Personalized service. A visionary of application of artificial intelligence. Digital savvy. Sounds like I am describing Amazon, right? Wrong. Those are the characteristics of leading healthcare organizations. Healthcare systems all over the United States are improving patient care both inside and outside the four walls of the organization by making some bold bets on digital. In my new Street Fight column, “3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries,” I provide examples of how healthcare is setting an example for innovation. Often, challenging times inspire innovation out of necessity, which is happening in healthcare. I encourage you to read my column and contact us to discuss how we can help your healthcare system embrace location marketing to innovate and win.