Google continues to enhance the user experience, by collecting more data from consumers and provide better location tracking. Knowing a person’s location can help Google in some of the following ways:
- Location-based search results when someone does a search.
- More accurate navigation instructions on Google Maps.
- Better location-based data, such as traffic predictions for one’s commute.
Read Adam Dorfman’s recent article in Search Engine Land that depicts the importance for businesses with physical locations to strengthen their findability to strengthen their digital presence.
If you have any questions or would like help with your location data management and/or local search strategy, please contact us today.