone number, website URL, and hours of operation—from all your data sources to create the most robust listings possible and one source of truth for your location data.

Categorize

Increase your visibility on search terms important to your business with automatic and thorough categorization of your data per each data amplifier’s specifications.

Optimize

Keep your business listings accurate with ongoing updates to your location data. Continue to improve your visibility by accounting for the on-going changes to the category taxonomies used by each data amplifier.

DISTRIBUTE

Be everywhere. Reach everyone.

Amplify the power of your location data by unleashing it across the entire local ecosystem. Velocity partners with data amplifiers that distribute and publish your location data so that it is correct and visible everywhere consumers are looking.

These amplifiers include:

Data Aggregators

Neustar LocalezeFactualInfogroupAcxiom

Data Publishers

GoogleAppleFacebookBingFoursquareYelp
(And Vertically Specific)

With this approach, your location data is distributed to key local search amplification points making your data accessible to smaller sites, and more importantly, to hundreds of thousands of developers — so your brand will be visible in the next big app.


MONITOR

Understand and improve your location data health.

Gain transparency into your location data health and uncover opportunities for improvement by drilling into performance at the domain, individual location, or micro market level. Velocity’s Location Data Health Score is a proprietary measurement that tracks your listing presence and accuracy so you can prioritize your efforts to improve your overall health as efficiently as possible.